San Francisco, May 21, 2014 – Meltwater, the leading provider of online intelligence solutions delivering big data insights, today announced the acquisition of Canadian startup Strategic Planner, an easy to use platform that helps businesses make better decisions by delivering market and competitive insights. The acquisition, Meltwater’s seventh in five years, aims to harness respective product, data and team synergies for future product development.
By aggregating social media, news and other online content about companies, Strategic Planner derives important trends aimed at leading informed business decisions by providing understanding of critical information about their customer’s market and competitors. This perfectly aligns with Meltwater’s mission to deliver business insights and a combined technology serves to accelerate innovative product development.
“From the moment we first met the Strategic Planner team it was clear we shared a product vision and that their talent and ambition would align perfectly to help drive our product development and innovation initiatives,” comments Jorn Lyseggen, Meltwater CEO and Founder. “We are thrilled to welcome them to the Meltwater team!”
“From our first meeting with Meltwater, we realized that we shared a common vision and saw the tremendous potential in joining forces,” says Michel, Strategic Planner Founder and CEO. “We are truly excited about the opportunity in becoming a leader in data mining for competitive intelligence.”
In addition to the acquisition of IP and technology, Meltwater is pleased to welcome founder and CEO, Michel Besner and key architect Iannick Brouillette, to the Meltwater product team in San Francisco, CA.
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization dedicated to nurturing future generations of entrepreneurs. Follow Meltwater on Twitter, Meltwater on Facebook, Meltwater on LinkedIn, Meltwater on YouTube or visit www.meltwater.com.
About Strategic Planner
Startup to mid-sized companies often struggle in creating compelling and credible information in key areas of their business, strategic or product plans. Our mission is to provide companies a simple platform of tools that will help them to create better strategic, business and product plans. Strategic Planner is located in Montreal, Canada.