Attention Business Leaders: 5 Reasons Why You Need to Master Social
So you’re a C-Suite executive. A top business leader. Some call you the big cheese, the head honcho, the holder of the pocket book. Your business is your life. So why aren’t you paying more attention to social?
Data shows that when leaders and senior management are on active on social, their businesses experience an increase in positive sentiment and better brand perception. Data also shows an increase in employee engagement when a company’s leader is active on social media. With a relatable and accessible CEO and a company’s encouragement of employee social advocacy, studies show less turnover and higher attraction for talent.
With those benefits, what have you got to lose?
So, here are quick tips on how to engage, utilise, and master social media:
1. Cultivate Your Voice
As a company leader, you need to also “create” a personal brand. One that ties into your company’s brand but has a personal twist. When your community connects with you, they don’t want to hear you reiterate what your brand channels are already publishing.
They want the inside scoop from the person at the top. If you’ve launched a new feature, the social media accounts of the brand can describe how the feature works. But your community will look to your personal social accounts to explain why the feature makes sense given the direction of the product or how this feature ties into upcoming initiatives that are in the works for the organisation.
2. Understand the Work of Social Media and Comms
Don’t be that CEO that makes spelling mistakes or bad comments because you’re rushed. Little mistakes can turn into larger PR nightmares. Right now you’re busy. But once you start diving into having an active social presence, you’ll learn how much work it takes.
That’s why it pays to get a team of experts to train you in the DOs and DON’Ts of social media. Have them create a posting calendar for you, one that you can review and double check before content makes its way out into the social sphere. Create a cadence with your posts, and look for a mix of broadcasting brand messages, sharing personal tidbits, retweeting and engaging colleagues. Like most habits, it takes practice, but setting up a calendar and system for posting will help the task feel like second nature.
3. Be Prepared for Crises
Related, if you surround yourself with a team of social experts, you’ll hopefully be prepared with appropriate content if (when) a crisis hits. Read up on some of our best crisis comms blog posts and have the team prepare your action plan.
Remember, as with reason #1, use your personal voice. When preparing a statement or mea culpa, don’t sound like a dry press release. Don’t use corporate speak, that’s already out there. People will want to hear a leader speak with true understanding of the crisis that took place, offer a genuine apology (if it is warranted), and what actionable next steps will be put into place.
4. Be a Part of the Conversation
In order to be a part of the conversation, you first have to listen. You’re in luck since Meltwater’s Executive Alerts does all the heavy lifting for you. Input a location or keywords and keep track of the conversations that mean the most to you.
By knowing what’s happening in the online social world, what folks are saying about your brand and yourself, you will be in a powerful position, prepared to have meaningful conversations. You can RT/share positive customer testimonials, reply to customers that may be experiencing something difficult with your brand, and of course, engage with other leaders in your industry.
5. Some of the Best Are on Social
More of a visual learner? Join well-known CEOs who are experts at social and learn a thing or two from them:
Richard Branson – Virgin
Elon Musk – Tesla
Arianna Huffington – Thrive
Kimberly Bryant – Black Girls Code
Now you know the reasons why you should start tweeting and ‘grammming, what are you waiting for?