Use LinkedIn Showcase Pages to Reach More Targeted Followers [Quick Tip]

Use LinkedIn Showcase Pages to Reach More Targeted Followers [Quick Tip]

29 January 2014

LinkedIn Showcase Pages were announced in November of last year, but haven’t had as much chatter as they should have, in my opinion, and I have three guesses as to why that is: 1) nobody knows about them 2) nobody knows what they’d use them for and/or 3) nobody knows how to set one up. So today, I’m going to run through solutions for all three of these issues so you can start strategizing about how to use this feature.

What are LinkedIn Showcase Pages?

According to LinkedIn,

Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for aspects of your business with their own messages and audience segments to share with.

In short, it’s a mini LinkedIn page that you can use for a very focused portion of your business, like a product.

How can we use LinkedIn Showcase Pages?

Try to think in terms of what audiences you have on LinkedIn, and which of them you want to reach.

  • Prospects: If you have several different products which each cater to a different audience, you may want to consider using Showcase Pages to highlight each. LinkedIn, for example, has three products which cater to three distinct audiences: HR professionals, marketers and salespeople. HR professionals aren’t usually interested in marketing tips, while salespeople could not care less about employer branding tips. LinkedIn Showcase pages give them the unique opportunity to create separate pages for each of these distinct products and their audiences, so that their community can opt-in to receive only the information they’re interested in.
  • Customers: If you do a good amount of customer marketing, you might want to consider creating a customer Showcase Page for your content that’s only relevant to this particular group. This might include product how-to articles, user guides, referral program information, beta tester requests, and product update announcements.
  • Job Candidates: Many companies use their LinkedIn account to post jobs and share employer brand information from the career tab, but job candidates can’t follow recruitment-related posts only from the career tab. A LinkedIn Showcase Page could be a great solution for employers to share employee success stories, fun company perks, and other job-related information to just the people who want to work there.

Of course, there are many more ways you can use LinkedIn Showcase Pages – so get creative! My only advice: start small and don’t over do it – it’s not worth starting a Showcase Page if you can’t keep it updated with great information. Initially, you can create up to 10, and can ask LinkedIn for more (if you need them).

How do I set up a LinkedIn Showcase Page?

Go to your LinkedIn Company Page, and click the arrow to the right of the Edit button (note: you must be a page admin). Then click Create a Showcase Page.

 

 

 

 

 

 

Give your Showcase Page a name and add additional administrators (if you’d like).

Then, completely fill out your Showcase Page with:

  • an image (PNG, JPEG, or GIF; max size 2 MB. Image must be 974 x 330 pixels or larger.)
  • page description
  • logos (Standard logo should be PNG, JPEG, or GIF; max size 2 MB; 100×60 pixels. Square logo should be PNG, JPEG, or GIF; max size 2 MB; 50×50 pixels.)
  • featured groups (you can add up to 3, if you are a member or admin of the group)
  • website URL
  • industry

And that’s it! How will you use LinkedIn Showcase Pages?

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