5 Stand Out Social Media Campaigns Of Summer 2015

Summer is a great time for brands to launch creative initiatives. Without the frenzy of Black Friday or holiday season, summer is the perfect down time to produce compelling social media campaigns.

This summer we’ve seen some great concepts from brands and communities around the world. Here are some social media campaigns that have shown fresh perspectives on utilizing social media and user generated content to tell a story.

Weave Your Instagram Shot

This summer Forever21 partnered with BREAKFAST, an agency out of New York, to bring fans Instagram photos to life in the form of a 2,000 pound “Thread Screen.” The extremely complex machine taps into 6,400 different spools of thread to create a tangible version of photos shared on Instagram with #F21ThreadScreen. The project is an incredible case for how fashion and technology can work together seamlessly.

Panama Tweeting Potholes

Brands can get into a rut with different social networks, using the same tactics over and over again. A campaign by Telemetro Reporta in Panama utilized Twitter in a completely original way. In an effort to prove to the Ministry of Public works that the streets of Panama needed some attention, they had the potholes tweet directly to the @MOPdePanama, the handle of the department. The team placed devices in potholes throughout Panama, that when driven over by drivers would auto-send creative complaint messages to the handle. Due to the influx of tweets, the department began development on improving the road conditions for drivers across the city.

S’mores Oreos

 

Oreos launched creative PSA-style social media content to promote its new s

 

Oreos launched creative PSA-style social media content to promote its new s’mores flavor.

Together with 360i, Oreo launched a whimsical campaign for its new s’mores flavored cookie. The flavor was launched over Memorial Day weekend with a playful PSA-style campaign debuted on Facebook, Tumblr, Instagram, and YouTube. The PSA’s feature S’morey, a furry forest friend advising on finding your s’mores dose without the danger of live fires. The campaign targets both the digital millennial consumer, as well as an older crowd with the retro style content and imagery.

Turkish Airlines Periscope

Periscope is the cool new kid on the block this summer. With its real-time video capabilities, different brands are experimenting with the app to discover its best use for marketing. Turkish Airlines has been upping its ante on its social media game, and decided to be the first to Periscope a flight. The broadcast took viewers from Istanbul to New York and showed the flight preparations as well as behind the scenes video with the airline crew. Along with the stream, Turkish Airlines synchronized promoted tweets to launch when the broadcast went live.

#ILookLikeAnEngineer

 

I_look_like_an_engineer

 

In response to comments on an ad that featured Isis Anchalee’s, she started the hashtag #ILookLikeAnEngineer.

This summer thousands of female engineers banded together over #ILookLikeAnEngineer to tackle tough conversations surrounding stereotypes of the engineering community. The hashtag was sparked in retaliation to responses to a recruitment ad produced by the software company OneLogin. The ad showed employee Isis Anchalee, and after she received close minded feedback to the photo, the engineer posted her own response photo to Twitter with the now iconic hashtag. Since it went live, #ILookLikeAnEngineer has seen over 75,000 uses (as of August 6th) from women across the world in all types of engineering sectors, showing how varied the community is, and that there isn’t just one type of engineer.

 

This article was written by Rebecca Gibson from Business2Community and was legally licensed through the NewsCred publisher network.

 

4 Twitter Marketing Tips

When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 targeted followers.

The difference between people who are getting good results from Twitter marketing and people who are not getting as good results from Twitter marketing may not necessarily be the size of the audience. The difference is how you interact with that audience and build relationships in the process.

The way you interact with your audience is determined by how many conversations you have with the people in your audience and what you tweet. You want to tweet content that benefits you and your followers. What are the benefits of your content spreading (other than you gaining followers)? What are your followers looking for in your content? These are two critical questions that form the core of Twitter marketing. Now, I will share with you the four Twitter marketing tips you can use to get the most out of the audience you have built.

#1: Identify what you are marketing.

You would be amazed by how many Twitter marketers there are but how few know what they are actually marketing. Some people “market” by tweeting other people’s articles and anything on the web that they believe is interesting. That’s not marketing at all.

Sure, it’s great to share someone else’s article once in a while, but most of your tweets need to benefit you. This is the win side for you. What webpages can you take people to that would benefit you? Some of the webpages you can market are your blog posts, your products, or one of your social networks.

Although it always feels great when we win, it is also important for your audience to win as well. The only way you are going to get anywhere with your Twitter marketing strategy is if your followers enjoy what you post. Therefore, out of the multiple options available, the ideal marketing option would be your blog. Here are the advantages of marketing your blog on Twitter.

1. Your blog provides free, valuable content. The more valuable your content is, the more people will perform actions such subscribing to your blog and buying your product.

2. Your blog is an easy place to promote all of your social networks and products. Blogs have sidebars which can be used to showcase what you have made, and where people can find you on the web.

Before you start promoting your blog, it is essential to have a blog that your target audience would enjoy. If your target audience is sports fans, a fashion blog won’t work well.

I am against relentlessly promoting products on Twitter because promoting a product right away does not allow the relationship to build. You need a relationship to build between you and the follower before that follower decides to buy one of your products. Since you are bringing people to your blog, you should optimize that blog so it is easy for people to subscribe, follow you on other social networks, and buy your products.

#2: Market it a lot.

One of the biggest mistakes a marketer can make is only marketing in real-time. I mentioned in an earlier post why tweeting at the moment is important, but in order to get the best out of your marketing efforts, you need to automate your posts.

Out of all of the options, HootSuite is ideal social media automation tool. It is free to use, and for $9.99 per month, you get access to HootSuite Pro which makes it easier for you to repost the same blog posts.

One of the misconceptions of Twitter is that people do not like it when someone sends out so many tweets in a given day. I initially decided to send out one tweet every hour. Eventually, I went from tweeting once an hour to once every 30 minutes, and now I send out one tweet every 20 minutes.

Each time I increased my tweeting frequency, my blog traffic went up. There was not a single follower who complained about my tweeting too much. In fact, many of my followers love the fact that I send out dozens of tweets every day.

#3: Track your marketing.

Some articles, videos, and products are more popular than others. That is the case now, and it will be the case forever. The reason why tracking your marketing is important is because you will be able to identify which of your articles, videos, and products are the ones getting the most clicks. Knowing this information will allow you to identify what content your followers like and which content they ignore.

My most popular articles amongst my Twitter followers are the ones about Twitter. I know that my Twitter articles are getting the most clicks because I use Bitly to shorten the links and track how many clicks they get. That is why I make it a point to tweet as many Twitter related articles as possible.

When you are implementing a Twitter strategy over a long period of time to see how many followers you gain, TwitterCounter is a great tool for you to see how that strategy is doing. TwitterCounter allows you to see up to six months of your statistics for free, and these statistics allow you to identify how many people you followed, how many people followed you, and how many tweets you sent out day by day.

Tweriod is another useful tool. This Twitter tool allows you to identify when your followers are on Twitter. That means if you want a particular tweet to get more attention, or you know which tweet normally gets the most clicks, you can send it out at the optimal times that Tweriod provides.

Tracking results has become more important than ever because these results allow you to know if you are going in the right direction. Your marketing strategy must have a sense of direction for it to do well.

#4: Learn from the pros.

In 99% of all niches, there is an established expert who is very successful on Twitter. There are numerous people in the digital marketing niche who have over 100,000 followers and get countless retweets on a daily basis.

One of the pros I continue to learn from is Seth Godin. I have mentioned him in numerous blog posts, and I have mentioned him in some of my books as well. Seth offers tons of free content. He writes one thought-provoking blog post every day and has seven lengthy, free, and valuable PDFs. Despite offering all of this valuable information for free, his books are still very successful.

Kim Garst also offers a lot of free information. She writes guidebooks about Twitter, Facebook, and other social networks which she only gives to her subscribers. Offering a free incentive is definitely a great way to build an email list, and she is also very successful. She has multiple training courses and books about different social networks.

There are other pros that I learned from, but it would take me too long to mention them all by name. I looked at their different marketing techniques, mixed some of their techniques with my knowledge, and came up with my own Twitter marketing strategy. The pros know what works. Analyzing what they do is better than trying to reinvent the wheel.

In Conclusion

Tweeting is not enough to make it big. Creating a Twitter marketing strategy has the power to dramatically improve the results you get from Twitter. It may take some time to identify your strategy, but it is well worth the time.

The benefit of having your own Twitter marketing strategy is that it gives you a sense of direction. Not having a Twitter strategy is the equivalent of trying to go from New York to California without a GPS. The Twitter marketing strategy you create will act as the GPS that has the potential to lead you to a large, engaged audience. Just know that it takes time to grow a large, engaged audience, but anyone can do it. If a 16 year old can do it, then so can you.

Which Twitter marketing tips was your favorite? Do you have a 5th Twitter marketing tip?

 

This article was written by Marc Guberti from Business2Community and was legally licensed through the NewsCred publisher network.


4 Tips to Writing a Better Call to Action

Introduction

Any sell sheet without an effective call-to-action (CTAs) is missing a huge opportunity. These simple yet targeted phrases or links are directly responsible for encouraging your audience to take the next step toward becoming a buyer of your product. Without a call-to-action, your sell sheet will amount to little more than an unprofitable writing exercise. Here are some tips that I have developed from my product marketing experiences that will help improve the response rate to your sell sheet:

Tip #1: Place it strategically

Put your call-to-action in the appropriate place on your sell sheet. On a product’s sell sheet, the CTA will typically be included with the company’s information, and with the physical details of the product. It might be included in a list of items, or in a separate text box, or simply lined-up on the bottom of the page.

Tip #2: Keep it short, simple, and actionable

It doesn’t need to be long or complicated. Keep it as simple as possible. Your buyers don’t have time to be wasting trying to figure our what to do to get more information about your product. On the printed version of your sell sheet, make sure that the links are short and easy to follow, not long and complicated. On the pdf version of your sell sheet, make sure that all of the links are live and clickable.

Tip #3: Don’t just send them to your webpage

On the sell sheets for my books, for example, I simply tell them that my books are available from “B&T” and “Ingram”. Every book buyer at every library, university book store and library, and every bookstore retailer knows exactly what this means, and within minutes can order my books. I also list “Amazon” so that the general public can get more information and buy my books. I also offer an email address for more information, as well as my publisher’s website address. All very simple and effective.

Tip #4: Don’t oversell

Do not appear too aggressive about asking for the sale. You do not want to scare them away. They already know you want to sell your product to them. Instead, your sell sheet should be trying to convince the buyers that you have a great product that they can benefit from. You can accomplish this by making your sell sheet professional looking and polished, having a great product description, including specific details about it, having a connection to major distributors, and an easy and simple way to get more information and buy your product.

Conclusion

An effective call to action is the linchpin of a successful sell sheet. If it is done right it can generate greater sales. Just remember to keep it short, simple, and actionable.

 

This article was written by Joseph C. Kunz and Jr. from Business2Community and was legally licensed through the NewsCred publisher network.


The Emoji Infographic: Stats to Back Up Your Obsession

A couple of years ago, emojis were the exclusive language of teenage girls. Today, everyone’s using them.

… everyone.

A new study from Emogi, “a real-time emotional intelligence platform that decodes sentiment,” brings new statistics about emojis to back up your obsession. Their first surprising discovery is that almost everyone uses emojis:

  • 4% mobile users use emojis several times a day
  • 5%: several times a week
  • 9%: several times a month
  • 5%: several times a year
  • 6%: once a year or less

While emojis used to be predominantly texted and Tweeted by teens, today there are more 25-29-Year-Olds identifying as “frequent users” (75.9%) than Under-25-Year-Olds (72.2%). More than six out of 10 in the age 35+ crowd self-identify as frequent users.

Why Do We Love Emojis?

Frequent users tell us that it’s because they feel emojis express their feelings more accurately than words. This statement was accepted by 84% of female frequent users and 75% of male frequent users.

Dr. Owen Churches, a psychologist who has studied the uses and effects of emojis, found that “people reacted to emoticons the same way they would react to a real human face,” reports Mashable. Over time, as our brains become accustomed to perceiving a symbol as “happy,” “sad,” or “excited,” we gain an ability to actually feel the same emotion that we would feel by looking at a real face. Emojis give us the unique ability to make digital communications feel and act more human.

Brands Are Turning to Emojis

With their recent Grand Prix win at Cannes, Dominos is the standout example of brands turning to emojis. Dominos built a system that allows users to text a pizza emoji and place their regular delivery order. (The company’s ‘Anyware’ platform allows users to order via their TV, voice command, car, smart watch, or Twitter – in addition to text.)

Emojis are trendy, and they probably won’t be going away anytime soon. Should brands use them? Sure. They offer a great way to connect with your audience. More importantly – emojis remind us about something even bigger: people are constantly looking for better, more human ways to connect with each other digitally. Brands that can streamline that experience will win.

Emoji Statistics Infographic

Check out the full infographic below, then tell us in the comments what you like – or don’t like – about emojis. Will you use them professionally with your brand?


emoji-usage-01-2015

To find out what else you can learn about your audience using media intelligence, download our ebook The Savvy Social Media Maven’s Guide to Media Intelligence.

This article was written by Bob Hutchins from Business2Community and was legally licensed through the NewsCred publisher network.


Journalists, Social News, and 4 PR Takeaways: New Study & Infographic

 

Social News Is A Media Must

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.

A recent survey by Edelman, NewsWhip and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs:

The Social News Five W’s

The Five W’s of journalism—Who, What, When, Where, Why—have gotten a social media complement of five key storytelling ingredients reporters identified to make stories as sharable as possible: imagery (including video), localization, trending topics, the human voice, and brevity.

PR Takeaway: Your social, paid, and earned media strategies should include social amplification as a core part of the plan, not an afterthought. Harness these five elements in your pitch to make sure your story is incredibly sharable.

Journalists Are Feeling Social Pressure

Social news sharing also has impacted the way journalists examine their own craft and build their personal brand. In fact, 75 percent of journalists say that they feel pressured to think about their story’s potential to get shared on social platforms. About the same percentage use Twitter as the go-to platform for personal brand-building. Other stats of note: more than half of journalists prefer that a story pitch and its follow-up be done via email or Twitter—not by phone (hardly a shocker).

PR Takeaway: To deepen your relationship with the press, every move of your story pitch should be aligned with their preferences. Watch their behavior online, decode, and take your communication cues from there.

Homegrown Visual Assets Are Preferred

To enhance their storytelling, online media outlets are embracing the increasingly visual world that we live in, as much as content marketers from any brand. In fact, up to 75 percent of reporters create videos to enhance their news products. But there’s a caveat: an equally whopping 75 percent want graphics or video to come from their own newsroom, not from a company’s pre-packaged visual content. Only 13 percent are interested in using consumer or third-party videos, and a paltry 3 percent want corporate or branded videos.

PR takeaway: When pitching your story, offer up some agnostic but smart visual assets that support the story while making it easy for media outlets to include.

2015 Journalism Wants Visual Stories, Quickly

The last arena of the survey pulsed journalists on the upcoming trends they predict for this year. No big surprises here but they still require PR communicators’ attention to be responsive to their needs. They are: quicker story turnaround times, more reliance on visual elements (video dominating the list), smaller and focused staffs, more digital and mobile usage, and the continued rise of social influence.

PR Takeaway: Reporters’ deadlines, technology advances, and social media interconnectedness are moving even faster in 2015. Communicators must stay ahead of target media’s requests, requirements, and desires—or your story could be left in the dust.

Whether it’s earned, paid, or social media, the sharing news culture we live in is only going to become more inextricably linked. Journalists, in many ways, are at its epicenter. Understanding what their needs are and responding with sharable angles on stories, finding the most effective means of connecting with them, and providing the tools they want to tell the best damn story possible is a winning formula.

A more detailed analysis of this data, publication trends and the DNA of the “sharable news story” will be available later this year.

Here’s the full infographic (click on it to see it in full size):