I had the privilege of attending Social Media Marketing World in the beautiful San Diego, California last week and live tweeted every session I could attend so that I could share my learnings. For those of who that missed the conference, or the tweets, check out some of my favorite words of wisdom below.
Facebook Marketing Tips
With the recent changes to Facebook reach, many of the sessions discussed how to increase your reach through organic means, contests/promotions and/or advertising:
#Facebook likes and PTAT are vanity metrics, says @MariSmith at #SMMW14. Focus on these goals instead: http://t.co/zqDCkH0RQm
— Meltwater (@Meltwater) March 27, 2014
Test your frequency on #Facebook – if you’re still getting likes and comments, don’t post a new update just yet (@MariSmith at #SMMW14) — Meltwater (@Meltwater) March 27, 2014
Frustrated with Facebook’s organic reach algorithm? It’s time to move those fans to an email database with contesting. @AndreaVahl #SMMW14 — 2060 Digital (@2060Digital) March 27, 2014
RT @AileenVanPelt: How often should you run a Facebook contest? @AndreaVahl says 4 times/year. #SMMW14
— Meltwater (@Meltwater) March 27, 2014
How to choose between a #Facebook timeline contest versus a Facebook app contest – @AndreaVahl #SMMW14 pic.twitter.com/qeabXpepPn — Jen Picard (@jenpicard) March 27, 2014
#Facebook contest tip: make the prize relevant to your audience – don’t give an iPad (unless you’re @Apple), suggests @AndreaVahl #SMMW14 — Meltwater (@Meltwater) March 27, 2014
#Facebook contest tip from @AndreaVahl: Build a list with your contest entrants and make sure to follow up with valuable emails #SMMW14
— Jen Picard (@jenpicard) March 27, 2014
Don’t write-off Facebook’s right column ad placement. Test and measure through Facebook ad reports for value first. @jonloomer #SMMW14
— Heather Gjerde (@LilMsSociable) March 28, 2014
Sidebar may get fewer clicks, but it costs less – @jonloomer #SMMW14 — Jen Picard (@jenpicard) March 28, 2014
Don’t get confused by CTRs or CPCs – conversions are the only thing that matters, says @jonloomer #SMMW14 #Facebook — Jen Picard (@jenpicard) March 28, 2014
Google Plus
While many consider Google Plus to be a ghost town, smart marketers know that it’s high time to adopt this newer and quickly growing) network – so many sessions focused on how to get started on Google Plus, how to use it to move ahead in search and how it’s different than other networks.
Social and search have come together – it’s called #GooglePlus. @MartinSherv #SMMW14 — Meltwater (@Meltwater) March 27, 2014
The best time to get into google+ was 3 yrs ago. The next best time is now. @LynetteRadio #SMMW14 — Vania Mathas (@VaniaMathas) March 28, 2014
#GooglePlus is basically in IV into Google Search. Use only your very best content. #SMMW14 @LynetteRadio (via @KatieBeeNV) — Colin Haas (@colinmhaas) March 28, 2014
When other people who are an authority on a subject say you are an authority, you become an authority too. @MartinSherv #SMMW14 #GooglePlus — Meltwater (@Meltwater) March 27, 2014
#GooglePlus campaign tip: Build a circle – notify this list of people when you launch (you can notify them via email) @MartinSherv #SMMW14
— Meltwater (@Meltwater) March 27, 2014
BUT…
RT @heidiwillie: Adding people to G+ circles without asking them to opt in, then emailing that list equates to spam. @MartinSherv #smmw14
— Meltwater (@Meltwater) March 27, 2014
More Social Media Marketing World Words of Widsom
People will connect with you on #socialmedia on a personal level before they will around your product or service. #BePersonable #SMMW14 — Kim Garst ツ (@kimgarst) March 27, 2014
In SOCIAL selling, ABC does not mean always be closing, it means always be connecting, says @jill_rowley #SMMW14
— Jen Picard (@jenpicard) March 27, 2014
Get more content by asking your sales team to BCC you when they answer client questions via email, says @TheSalesLion #smmw14
— Jen Picard (@jenpicard) March 29, 2014
“Kids are using social the RIGHT way. They’re using it to communicate.” – @TedRubin #smmw14 #keynotepanel pic.twitter.com/Bik4gXct9m — Vincent Orleck (@Vin_Orleck) March 28, 2014
RT @EmmaBissuel: Create 50 ads, 50 posts, 50 tweets. Test them all and learn from the top 10 and the bottom 10. #smmw14 — Meltwater (@Meltwater) March 27, 2014
Use Google URL builder and track every link you share. #ROIrockstar #SMMW14 — Becky Scott (@lolagoetz) March 27, 2014
Want to get buy in? Say this:
Say this #smmw14 pic.twitter.com/NGnsHbVZHI
— Jen Picard (@jenpicard) March 28, 2014
Not that:
Don’t say this. #smmw14 pic.twitter.com/vD1S36jJSS
— Jen Picard (@jenpicard) March 28, 2014