Media Intelligence Worksheet for Crisis Communications
Don’t Get Caught Off Guard
When all hell breaks loose, you’ll wish you had put together a plan to help you regain your bearings—and take charge. Set aside a few minutes during a time of relative quiet to fill out this crisis communications worksheet. It will help you spot early warning signs, stay organized, and enforce due process should a crisis hit.
Tip: Add crisis protocols to your list of measurable goals. Then complete this worksheet for two or three crisis scenarios per quarter. You’ll get credit for your quarterly performance—and for being prepared if things go terribly, terribly wrong.