“We are using Meltwater as our main tool to assess the performance of our campaigns. We’ve been able to [measure] true reach, engagement rate, and audience demographics, which in turn demonstrated the impact of our efforts!”

“Tracking both international news coverage as well as popular China channels such as WeChat and Sina Weibo means that we can cater for Western as well as Mainland tourists.”

“With the assistance of Meltwater’s Social Influencer tool, the whole process from the activation to the reporting became seamless.”

“"The benefits of Meltwater are obvious. It’s quick, visually appealing, allows backdating of content and offers the most flexibility out of all the other media monitoring platforms I’ve used."”

“Using Meltwater, we’ve been able to spot hyper-local content and surface global coverage that we weren’t able to track before. We also have metrics on reach, impressions, and share of voice that we need to show the impact of our efforts.”

“Meltwater reports help us take stock in the face of extraordinary situations. Now we track our mentions in the news, and go much deeper by measuring the sentiment, reach, and advertising weight of this coverage. Meltwater helps us rank ourselves against competitors and learn how the media and the public perceive our brand.”