42 Content Posting Ideas to Inspire Your Content Marketing Efforts

You know that your brand needs content. But how do you create something more than a status update or sales-y pitch? We’ve got 42 ideas to help you start publishing meaningful, engaging, and – most importantly – human content to your brand’s social channels.

Before we get started, a quick reminder…

The spirit of your content will be more important than the content itself. Just as “The medium is the message,” the approach you take in sharing content is more important than how technically or artistically “good” the content is. Before you post, check your reasons for doing so:

  • Are you trying to share something that will improve and better the lives of your audience?
  • Or are you posting content just to make your brand look put-together/intelligent/funny/etc.?

42 Ideas for Creating Content

Blog Ideas

  1. What are the top 20 FAQs your company gets? Answer them in your first 20 blog posts.
  2. Pick up on current trends using Google Trends.
  3. Ask to trade guest posts with like-minded companies in your area/industry.
  4. Feature/interview an employee or customer.
  5. Share from your experience.
  6. Create an infographic about your industry.
  7. Talk about your mistakes and failures.
  8. Create a listicle. (Here’s How)

Email Ideas

  1. Send out a weekly or bi-weekly newsletter. Celebrate wins; extend offers; invite users to a conversation on social.
  2. Use GIFs in your email to showcase special offers. (Here’s How)
  3. Use GIFs to create mini photo-slideshows from recent events.
  4. Include screenshots of your social accounts in your email so users see what they’re missing out on by not following you.

Video Ideas

  1. Film a simple weekly video blog with your computer’s built-in camera. Update your customers/clients on developments. Post to YouTube.
  2. Screenshot and link to your YouTube video from within your email newsletter.
  3. Share your knowledge on Periscope or Meerkat.
  4. Host a Google Hangout webinar.
  5. Partner with influencers to create video content. (Wendy’s did – so can you.)

Social Media Ideas: Facebook

  1. Post native videos to Facebook. (Here’s Why)
  2. Ask your Page fans what topics they would like to read about on your blog.
  3. Create a Milestone on Facebook.
  4. Publish photo albums from recent events.
  5. Create meme-styled posts.
  6. Instead of taking a screenshot of a graphic, post a photo of a printout to make your brand look more human and less digital/sterile.
  7. Tag other brands and help them promote the good things they’re doing.
  8. Use one of the seven ‘Call to Action’ buttons on your Facebook Page.

Social Media Ideas: Instagram

  1. Use Hyperlapse to create fast, stabilised videos.
  2. Share what’s going on in your office/retail space.
  3. Start a hashtag for your brand.
  4. Use emojis and emoji hashtags.
  5. Share photos from users who post with your hashtag. (Do this with the Repost App.)
  6. Create momentum behind contests/giveaways by having users comment and tag their friends.
  7. Partner with another brand in your contest and cross-promote by asking users to follow both accounts.

Social Media Ideas: Twitter

  1. Autoplay GIFs and videos are new to Twitter. Six seconds to get ‘em to click!
  2. Jump into popular topics with Twitter Trends.
  3. Use other brands’ hashtags. Twitter is all about conversation.
  4. Retweet, Quote Retweet, and Reply. Again… Twitter is all about conversation!
  5. React to what’s happening in your community and industry. While some Twitter content can be scheduled, you have to be there to really be human.
  6. Host a Twitter chat (for larger accounts).
  7. Keep your old (but still relevant!) content alive by auto-scheduling it to Twitter throughout the year.

Audio Ideas

  1. Create a Spotify playlist that relates to a product/event launch.
  2. Start a podcast.
  3. Reach out to other podcasts, and offer yourself as an interviewee. Think about how you will add value for their

The Bottom Line On Content
Remember, bad content takes from an audience. Great content gives to an audience.

 

This article was written by Bob Hutchins from Business2Community and was legally licensed through the NewsCred publisher network.


#MarketingMinds Chat Insights- Brand Loyalty

Brand loyalty is something we should be striving to achieve. As such, we thought it was fitting to host a #MarketingMinds chat based on this subject. Here are key insights from the chat.

Q1. How do you define brand loyalty?

@AdotIdotspace defines brand loyalty as the tendency of repeatedly buying from the same brand.  However, @ThinkSEM and @hdojcinova believe that brand loyalty is more than that, as in some cases our audience do not consider other brands in their peripherals. Meanwhile, @Bokang_zanzu comments that brand loyalty can take the form of brand trust, in particular when the audience trusts an organisations vision and mission and buys from them because of this.

Q2. Why do we become loyal to certain brands?

‏@hdojcinova states that brand loyalty can form due to the quality of offering. Once we come across a product or service that has reached our perceived quality standards, we become loyal… because if its working then why change it? @AdotIdotspace explains that some people are loyal purely because they are afraid of changing. Some think changing takes more effort than they are willing to invest, whilst others are creatures of habit or are afraid to enter uncharted territory due to a lack of reassurance.

Our audience may also show brand loyalty due to customer service or branding that aligns with their lifestyle and values. Moreover, as @ThinkSEM explains, brand reputation and awareness can act as a comfort blanket, with some consumers opting for a certain brand that is pricier because of the fact that it’s well known.

“Ultimate brand loyalty is given to brand that manage to enhance our lives, instead of adding to the clutter of useless information.” @KatarinaWright

Q3. What brand activities can result in us becoming disloyal?

For @ThinkSEM, poor customer service or failure to solve problems are big issues in disturbing brand loyalty. Meanwhile @cvvj’s pet hate is when brands offer extra discounts to a new customer, whilst @akathmadevi considers a compromise in quality as one major issue that results in brand disloyalty. @Spectreoutreach suggests we stay clear of setting a price without aligning this with perceived value. @JanilJean adds that disillusionment of brand perceptions can also contribute to decreased brand loyalty. We can avoid this by constantly monitoring key brand themes using media intelligence platforms to ensure our audience’s perceptions are in line with our brand message.

Q4. How can we find brand advocates?

@ThinkSEM comments that knowing our audience is half the battle. Luckily, with the help of social listening tools, knowing our audience is made that much easier. @akathmadevi and @hdojcinova state that listening tools are a great way to find brand advocates. Meltwater’s Media Intelligence platform allows us to manage our community so that we can take note of our die-hard fans and identify those who could do with a little nurturing. As @simonlp and @cvvj suggest, this can be achieved through pin pointing those who defend our band publicly in times of crisis.

Q5. How can social listening increase brand loyalty?

@akathmadevi explains that social listening helps us to be attentive and when customers appreciate our efforts, they show brand loyalty. @Spectreoutreach agrees expressing that engagement and being proactive with feedback are sure ways of increasing brand loyalty.

@ThinkSEM sums it up: “By listening you can engage. By engaging you can build a relationship. Then you can build brand loyalty.”

How Social Media has Changed our Society INFOGRAPHIC

Whether we’re using social media for personal or professional use, I’m sure many of us are guilty of logging into our preferred platform a little too often. Social media has a dedicated role in our daily routine, so much so that it has shaped the way in which we live. Let’s take a look at the influence social media has had on our society.

Can you think of any other ways social media has influenced us? Drop a comment in the box below.

HOW SM CHANGED SOCIETY

Sponsored Content: Understand it to Master it

“Yeah, nice” you sigh as you read our previous blog showcasing examples of companies doing sponsored content well. But if you’re now thinking, “How am I personally going to boss sponsored content?” the answer can be found in this post.

Integration, integration, integration

Sponsored content should be integrated into our overall content marketing strategy. We can ensure this by aligning goals and monitoring consistency of messages sent via paid, owned and earned media. Media monitoring tools act as our right hand man when it comes to showing our key message themes. Integration and consistency will help reinforce the sponsored content message and build brand trust whilst doing so.

Be flexible

It is important to be flexible and scalable when it comes to sponsored content. We’re only human and sometimes when we aim for the moon we don’t leave the earth. If our sponsored content doesn’t take off, we can boost success with the help of owned/ paid media. When sponsored content aims for the moon and lands in another galaxy, be sure to cash in on success by scaling the sponsored content up to become an advertising campaign.

Choose the right publication

The brands discussed in our previous blog thought long and hard about the medium that would distribute their sponsored content. By now, we should have our target market well defined and described. The next step is finding the most effective medium to reach them. But how can we decide on the most appropriate platform to use? That’s easy with help from a media intelligence tool, such as Meltwater. By using a tool we can find the most used social platform or widely read publication amongst our target market, from there we have a nice list of hosts for our sponsored content to keep in mind!

Follow the story

Gaining exposure in our preferred publication shouldn’t mark the end of our sponsored content efforts. Now it’s time to follow the story. How was it received? How many people has it reached? Who was it read by? At this stage, a media intelligence tool is not only useful, but actually indispensable.

Measuring sponsored content results isn’t always easy, as goals such as brand awareness can be difficult to trace back to sponsored content. Having said that, a media intelligence tool can help us measure brand differences before and after publishing. For example, have we seen an increase in Facebook likes? Has our share of voice grown compared to our competition? Are we seen in a more positive light? Is our brand now associated with new themes?

Building a Social Media Strategy in 10 Easy Steps [Part 2]

6- Build a community

When it comes to our social following, remember that quality is better than quantity. It can take some time to build a successful community that is both targeted and rich with engagement. We all have to start from somewhere and the below tips may be helpful in picking our social media strategy up off the ground:

  • Use relevant hashtags
  • Share content on targeted groups on LinkedIn
  • Follow those who follow you
  • Interact with industry influencers

All of these things are easier to find with a media intelligence tool (hey, we make one of those) that helps you find exactly what you need to find.

7 – Be social on social

Since the evolution of social media, it’s much easier and faster for our audience to get in touch with us directly. Many of us have technology to hand, whether it’s on our phone, tablet or computer. Accordingly, we should be integrating after sales service into our social media strategy. We can even use social as a focus group as explained in a previous blog, social listening can unearth all kinds of trends to inform our social media strategy. What better way to retain our audience than involving them in decisions.

8 – Use social media to generate leads

Lead generation can also be fulfilled with a well thought social media strategy. That doesn’t mean to say we should be blurting out sales pitches on social. Rather, with the use of media intelligence tools we’re able to find prospects and direct them to landing pages. Certain software solutions can also track folks through our sales funnel.

9 – Measure social media strategy success

So how do we know if our social media strategy is working? By analysing data for example post click-throughs, brand impressions and engagement levels. We can then adjust our social media strategy – if necessary – according to results. One key to social media strategy success is to find the right ingredients and differentiate. Easier said than done? Not necessarily! If we have specific information about our market, its trends and influencers, the mission becomes very achievable!

10 – Take your time

As they say, falling to plan is planning to fail. Building a flourishing media strategy takes time, but if something was easily achieved it wouldn’t be half as valuable, right?  If we are equipped with the best tools, achieving success is ever more possible. But ultimately, what we really need is time, patience and practice.