Social media management can be a full time job. They say New York is the city that never sleeps- well, they haven’t been to Twitterville! Most companies don’t have the resources to offer roles dedicated purely to social media management. So, to combat the stress we feel come 5 o’clock, here are three top time saving tips for efficient social media management.

Time-Saving Tips for Efficient Social Media Management #1-
Finding the Right Content to Post

Our social media feed should be constantly ticking over with content our target market finds interesting, but finding relevant content can take more time than we have. Actually, that isn’t necessarily true. A media monitoring tool, such as Meltwater, can do all the hard work for us; all we have to do is choose the keyword and then the articles we wish to share from the pool of targeted posts presented. Alternatively, we can subscribe to our favourite blogs or research industry influencers and create a community. This way we constantly stay on top of fresh and relevant news that we may ultimately share.



Time-Saving Tips for Efficient Social Media Management #2-
Community Management

Social media monitoring tools allow us to discover brand advocates, helping us practice the 80/20 rule. This rule states that 80% of the effects come from 20% of the causes.  In layman’s terms, we receive our desired effects from engaging with 20% of our community;  as such not all members of our community should be treated the same. Our community has a vast array of members, from people just dropping by with a RT to influencers and brand advocates.  Community management can help segment members by value so that we can focus our social media management efforts on those who are more likely to generate a return on investment.

Similarly to customers, social media channels are also valued differently, depending on the company. If we know that 90% of engagement around our brand happens on Twitter, we know that Facebook doesn’t require half of our dedicated social media management time. If Facebook is the preferred communication route for our audience, can inform us of the best time to post so that we reach maximum engagement and social media management efficiency.

Time-Saving Tips for Efficient Social Media Management #3-
Managing Brand Reputation

Things escalate quickly on social media. All it takes is one negative comment or article to be shared a small number of times before it gains attention from a substantial portion of the population. Before we know it, our brand is in crisis management mode. Whilst media monitoring tools cannot prevent an initial comment, they can identify poignant messages early on, and so allow PR professionals the opportunity to address the topic at hand and proactively influence perception. Find out what is being said negatively through searching by sentiment and then join the conversation to calm it down. This will save us a lot of time in the long run and improve social media management greatly.



Drop a comment in the box below if you have any time saving tips for improving social media management, we’d love to hear from you!