Snap pics, shoot a video and add 140 characters of clever. While you’re at it, like the likes that liked what your previous posts. At this rate, your energy will be zapped before you get into the office! After all, it’s only social media. While many outsiders find it hard to believe that you get paid to do something everybody is doing in their spare time, for free, you know the real deal.

Being a social media manager is the iceberg of marketing and communications. Your goals are set by the entire company, from HR to the CEO to the Sales team, and everyone in between. Your day is dictated by left and right brain demands, internal and external constituencies, creative campaigns and analytical assignments, simultaneously.

While your colleagues think you have it easy, more often than not, as a social media manager, your day is far from a day at the beach and more closely resembles the film, Groundhog Day.

With businesses now investing in a social business model, the social media manager is more important than ever. The scope of their work touches all aspect of what comprises a modern organisation. This infographic details how much work social media managers contribute to the work of a company in their drive to fulfil business goals.

social media manager infographic

Share this infographic with your favourite social media manager. To learn more about what it takes to drive a social business, read our e-book, Social to Scale: How to Build a Serious Social Media Program.

Social Media Program