It’s #NationalSomethingDay – It Can Spice Up Your Social Media Marketing

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Today is #NationalSomethingDay.  It can spice up your social media marketing.  Are you posting or tweeting about it?  It seems that every day when I go on Twitter, it is #NationalSomethingDay.  In fact, often its more than one thing on any given day.  Yesterday it was #NationalLipstickDay, #NationalCheesecakeDay and #NationalChicekenWingsDay. Coming up on Sunday, August 2nd 2015 is #NationalFriendshipDay.  Seems we cannot go one day of the year without celebrating something and I’m okay with that. When it was #NationalHotdogday I excitedly text my partner so that he could go grab his $1 Chili Cheese Dog at Sonic. After all, junk food isn’t unhealthy if its a national celebration day, right?

I bring this up because one of the things I hear so often from my clients is that they simply don’t know what to post on their social media sites or they always post about their particular business.  For example, if you are a retail store you are always posting about your own specials, discounts, etc.  If you’re an attorney, everything is about legal issues and can get pretty dry.  If you’re a chiropractor its about the body and health.  Great info but most of us zone out when we see the same type of posts on a businesses page.  It’s hard enough to get your posts seen on Facebook these days.  These celebratory days should be a part of your social media marketing.

When you recognise a #NationalSomethingDay and add it to your social media posts you are bringing in a lighter, more fun element. You are mixing it up and that is okay.  Would the chiropractor or nutritionist post about #NationalHotdogDay?  Maybe not but certainly everyone can find something to say about #NationalFriendshipDay.  The All American #NationalIcecreamDay provided a host of local and national ice cream establishments that were giving away a favorite summertime dessert to celebrate the day. That would be something fun to inform your followers.

On Twitter, these #NationalSomethingDay trending conversations give you a way to enter the conversation.  Don’t sell, just tweet something like your favorite ice cream flavor and ask what other people’s favorite is.  On Facebook, talk about an experience related to whatever the #NationalSomethingDay is commemorating. Remember, you may be posting as your business but everyone knows there’s people behind the business – make it personal sometimes.  People want to KNOW whom they are doing business with.  People want to LAUGH and feel an affinity with those organisations they patronise.

Pinterest and Instagram offer an explosion of pictures and you can use these #NationalSomethingDay to reach out on those very visual platforms.  Not every business will be on these platforms but for those using them, have some fun.

The only platform I would recommend not engaging in #NationalSomethingDay would be LinkedIn. Too many people are using LinkedIn as they would Facebook and frankly, it is diluting the professionalism of LinkedIn and the meaningfulness of what is posted there. Unless its #NationalBossesDay or #NationalAssistantsDay, keep it off your LinkedIn profile.

Twitter is a great place to find out these #NationalSomethingDays and then I will Google them to see what articles come up to Tweet, Post or simply get some additional info.  In researching for this article, I also discovered the National Calendar Day website. Now that’s a gold mine of information for us all to get our share of food, fun and friendship days.  Use these celebratory days to spice up and change up your social media marketing.

Happy #NationalSomethingDay celebrating!

 

 

This article was written by Debbie Harris from Business2Community and was legally licensed through the NewsCred publisher network.


Growth Hacking for Marketers: What Is Growth Hacking and Why Should You Care

The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation.

The pressure is on for marketers. How can we deliver to such high expectations?

Many marketers are turning to growth hacking. The business world has been buzzing about it since Sean Ellis coined the term in 2010. As he put it, “A Growth Hacker is someone whose true North is Growth.” He presented the concept of getting scrappy and scouring the internet and social platforms for opportunities to get noticed, reach more people, generate more leads and grow our businesses – fast.

Ever since Ellis presented the idea of growth hacking, companies around the world have been clamoring to understand the concept and trying to figure out how to apply it to their own businesses. But what IS growth hacking? What defines a great growth hacker? And, perhaps most importantly, how can you get started with growth hacking?

Growth Hacker vs. Marketer: What’s the Difference?

“A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer.” – Sean Ellis

A Growth hacker’s goal is to get his product in front of as many people as possible and do it in a way that entices them to convert to leads or subscribers. Sounds like a marketer, right? The difference is that a marketer looks at the big picture as a whole. She considers product, price, place and promotion. She uses all elements of the marketing mix. She works to create valuable content and deliver it to prospective leads in order to create new customers.

In contrast, a growth hacker has a much narrower focus. He is programmed, if you will, to take all of the resources produced by the marketer and use them to simply reach, engage and convert audiences en masse. At which point, the marketer can jump back in and nurture the growth hacker’s new leads.

The Anatomy of a Growth Hacker

Growth hackers are comprised of a unique mix of characteristics. They are creative but pragmatic. They’re analytical, but extremely fast-paced. As one Forbes article about growth hacking put it, “Growth hackers are principled hackers who study how people use a product and continually test and optimise every digital touchpoint in order to get prospective customers to take action.”

Interested in learning more? Here’s a breakdown of some typical traits of successful growth hackers.

Creative Problem Solvers

Growth hackers are constantly thinking of new ways to solve problems. They ask themselves questions and actively seek out creative answers. They are curious by nature, which leads them to continuously search for new channels, media, platforms and methods to distribute content.

Nimble & Quick

To be a successful growth hacker, you must think and act very, very quickly. There’s no time for a lot of strategic planning, action mapping or documentation. Yes, these are all important elements of any marketing strategy, but growth hackers must use them as an umbrella. They must be aware of the bigger picture of the goals and objectives of the overall marketing plan, but live and act in the here and now; making quick decisions in the moment that will capitalise growth opportunities.

Optimistic & Competitive

There’s no room for pessimism here. Successful growth hackers are eternal optimists, always believing that the next big win is right around the corner. Their competitive nature drives them to continuously seek out new opportunities to outperform the competition. They are ambitious, confident and believe that their big, hairy, audacious goals for growth are possible.

Tech Savvy

It’s not enough to exhibit all of the traits mentioned above. True growth hackers are all of these things AND they’re tech savvy, too. They are on top of new technologies, services, products and communities and are among the first to try them out. They have a solid understanding of SEO, social media, mobile content consumption, conversion rate optimisation and general digital marketing. They’re always eager to try something new and see what it can do for the growth of their brands.

Why You Should Care

Many of the world’s most popular brands have achieved incredible results with growth hacking.

First to the scene was Hotmail. By adding, “P.S I love you. Get your free email at Hotmail” in 1996, the then-startup founders secured 3,000 new users one day and within 6 months they had 1 million. 18 months following its launch, Hotmail was purchased by Microsoft with 8.5 million users.

Next in the line of big-name growth hacking companies came Twitter, Facebook, Linkedin, Pinterest and Instagram. Surely they couldn’t repeat the same success as Hotmail, right? Wrong. Using growth hacking tactics, they achieved the following jaw-dropping results, as well as many more, I’m sure.

Twitter

Twitter added 60,000 users in one day by obsessively looking for ways to grow and optimise every possible touch point. For example, Twitter realised that the odds of a new user returning to the platform increased dramatically if they followed at least 10 people immediately upon signing up. So, it included suggestions of some of the top people to follow as part of the Twitter signup process. The result? User retention rates went up significantly.

Twitter’s success is also proof that growth hacking doesn’t have to be complicated; it just has to be smart. Case and point, one of the company’s highest performing growth hacks was as elementary as simplifying its homepage. The once complex page was streamlined to focus on getting visitors to either sign up or log in. With that simple change, Twitter’s conversion rates increased dramatically.

Facebook

Facebook gained 200 million users in 12 months. How? Through a combination of three primary growth hacking tactics:

  1. Providing users with embeddable Facebook badges or profile widgets to post on their websites and blogs. These widgets leveraged Facebook’s existing user base to deliver billions of impressions per month for Facebook, leading to hundreds of millions of clicks and ultimately millions of signups.
  2. Buying service providers in third world countries. While not an option available to many companies today, it’s an interesting strategy. At the time, media and Facebook followers were dumbfounded. But Facebook had a growth hacking plan to purchase these companies to gain access to their technology, which would help procure more email addresses.
  3. Strategically gaining highly desireable new Facebook users. The company reached this coveted target market through creative, yet inexpensive advertising. Reportedly, the campaign was so successful that the advertising network Facebook used asked Facebook to change its method.

These are just two examples of countless companies that have realised exceptional results with growth hacking. LinkedIn experiences 37% annual revenue increases, Pinterest generated 70 million users in 3 years, Instagram attracted 110,000 followers in 5 months… The success stories go on and on.

In addition to producing such mind-boggling statistics, many companies like growth hacking because it’s scrappy. Relatively speaking, it requires very little resources; especially considering the results it can achieve. Many free or low-cost online tools are available to support growth hackers. Additionally, a lot can be achieved with just a couple of talented growth hackers.

How to Get Started with Growth Hacking

So are you convinced yet? Do you think growth hacking might be beneficial for your company? Great! As you get started with growth hacking, you need to know that there is really no one “thing” or any single proven strategy that will achieve success for everyone. Personally, I find this both exciting and frustrating. It means that you’ve got to find the right recipe for your company – and continuously tweak it over time.

The trick is to understand the concept of growth hacking is to continuously try new things. Stay in touch with what is working for other brands. Test new ideas. Review the data these tests produce. See what works and what doesn’t. Rinse and repeat.

The formula varies from company to company, right along with their products and services, audiences, industry, size, etc. This is why it’s so important to be nimble, quick and ambitious as a growth hacker. You’ve got to have a lot of irons in the fire, so to speak, and constantly look for new ways to grow.

All of that said, here are a few tips and tricks to try as you get started with growth hacking.

  • Start with simple measurable goals that you can easily track and report, such as clicks, traffic and form submissions.
  • Use what you’ve already got. Look at your existing content and identify new places to share it, as well as ways you can add opportunities to convert right within the content.
  • Maximise opportunities to test. If you have tools available to conduct A/B testing on your site pages, with your emails, with social posts, etc., do it! Test constantly and review the results to see how you can continuously improve.
  • Aim to produce a few quick wins and then take the results to other team members and leadership to gain buy-in. With their support, take steps toward bigger growth hacking tactics.

Whatever path you take, remember that growth hacking is a process, not a set of tools. Finding the right formula for your company takes time and there’s no magical silver bullet. Success rarely looks like a perfect curve; in reality it looks more like a heartbeat with lots of ups and downs. Focus on maximising the “ups” and you’ll see great results over time.

 

This article was written by Lindsay Tjepkema from Business2Community and was legally licensed through the NewsCred publisher network.


How to Embed Podcasts, Tweets and More on LinkedIn!

LinkedIn is done kidding around.

The world’s largest professionally themed social network recently made what could be a game-changing upgrade to its publishing platform.

Here’s the scoop: You can now directly embed Tweets, Podcasts, Polls, Charts, Vines, Videos, Presentations and much more directly inside a LinkedIn blog post. 

How It Works

LinkedIn has made this incredibly simple.

All you need to do is copy-and-paste the URL of the content you want to embed, and LinkedIn’s built-in blogging CMS (Content Management System) does the rest.

(Make sure you go out and view this live post on LinkedIn to see how all this works and looks on the platform.) 

Content You Can Embed on LinkedIn Now Includes:

  • Tweets
  • Podcasts (via SoundCloud)
  • Polls (via PollDaddy)
  • Charts (via ChartBlocks)
  • Videos (YouTube, Vimeo)
  • Slide Presentations (SlideShare)
  • Vines
  • And more!

GIFs Have Also Arrived!

You can even put animated GIFs, or animated, moving images that loop over and over, directly into LinkedIn blog posts … something previously only available within the LinkedIn newsfeed and via 1-on-1 LinkedIn messages to another person.

Now, if you jump over to LinkedIn to see this post in a “live” environment on the platform, you’ll note the examples I’m sharing there are (mostly) goofy and entertaining. With that said, the business and personal branding possibilities are limitless.

Why This Matters So Much

LinkedIn is dead serious about becoming a one-stop content shop for professionals worldwide to get the news, views and insights that relate to their specific industries, types of professions, areas of the world and more.

In addition to bringing in A-List media partners like The New York Times to supply articles and celebrity “LinkedIn Influencers” like Bill Gates and Oprah to blog on the platform, LinkedIn also gives you and me (and 400 million other professionals in 200 countries) the ability to create and share our own original content on the platform.

It’s a brilliant strategy – in addition to having high-end, respectable news partners and celebrity bloggers, LinkedIn taps the global marketplace to provide additional insights, opinions and content at no cost to LinkedIn.

The “win” for you and I, of course, is exposure for our original content and the ability to demonstrate our credibility, expertise and insight to a targeted audience of professionals who will likely be interested in our products and services at some point in the (near) future.

(The key to this, of course, is having a content marketing strategy in place and understanding how to use your content as an entry point for people to learn about you and the products or services you provide!)

It’s the perfect situation, and I couldn’t be more excited about the opportunities ahead when it comes to creating and sharing content over on LinkedIn.

Why LinkedIn Is Doing This?

It’s simple, really.

The more time we spend on LinkedIn creating, consuming and sharing all this content, the more LinkedIn can charge for the display Ads that appear all over the site.

Also, the more deeply we engage with and consume content that carries specific tags, themes or keywords, the easier it is for LinkedIn to (hopefully) create more targeted and relevant Display Ads, Sponsored Updates or InMails to put in front of us.

In addition, think about all the time we already spend on LinkedIn to find a job, hire someone, do online education and training (via the Lynda.com acquisition), and it’s obvious … LinkedIn has the potential to become the professional equivalent of Facebook.

I, for one, love the new publishing upgrades – it makes it that much easier to create, share and directly embed original content that can set you apart from the competition, build your personal and professional brand and attract new clients and customers.

Can’t wait to see how you decide to utilise all these new features inside the publishing area. Make sure you invite me to connect over on LinkedIn and send me some examples once you’ve had time to create some new posts!

 

This article was written by John Nemo from Business2Community and was legally licensed through the NewsCred publisher network.

20 Things to Remember for Writing the Perfect Blog Post

Marketing has so many subdivisions, sometimes it’s hard to keep track.

Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple.

What’s so tricky about it, you ask? It’s just writing…

No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on social media.

You are not writing high-school papers. You’re writing to an audience significantly larger than your bored college professor. You want them enthralled with your work. Unlike your professor, this audience can (and will) haul themselves off your website faster than you can say ‘Audience Engagement’ if they don’t find you interesting enough.

My point is simple and obvious: If you really want to make your content more inviting, engaging and user-friendly, you have to beat your articles into shape.

Content marketing can enhance your online visibility and generate leads for you within a short time span – But you need to get it right.

Let’s get this show on the road then, here are 20 things you need to consider when writing your next blog post:

1. Captivating headline

Here’s what David Oglivy has to say about a headline:

On average, five times as many people read the headline that read the copy. When you have written your headline, you have spent eighty cents out of your dollar.

Who are we to disagree with the Father of Advertising, really?

The headline of a blog post needs to be creative and magnetic. It’s what draws the reader’s attention at the first sight and prompts them to read what you post. Writing a headline that grabs your readers’ attention is a critical skill.

If you want to create fascinating headlines, you need to thoroughly understand your blog’s concept and then write down the headline that can both deliver the desired message and also persuade targeted readers. You can get some great tips from here as well.

Bottom line: It needs to be short and spunky, something to draw your readers’ eyes and entice them to take a look at the whole thing.

2. Supporting sub-header

You can’t squeeze everything about your content in the 5-10 words of a headline. This is where subheadlines come to the rescue.

You can use sub headers to start, finish, or explain (in short) what your content is about. Attention can be caught by the headline, but interest is generated with your sub-headers.

Bonus: Keyword-friendly subheadlines make your content more visible to search engines.

3. Word-play

Now we’re talking!

I am a huge believer in KISS (Keep it Simple, Stupid) and I will do everything I can to tone down the jargon or huge, pompous words. If no-one understands what you’re saying, you defeat the entire point of content marketing.

Simply put, use simple words to explain. Of course you can use jargon, but only where jargon is necessary. Everywhere else, keep it short and sweet unless the context (or the content itself) demands heavy words and brutally large explanations.

4. Bullets with a name on it

Checklist 2 for writing the perfect blog post

Articles are a thing of the past. Everyone’s writing ‘listicles’ now.

Make your blog post more easily understandable by using numbered lists or bullet points. It helps people read blog posts and find the information they are looking for instantly, without much effort.

5. Properly punctuate

Punctuation for writing the perfect blog post

Use full stops, commas, colons and dashes to divide the mass of words into smaller chunks of information that make sense.

If you are not sure about punctuation, then keep sentences short and digestive. As you gain experience in writing, you can lengthen your sentences, and break up them by using commas.

By breaking up long sentences, you can make your blog posts engaging as well as informative. Make sure to provide your readers the desired information in an easier way.

6. Try to keep it lean

In a mobile age, we as readers, are more used to reading top-down than left to right.

If you are using the WordPress or Blogger layout along with a specific wide content column, it will be better to select a new layout, or adjust your column width. You can use 80 characters or less in the width to make your blog post narrow.

7. Test your font type

Font for writing the perfect blog post

Monotype Corsiva looks amazing. But if you wrote that paper on, say, Shakespeare’s contribution in that font, prepare yourself for a low grade. Regardless of what you wrote you will be graded down.

Let that be a lesson (hypothetical one): The web is no different. While you can and should do everything to put your brand personality to proud display, keep the fonts and typefaces legible. Sans-Serif fonts (without the squiggly bits) are easier to read on-screens, and of course there are others. Many leading bloggers use the sans-serif font Roboto that is created for easy reading.

Remember, bloggers: Test your web fonts for legibility.

8. Big and engaging font size

Choose a big font size while writing your next blog post. Tiny writing is tough to read online, so it is better to make it bigger.

Check out some of your favorite blogs and compare the font size they use and then you can decide what works best for your potential readers.

9. Be bold, baby

Bold text for writing the perfect blog post

Grab your reader’s attention by using bold text in your posts. But only do this strategically. Writing an entire paragraph in bold will make your blog ineffective. But using this tool to highlight some important sentences is an ingenious formatting technique that will put extra emphasis on things you want to stick out in your readers’ minds.

10. Give italics ago (sparingly)

Italics are a great way to emphasise a point, or a question, in a more discreet manner than bold text. But don’t over do it because after a while italics strain the eyes.

11. Don’t forget caps

Don’t be afraid to dabble with capital letters for entire words every now and then… They JUMP off the page at your readers.

12. Tell a story

Every story has three major parts: the beginning, middle, and the end.

So, you can start off with the introduction, then the main information, and end your blog by wrapping up with a conclusion. It will give a proper format to your blog post, and allow readers to more easily consume the information.

Try to make your blog tempting so that your readers crave more content.

13. Keep attention with internal cliffhangers

Internal cliffhangers basically bridge your article, blog or podcast together by using emotions. These are statements and devices within your content that encourage readers to keep reading.

After all, we engage based on emotion.

14. Use images

Interesting images for writing the perfect blog post

Visually-appealing images will always attract readers to your blog post. Noticeable images in a blog post emphasise its message and also grab the viewer’s attention. It will be great fun to use images to break up your lengthy content into digestive paragraphs.

Reading fully text-ified posts is tiring and boring – so there is bonus points for relevant images that add to the ‘story’ of your content.

15. Use graphs

Graphs for writing the perfect blog post

Graphs can be an essential tool for content marketers who are in technical industries or covering data-laden topics. Data visualisation can divide the monotony of dry articles, and increase the chance of sharing.

By creating graphics, you add significant visual interest and give depth to your blog post.

16. Short paragraphs make your content interesting

It is not necessary to apply traditional rules of composition while crafting the perfect blog post. Instead of writing long sentences, you can divide your blog post into short, digestive paragraphs, as it allows the visitor to view the important points quickly.

If you break up your lengthy content into manageable chunks you will engage more readers.

17. Use white space

Whitespace is basically the emptiness in between the characters, lines and paragraphs of your blog post. Proper use of white space in a blog will help prevent your readers from losing their place when they look away from the text for a little while.

It allows the reader to process the information in the story, give their eyes a break and keep them engaged with the blog post.

18. Be aware of your background

Your blog’s background color should contrast your text color because ultimately the hero of your blog post is the CONTENT.

The best combination is a dark and vibrant text color on a light background.

A white background is simple and least likely to cause distractions.

19. Use text call-outs

Showcase the purpose of your blog posts, especially the important points, with text call-out boxes (Such as block quotes). It will add some serious significance to your statement.

Text call-outs can become irritating to readers, so make sure you use them sparingly.

20. Close your blog post in style

You know how the endings of all great horror movies are open?

The main objective of effective writing is to take the reader on an interesting and informative ride from beginning till end. Try to wrap up your blog post in style so that you can deliver the message to the readers in the most exciting way.

The ending of your blog post will determine the reaction and emotions of people after reading your content. You can leave them contemplative, excited, in suspense, and more, just with a few words that make your ending.

Wrapping Up

“We’re all ADHDs here.”

Yes, that was a poor rip-off of Lewis Carroll’s famous line in Alice in Wonderland, but you can certainly see the similarities between a rabbit hole and the vast (and crazy) world of the web. Come on!

The internet is a madhouse and you’re trying to be heard (sorry, read) above the noise. A nicely written piece of content is you trying to stand out from the crowd. And once the eyes are on you, your content will determine how long they stay there.

Whip that blog post writing into shape and keep that spotlight on you forever.

 

This article was written by Lucy Barret from Business2Community and was legally licensed through the NewsCred publisher network.

How to Prepare for the 7 Things that Will Go Wrong at Your Event

Seven is the magic number. The seven sins, the seven wonders of the world, and most important: the seven things that will go wrong at your event.

Even after prepping everything perfectly—from booking the perfect venue, to collecting your online RSVPs—there are still a few things that will inevitably go wrong at your next event.

The good news is, there’s always a way to fix them (or prevent them). Here are 7 tips from Splash’s latest book, Events 101:

01 | Event, interrupted.

The worst possible scenario: The music just stops.

Prevent this ahead of time by asking the venue ahead of time about their electrical outlets and whether they have a backup generator on hand. No matter what, you should have your power in check, because bad word of mouth spreads like wildfire. A study found that customers with a negative experience talk to an average of 12 people about an event, and those 12 go on to tell 6 more people.

02 | You’re packed in like sardines.

Nobody likes to feel cramped at an event.

When you’re confirming your DJ, barista, caterer, bartender, florist, or fire-breathing magician, make sure to always ask them how much space they really think they need. And then add 2 feet on either side. That’s your final calculation.

Vendors are notorious for underestimating how much space they actually need. Draw a site map, and remember: lines take up space. A lot of it. So the pathways you draw between the spaces for vendors will be crucial for walking around and lining up.

Oh, and my favorite events 101 tip: Don’t forget to confirm. Always follow up with each vendor at least 48 hours before every event.

03 | Does something stink?

You want your guests to leave talking about how much fun they had. You do not want them leaving holding their noses because you underestimated the amount of garbage there’d be.

So, let the estimates begin: For every 20 people, you’ll want to have 1 garbage can scattered around the room.

Out of the city? Well, garbage is kind of a big deal there. Talk to a garbage removal service to make sure they’ll get it all out of the way for you in time. If you need to estimate how much trash you’ll have at the end of the night, it’s safe to assume that for every 10 people, you’ll have 1 full bag of garbage.

These days, zero-waste events are on the rise. One way to reduce waste is by abiding by the following hierarchy when it comes to your supplies, in order of most sustainable: reusable, compostable, and finally, plastic.

04 | Long lines and complainers.

At every party there’s someone sneering about a long line at the bar, the buffet, the photobooth—everything. The best way to avoid this at the bar? Over-staff and prep your drinks in advance.

Another way to instantly please guests is to hand them a drink the second they walk in. For efficiency, prepare trays instead of having them take orders, and for style and hydration, keep a carafe of water with cucumbers so people can imbibe whenever they want.

Here are a few safe ratios to abide by when it comes to drink and bar preparation:

1 bartender for every 50 people

1 bar back for every 60 people

1 cocktail waiter or waitress for every 40 people

Bubbles will also come in handy here. If you serve Pellegrino or anything of the sparkly kind, this’ll reduce intake. Don’t look too cheap though: start off with full cans at the beginning, and as you move onto cups, you can decrease the serving size.

05 | Too cold, too hot.

Before your guests arrive, set the thermostat to 64 degrees. The room temperature will rise to perfection as the night progresses. And remember this rule of thumb: it’s never too cold unless you’re outside (in that case, have some space heaters on hand). So crank up the A/C, keep your guests awake and alive. Your guests’ body heat will be enough to warm up the room.

A little extra heat can sizzle up the energy, though. At the height of the night, the center of any dance floor can get up to 80 degrees.

06 | Getting in and getting left out.

At your event, there will be someone who didn’t get in and they will complain. Sometimes there’s no avoiding this—you can’t be everywhere all at once. But, pay your door staff well and make sure they’re aligned with you before the night begins. Think of your door staff as your guests’ first point of contact during your event. The way they interact with customers will greatly impact their mood and overall view of your event.

The guestlist? It’s more of a guide than a hard and fast rulebook. If someone knows your name or the host’s name, they deserve to be let in. And though there is some value in letting people wait a bit, you don’t want to leave them hanging there for more than about five minutes.

Quick tip: Mark all the important guests with a yellow star in the Splash check-in app ahead of time—that way, you’ll know exactly who the VIPs are as soon as they arrive.

07 | Keep the juices flowing.

For the love of all that’s holy, keep your phone charged.

Buy a Mophie juice pack, or a Prong case for yourself, and consider keeping at least one charging station during your event for your guests. Not only will this be a source of relief when one of your phones run out of battery, this’ll help keep guests connected too. And connected guests mean more coverage of your event.


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Ben Hindman is the co-founder and CEO of Splash, an event marketing platform that helps event planners make their events look as amazing online as they do in person. Click here to download their latest eBook, Events 101.