Building a Social Media Strategy in 10 Easy Steps [Part 2]
6- Build a community
When it comes to our social following, remember that quality is better than quantity. It can take some time to build a successful community that is both targeted and rich with engagement. We all have to start from somewhere and the below tips may be helpful in picking our social media strategy up off the ground:
- Use relevant hashtags
- Share content on targeted groups on LinkedIn
- Follow those who follow you
- Interact with industry influencers
All of these things are easier to find with a media intelligence tool (hey, we make one of those) that helps you find exactly what you need to find.
7 – Be social on social
Since the evolution of social media, it’s much easier and faster for our audience to get in touch with us directly. Many of us have technology to hand, whether it’s on our phone, tablet or computer. Accordingly, we should be integrating after sales service into our social media strategy. We can even use social as a focus group as explained in a previous blog, social listening can unearth all kinds of trends to inform our social media strategy. What better way to retain our audience than involving them in decisions.
8 – Use social media to generate leads
Lead generation can also be fulfilled with a well thought social media strategy. That doesn’t mean to say we should be blurting out sales pitches on social. Rather, with the use of media intelligence tools we’re able to find prospects and direct them to landing pages. Certain software solutions can also track folks through our sales funnel.
9 – Measure social media strategy success
So how do we know if our social media strategy is working? By analysing data for example post click-throughs, brand impressions and engagement levels. We can then adjust our social media strategy – if necessary – according to results. One key to social media strategy success is to find the right ingredients and differentiate. Easier said than done? Not necessarily! If we have specific information about our market, its trends and influencers, the mission becomes very achievable!
10 – Take your time
As they say, falling to plan is planning to fail. Building a flourishing media strategy takes time, but if something was easily achieved it wouldn’t be half as valuable, right? If we are equipped with the best tools, achieving success is ever more possible. But ultimately, what we really need is time, patience and practice.