In today’s fast-paced world you have only seconds to make a good impression online. If your website is hard to find, takes too much time to load, is unattractive or difficult to navigate, chances are you’ve lost a potential customer, maybe dozens of them. So how do you create content that attracts and sticks in people’s minds? Businesses that invest in content development have more successful marketing campaigns in the long-term. Here are four things you can do to improve your content development and raise more brand awareness online:

Curate content

You’re not limited to posting original content on social media. Although that’s the ideal move, it requires a lot of time and effort.

Curating content helps you stay active in your marketing efforts without getting stuck in content development. According to a recent Tech Cocktail article, it’ll work as long as you place the content in the context of your brand:

“If you are straightforward and honest about your curation efforts both readers and authors will view it as what it is- the curation of the best articles on a certain topic in one place and not an attempt to steal other people’s work and gain from it. Of course, it’s essential to keep in mind that your ultimate goal for your content is to drive engagement with YOUR brand, product, or site.”

Hire a team of writers

Content development is by no means an easy task. It’s unlikely that one person can fulfill your company’s content requirements on his own.

Hiring a team of writers makes the assignment more manageable. Moreover, the quality of your content improves since writers are less stressed.

Add content diversity

Marketing campaigns that only feature one type of content bore users. We often see businesses fall into this trap by only writing blogs.

Blogs and articles are great, but they don’t engage users as well as visual content does. The best campaigns feature a mix of blogs, videos, white papers, infographics, and ebooks.

Make sure your content can be properly viewed across platforms and devices.

More than 40 percent of Web traffic is coming from mobile devices, but most content does not look good or convert well for mobile visitors. Therefore, your website content should be optimised for smartphone and tablet devices, so that your readers can effectively consume the content.

One solution to this problem is to use responsive design. Responsive design has been around for a while, but it’s becoming increasingly important as people access devices across a variety of screen sizes and form factors.

It is also more important because Google is now taking into consideration mobile user experience when ranking websites in search results. So if your site isn’t providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

Although user engagement usually happens on social media, your success is often determined in your content development. To talk more about content development, or anything else, contact us today.


This article was written by Steve Hamm from Business2Community and was legally licensed through the NewsCred publisher network.