On Demand Webinar: Customer Orientation- A Must for Building Brands


Watch the webinar for key takeaways on:

  • How companies can leverage customers as brand ambassadors to build and popularize their brand.
  • Why various departments within the organisation must work collaboratively to ensure a great customer experience.
  • The various activities a brand must undertake to ensure customer satisfaction.

Guest Speaker:

Mitu SamarA first generation entrepreneur, Mitu Samar has a proven track record in strategic communication and thought leadership positioning. She is the founder of ‘Eminence’, a boutique firm with the value proposition- building brands and positioning personalities. she serves as an Independant Director on the board of Times Group companies and is also on the advisory board of Biz divas. Amongst her many accomplishments, Mitu was recently featured in the list of ’50 Most Talented Corporate Communications leaders 2015’ by world CSR congress.

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10 Ways to win at Digital Marketing & Online PR in 2017

Are you ready to give your Marketing & PR strategy a total fitness makeover?

If you’re stuck in the position of creating and maintaining a social presence for your business but aren’t being given the resources or budget you need, you’re not alone.

With billions of conversations taking place online every minute, marketing and PR Managers can be left scratching their heads wondering where to start. Having a clear strategy in place detailing how to manage communities, measure campaigns and maintain a stream of successful content will make any Manager’s life easier.

Watch the webinar to learn top tips and tricks from Prateek Shah,to find out how to navigate in a sea of modern marketing, so you can:

  • Develop a successful strategy
  • Common pitfalls to avoid
  • Measure more accurately using the most relevant metrics
  • Content planning and campaign development
  • Mine opportunities for engagement

Prateek Shah


Prateek is is one of Asia’s leading digital marketing trainers and the founder of Digital Defynd, a community driven digital marketing marketplace. Over the years, he has trained professionals at organisations like Philips, Citibank, DBS Bank, DISH TV, NASSCOM, FICCI and many more. Prateek regularly speaks at events and his thoughts about digital are sought after by the media and the industry at large.


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On-Demand Webinar: 5 Steps to Pump Up Your PR Campaigns


In this webinar replay co-presented and moderated by PR News, you’ll get hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns, as well as a big picture look at how technology has evolved to meet the needs of today’s PR pros.With the help of technology-based PR solutions it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.

Here are the Five Steps to Smarter PR Campaigns you’ll learn about:

  1. Monitor intelligently to understand your industry’s media environment
  2. Craft a thoughtful PR strategy to deliver the right message to the right audience
  3. Plan media relations tactics to focus on efficient and effective outreach
  4. Engage meaningfully to drive relevance and reach
  5. Measure what matters to understand and present your PR campaign results

Register and learn how Meltwater’s technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.