If CES2017 this past week has taught us anything, it’s that we want our homes smarter, our bath time more productive, our cars more interactive, and our wearables seamless. With so many gadgets on the conference hall floor, it was hard to wade through the chatter to surface exciting products. So, we listened in on the social chatter, pinpointing brands and products in a few key categories. We put these products head to head in a competition for social media share of voice and positive sentiment.

In the car category, Ford and Nissan were content with committing to autonomous and connected vehicles, while BMW, Faraday, and Toyota brought their concepts to life on the conference floor. With cars, showing is always more impressive than promising, but since it was big auto promising and showing, we know we’re getting closer to autonomous cars for the consumer market.

We’re adopting smarter homes with Alexa integration into refrigerators that order items before they run out, ovens that decide on cooking temperatures, mattresses with the perfect adjustable firmness, and trash cans that read barcodes, ready to order groceries as soon as the packaging is tossed.

The launch of the Kérastase Hair Coach Powered by Withings “smart hairbrush” was baffling in the bathroom category. The novel nature of a wifi-enabled hairbrush was enough to gain the majority (83%) of share of voice to beat out Moen’s smart shower, a mirror that assessed your wrinkles, and a smart toothbrush. But it was another story with sentiment, only 7% of social media used positive words when mentioning the hairbrush.

In the wearables category, AR/VR glasses are hitting their stride; getting sleeker and more consumer friendly. While a wristband that monitors blood alcohol level by Milo has received a lot of buzz, sports wearables like Digitsole Zhor-Tech shoes are the clear winners. Consumers are already quantifying to improve athletic performance, so this is an eager market ready to integrate more tech into their fitness routines.

Innovation hasn’t left kids’ toys behind. The Lego Boost allows kids to program robots and though they dominated share of voice with 92% in their category, the muted positive sentiment was the result of the expectation that Lego would eventually have this capability. On the other hand, the more surprising Fisher-Price Think & Learn Smart Cycle received more positive sentiment, though its existence emphasizes the stark difference of parents who grew up peddling in their cul-de-sac with the possibility that their kids would instead have an augmented reality of peddling in place while gazing at a screen.

Here are the CES 2017 brands and products that social media was talking about and this is how they felt about them.

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