United States

Ann-Derrick Gaillot is Meltwater's content writer. She joined the Americas team in March 2022 with nearly a decade of experience in content writing, copywriting, editorial, and culture journalism.

Content Writer

See all blogs written by Ann-Derrick Gaillot, Meltwater's content writer. Social media management ★ digital marketing ★ ...

Author: Ann-Derrick Gaillot

Marketing technology has evolved past relying on guesses and assumptions; your social media marketing strategy should, too! 

These days, social media listening is essential for digital marketers, giving them the ability to conduct:

Competitive intelligence and market intelligence

All driven by comprehensive data analytics and insights. 

Whether you're considering using a social listening solution like Meltwater's for the first time or are dissatisfied with your current choice, it's best to have a clear understanding of what's out there. But with so many social listening offerings available today, it's easy to get lost in the sea of options. Finding the right tool for your business doesn't have to be a struggle. Read on to learn more about the 13 best social listening tools for 2024.

The Top 13 Social Media Listening Tools for 2024

Understanding how social media listening works is the first step in choosing the right solution for you. In a nutshell: 

Social listening tools aggregate social data from social media platforms and analyze them according to specific attributes or metrics. 

Marketers use that data to inform their marketing strategy, better understand their target audiences, predict trends, identify influencers, and so much more. Overall, social listening tools enable better decision-making through data.

Check out our Ultimate Guide to Social Listening to learn more.

The top listening tools on the market today overlap in some of the features they offer but are distinct in many others. When choosing the right listening tool for your needs, consider these features:

Choice of Social Channels: Not all listening tools "listen" to the same social media channels or at the same breadth or depth. 

Technology: These days, best-in-class social listening tools offer AI-driven insights like sentiment analysis and visual brand monitoring.

Data Access: Having access to real-time and historical data is a must when using social listening for market research, benchmarking, and trendspotting. Also, keep in mind that some social listening tools charge extra for social listening searches that exceed a certain limit, while others offer unlimited ad-hoc searches.

Usability: Across the board, top social listening tools need to have user-friendly interfaces and offer easy-to-understand analytics. Customer service and support options are also important parts of usability that can't be overlooked.

Your choice of social media listening tool will come down to which one best supports your social listening strategy and marketing goals. Luckily, there are a number of competitive social listening options worth checking out. Let's dive in.

Tip: For a deep dive into social analytics, take a look at the best social media analytics software on the market.

Meltwater: The Best Social Media Listening Tool

Our social listening platform saves marketers time and resources by providing them with a consolidated view of traditional media, social media, digital media, and audience segmentation data in one place. It also monitors one of the widest ranges of platforms and networks, including:

Our powerful search and reporting capabilities feature unlimited ad-hoc searches, queries, mentions, and dashboard analytics hand in hand with unlimited shareable dashboards, PDFs, slide decks, and data exports.

Plus, our customizable, in-depth insight reports ensure that users can keep key stakeholders in the know with accuracy, precision, and style. 

Meltwater's Social Listening Solution

And though many listening platforms include influencer identification features, Meltwater's all-in-one social intelligence solution includes a dedicated influencer platform that helps you manage your campaigns from start to finish and identify macro-influencers, micro-influencers, and everyone in between. Compare this capability to other products that only show you social conversation authors with the highest numbers of followers.

Tip: Learn more about the Meltwater influencer platform, and check out the best influencer marketing platforms and influencer management tools on the market.

Finally, our easy-to-use interface combined with 24/7 global customer support, extensive knowledge base, and client community platform ensures no question you have goes unanswered.

An all-in-one solution that is scalable to businesses of all sizes anywhere in the world, Meltwater social listening is a must-have solution for data-driven marketers.

Interested in touring our platform? Fill in the form at the bottom of this post to get in touch!

Awario is a brand monitoring tool that offers shareable social listening reports and a social listening API.

And along with letting users track brand names and industry-related keywords across X (Twitter), YouTube, and Reddit (among other online sources like news sites), the brand tracking software also includes influencer and lead identification tools.

Its analytics dashboard even features a special feed for mentions from heavily-followed influencer and media accounts. 

Tip: For social intelligence suites that include more influencer campaign management solutions, check out Meltwater and BuzzSumo. We have listed the top social media monitoring tools for you as well.

Digimind's easy-to-use platform is tailored to medium and small businesses and offers social listening across 10+ social networks, including Facebook and Baidu. And unlike some other options on this list, all Digimind packages come with unlimited user access and data storage (though it does limit the number of queries and keywords you can track before you have to pay extra).

One feature that sets Digimind apart is its built-in reputation analytics drawn from Google searches about your brand or product. And like Meltwater and other options on this list, it offers customizable and automated reports to keep stakeholders aligned.

Brand24 is comparable to Awario in that it offers competitive social listening features, including sentiment analysis, alerts, social media analytics reporting, and a free trial.

The "Analysis" section of its social monitoring dashboard aggregates mentions from X (Twitter), Facebook, and Instagram.

One of Brand24's main social listening use cases is hashtag tracking and analysis to help you increase the reach of your marketing campaigns. However, if you're on the hunt for more in-depth analytics from a wider range of social media network sources, consider a higher-tier social listening platform.

Tip: Learn more about the top alternatives to Brand24.

Talkwalker is the next company that has to be part of any list of top social listening tools on the market.

It offers "Analytics," its traditional social listening platform, as well as a Quick Search tool for ad-hoc queries into 13 months of social data from 10+ social networks. 

Its data visualizations, including Virality Maps and Conversation Clusters, offer high-level overviews of how online conversations are trending.

Tip: Take a look at these data visualization tools.

One offering that makes Talkwalker stand out is the pre-built dashboards for different use cases like crisis management, competitive intelligence, brand tracking, and campaign tracking.

And like some other options on this list, Talkwalker integrates with the Hootsuite platform (We also have listed the best alternatives to Hootsuite for you).

Acquired by Cision in 2021, Brandwatch is a consumer intelligence platform that includes social listening and research tools like AI-powered image and sentiment analysis.

This social listening tool offers customizable dashboards and, with access to a ton of social posts dating back to 2010 (at an extra cost), it is a good resource for trendspotting and consumer research alike. And though that data isn't accessible through ad-hoc searches, you can dig into it with the help of a seven-step boolean builder.

Brandwatch's strengths include Vizia, its data visualization tool that lets users build and share real-time reports. And, like Meltwater, it has strong coverage of Asian social networks like QQ and Sina Weibo. Overall, Brandwatch is a good option for experienced social listening platform users at organizations of many sizes.

Tip: Take a look at the top Brandwatch alternatives and learn more about Meltwater's Chinese social monitoring capabilities.

YouScan's social media monitoring platform includes a number of social listening features and tools, including a mentions stream that highlights user-generated content about your brand or topic and automatically categorizes them based on sentiment.

Like Meltwater, YouScan integrates directly with Slack and Microsoft Teams so users can get alerts about mentions spikes even when they're not working right in the platform.

One of YouScan's newer additions is an AI-powered visual listening and insights tool (available as an add-on feature) that allows for tracking brand logos, objects, and more for added brand reputation assessment and trend analysis.

Overall, YouScan is a good choice for teams that need a listening tool to complement a more robust analytics and reporting solution.

Inform your marketing strategy with social listening tools • Top social media listening tools • Top social listening platforms • Tool comparison

The Top 13 Social Listening Tools for 2024

Learn more about Meltwater's Social Listening and Analytics Solution here: https://www.meltwater.com/en/suite/so...

No matter how effortless and natural they may seem, effective influencer marketing campaigns don't appear out of thin air! There are many steps marketers have to take in order to pull off attention-grabbing influencer activations, and one of the first is deciding what format a campaign will take and where it will appear.

If you're planning an influencer marketing campaign of your own, you already know the bar is high! As influencer marketing's popularity has grown, many brands have put their own creative spins on this kind of advertising. To give you a sense of the possibilities, we rounded up some examples of the best influencer marketing campaigns that have come across our phone and laptop screens in recent years. Read on to learn what influencer marketing campaigns are, the most common types, and seven of the best examples yet.

What Is an Influencer Marketing Campaign?

What Are the Different Types of Influencer Marketing Campaigns?

11 of the Best Influencer Marketing Examples

Reading Tip: Influencer Marketing Inspiration: Tuft & Needle

Influencer marketing campaigns are a kind of advertising that features and is usually created by influencers, also known as content creators. Great for driving brand awareness, these campaigns capitalize on an influencer's popularity and social media following, no matter how big or small.

Influencers with smaller followings, such as micro-influencers and nano-influencers, help marketers tap into niche audiences. On the flip side, marketers use influencers with large followings, such as mega-influencers and macro-influencers, to generate buzz. 

While influencer partnerships have a lot in common with celebrity endorsements, they have some crucial differences. Often, influencers are trusted figures for specific audiences who, unlike most celebrities, are in closer contact with their followers.

They add a sense of trust and authenticity to marketing campaigns by interacting with commenters and, maybe most importantly, creating the content themselves. And though influencer digital marketing is relatively new, it's also hugely popular. According to Statista, influencer marketing was a $16.4 billion industry in 2022.

Influencers are endlessly creative when it comes to making social content (that's their job!), so there are many kinds of influencer campaigns out there. Still, most fall into a handful of different categories. 

The different types of influencer marketing campaigns include:

Unfamiliar with some of these examples of influencer marketing types? Let's take a quick look at each one.

Sponsored posts are promotional social media content that brands pay influencers to create and post. They can include many of the below examples of influencer marketing campaigns and — in many markets —they must clearly disclose that they are part of paid marketing partnerships. This can be via a distinct hashtag like #ad or a label, such as the "Includes paid promotion" ones that appear above at the top left corner of sponsored YouTube videos. 

Contests and giveaways are perfect for brands looking to increase their social media engagement rates. In these kinds of campaigns, brands provide influencers with free products or services that they can then gift to one or a few of their lucky followers.

In sponsored posts for giveaways, influencers will usually lay out what their followers must do to win, such as interacting with a particular branded post by leaving a comment or sharing it on their own accounts. These types of posts don't just promote your brand to the influencer's audience, they can also recruit that influencer's followers to promote your brand, too.

Tip: Learn how to do influencer gifting, understand influencer marketing pricing and rates, and download our influencer rate card.

Unlike the other campaign types on this list, social media takeovers let influencers post content directly to brand accounts. For the length of the campaign, usually a day to a week, influencers essentially become a brand's guest stars by lending their voice, image, and style to their social media accounts. 

Account takeovers offer a unique win-win scenario for both sides of the partnership. Brands get a cost-effective, but temporary, shake-up of their social media channels that they can then use to inform future campaigns and strategies. At the same time, influencers get the chance to speak to an entirely new, and sometimes larger, social media audience and score some new followers.

Speaking of takeovers - looking for more inspiration for your social content? Check out these innovative social media content ideas.

Brand ambassadorships take influencer marketing partnerships a step further than one-off posts with long-term campaigns. When companies tap influencers to be brand ambassadors they are essentially making that person a spokesperson for the brand, featuring them in ad content across all of the social media platforms they use. 

And while using brand ambassadors helps grow brand awareness, it also requires a higher level of commitment in a marketing partnership. Since the influencer you choose will be the face of your brand, you have to make absolutely sure that they are a good fit for representing your brand and reaching your target audience. 

Tip: Learn everything about brand ambassadors in this blog.

Adding affiliate campaigns to your influencer marketing strategy is a great way to generate e-commerce sales. Affiliate marketing content comes in various types and forms, such as case studies and landing pages. Influencers, however, rely mostly on social media posts for their affiliate campaigns. In these kinds of posts, social media influencers offer their followers a special discount code for a brand's products or services. The exclusive discount motivates consumers to make a purchase. In turn, influencers earn money for every conversion from their campaigns. The results of this kind of influencer marketing can be clearly measured by related sales. 

For these types of influencer content (popular across many channels but especially on YouTube and TikTok), brands send influencers free products to use and interact with. In unboxing videos, influencers open or "unbox" brand packages to capture their initial, real-time reactions to the products inside. For reviews, influencers take time to use the product or service and then share their experiences with their followers. As a result, unboxing and review influencer content can get more in-depth on the qualities of a product or service, making them perfect for long-form videos and blog posts. 

unbox my new @Vans from @Journeys with me ! #jyholiday22 #journeyspartner #vans #winterfashion 

Pre-release content is any kind of influencer marketing post that features products or services not yet available to the public. For these posts, brands give influencers early access to a product or service so they can build anticipation and hype for its release. 

Collaborations highlight an influencer's creativity and how well they mesh with your brand. These kinds of marketing partnerships can take many forms but often involve brands inviting an influencer to design or create content featuring their products or a special edition of the products themselves.

For example, many apparel brands have invited influencers to design limited-edition clothes and shoes.

Of all the marketing activations on this list, events are the only ones that offer consumers real-life engagement with influencers.

Usually reserved for big-name influencers, event activations can be anything from in-store appearances to hosting brand experiences at large events, like music festivals. Event activations require big investments of time and money, but with the right influencer, they can also have big returns.

Your marketing strategy and goals will always dictate what kind of influencer campaigns you use. But no matter what, your influencer marketing campaign's success always depends on partnering with the right influencer who can deliver the results you're looking for.

If you're here because you're looking for inspiration for your next influencer marketing activation, we've got you covered. Below are some of the best examples of different types of influencer marketing campaigns.

Gymshark, a fitness clothing e-commerce brand, is a leader when it comes to successful, long-term influencer partnerships. It has mastered the art of choosing brand ambassadors that its target audience loves — well-known trainers and athletes. The brand regularly leverages those strong partnerships for pre-release campaigns that not only draw in new potential customers, but also keep their current customers engaged and excited. 

For example, check out this Instagram Collab post featuring bodybuilder and Gymshark athlete David Laid. The fashion-forward photos — with a simple caption announcing the collection's release date and time — have gotten over 250k likes and counting. 

From actors to makeup artists to sustainable fashion enthusiasts, ice cream giant Häagen-Dazs partners with a wide range of influencers for their sponsored TikToks. What do they all have in common? Each one does an expert job of capturing the fun, family-friendly energy of the brand.

Tip: Are you looking for fashion influencers? Here's our list of the top global fashion influencers including sustainable fashionistas and the top South African fashion influencers.

In 2022, Häagen-Dazs brought the excitement of its digital content to life with an event activation featuring Leslie Grace, a singer-songwriter who has more than 233,000 TikTok followers. Along with appearing at a brand event hosted at a Brooklyn bodega, she posted footage of her time there in a TikTok that drew 20.8 million views.

had a BLAST with my @Häagen-Dazs's fam in Brooklyn bringing all the City Sweets goodness to the neighborhood at Rose & Reuben's Bodega! 🍨💕✨ #dazspartner #thatsdazs #citysweetmoments #luxuryiswhereyouare #brooklyn #icecream

Luxury watch and accessories brand Daniel Wellington stands out for how it collaborates with influencers for social content marketing. Instead of explicitly calling out partnerships in its social posts, it takes a subtler approach by presenting influencer content as integrated parts of its digital marketing aesthetic.

That was the case in the series of clever, collaborative posts (check one out below) that featured the creations of a cocktail nano-influencer on the brand's Instagram business account.

Daniel Wellington doesn't sell cocktails, but influencer Kelly Pettit's high-quality Reels reinforce the elegance of the brand while promoting its products through creative product placement. This and other Daniel Wellington influencer campaigns highlight fresh approaches to influencer marketing.

One of the most well-known brands in the world, Coca-Cola, launched its first TikTok campaign in 2021 with a focus on content creators of color.

Along with tapping singer Khalid to announce its #SharetheMagic campaign, the company also enlisted Jalaiah Harmon, creator of the famed "Renegade" TikTok dance, to create an original dance challenge.

Coca-Cola used the initial campaign posts to invite other content creators to share their own creative works featuring Khalid's song "Open," which it highlighted in later TikToks.

#SharetheMagic positioned Coca-Cola as a champion of influencer diversity and helped them scout content creators to partner with even after the campaign ended.

Check out @jalaiahharmon 's latest dance, and #ShareTheMagic with us! #ad

Dunkin' (formerly known as Dunkin' Donuts) is one of the largest coffee companies in the world, but it hit the big time with Gen Z when it began a partnership with TikTok mega-star Charli D'Amelio back in 2020. Since then, the brand has launched multiple drink collaborations with the celebrity teenager while enlisting other top TikTokers for both short- and long-term partnerships. And sometimes those partnerships can become campaigns of their own. 

In this video from 2020, Dunkin's influencer outreach was featured in a TikTok by content creator Zachariah. That partnership was still going strong in 2022 when Zachariah starred in the below TikTok announcing the return of Dunkin's pumpkin-flavored drinks. It racked up 16.8 million plays and more than 311,800 likes. 

Let's give them PUMPKIN to talk about🙌🎃 @Zachariah #pumpkin #pumpkinszn #fall

HelloFresh's meal kits are perfect products for demonstrative content like unboxing, review, and "cook with me" videos. Its YouTube channel has featured celebrities like Neil Patrick Harris and Antoni Porowski for quick instructional videos, but the brand also reaches niche audiences by working with a range of influencers for affiliate marketing campaigns.

Notably, HelloFresh does a great job of having influencers express themselves in their unique styles, as in the ASMR sponsored video below that drew 65,000 views in only three days. 

Use my code HELLOASMR22 to get 22 free meals plus free shipping! 💚✨ #ad #hellofreshpartner 

As the Young Adult division of Penguin Random House, Penguin Teen's audiences are especially social media-savvy. They count on TikTok for recommendations for everything from their peers, so it makes sense that the publishing company would look there to drum up buzz for new releases. 

Penguin Teen had major success with influencers in 2022 as it promoted the book All My Rage, a novel about a South Asian-American teenager. With a focus on South Asian content creators, it partnered with teen influencers from #booktok — the book lovers' corner of TikTok — and the platform's South Asian-American communities to reach readers who could identify with the main character. Together, these #penguinteenpartners got hundreds of thousands of views and inspired other TikTokers to create their own reviews of the book.

rest assured i’ll be sending my therapy bill to Sabaa 💓 #booktok #azantareads #bookrec #penguinteenpartner #allmyrage @penguin_teen @sabaatahirauthor

Influencer marketing is arguably one of the trendiest marketing channels. Credit cards, on the other hand, don’t have the same street cred. Enter CapitalOne, the financial organization that has partnered with major celebrities and influencers to promote the value of the CapitalOne Rewards system and the social impact of the brand. 

Influencer marketing collaborations have included Martha Stuart, chef Andrew Zimmern, actress Whitney Port, and actor Samuel L. Jackson. Collaborations not only highlight the brand’s cool clientele but also Capital One’s brand ethos of supporting those who use and those in need. 

To the millennials out there, Whitney Port needs no introduction. The reality star-turned-fashion designer has been a well-known figure since she appeared on The Hills in 2006. Since then, she has appeared on multiple reality shows, launched a fashion line, hosts a podcast, and amassed an impressive social media presence. 

With 1.5M Instagram followers Whitney Port is a desirable candidate for a partnership. But, why CapitalOne you may ask? Whitney’s followers are super targeted; 93% are female and 59% are between the ages of 25-34. 

CapitalOne is able to use Whitney to communicate with a focused audience, sending a specific message of giving and engaging on an authentic level. 

Online mattress companies have grown quickly in the last few years. Big Fig is one such brand, but its product is slightly different from the rest — the brand is known as “the mattress for the bigger figure.” 

Big Fig is a mattress company that provides plus-size individuals a mattress that is perfectly suited for larger frames. Big Fig also supports body-positivity and self-love. These values are integral to Big Fig’s marketing efforts. 

Thank you! We will be in touch shortly.

Examples of the best influencer marketing campaigns • Sponsored posts, event activations, brand ambassadors, and more!

11 Influencer Marketing Campaign Examples

11 Examples of the Best Influencer Marketing Campaigns

Social media management is no easy task without the right tools. That's why many social media managers and other marketers use platforms like Zoho Social to lighten the load of their digital marketing tasks. 

A popular social media management tool, Zoho Social has many features that help businesses move their social initiatives forward while keeping different team members on the same page. However, it's far from the only one available today. 

Social media marketing and management platforms are investments you need to be sure about to meet your business goals. We put together this overview of Zoho alternatives to help guide you as you consider your options.

The Best Zoho Social Alternative: Meltwater

Zoho Social is a social media management platform that businesses use to schedule, publish, monitor, and analyze their social media content. 

and integrations with Zoho CRM and Canva.

It is one of the many great social media management platforms on the market.

If you're looking for alternatives to Zoho Social, the top options to explore are:

Our social media management platform Engage is a category leader — designed to scale to organizations of any size — that supports publishing and scheduling content on Facebook, Instagram, LinkedIn, TikTok, X (formerly known as Twitter), and YouTube.

Along with the publishing feature (which includes an easy-to-use calendar and post review/approval tool), it offers in-depth analytics and reporting that lets users measure and communicate the ROI of their social activities.

Meltwater's Social Media Management Solution

Meltwater Engage and Zoho Social both help social media managers conquer the task of managing profiles and content on multiple social media channels. But though each one supports publishing on top social platforms like Facebook and YouTube, only Meltwater lets users publish on TikTok, the fastest-growing social channel for marketers, according to our Global State of Social report. 

Meltwater also helps agencies and data-driven marketing, PR, and comms professionals overcome another common challenge: knowing what social strategies and content are working for their business needs and which ones are not. With campaign tracking and analytics and marketing ROI tracking, our platform offers more tools for evaluating and improving your social media program.

Both Meltwater and Zoho help marketers cut down on the number of platforms they need to use to create posts with content management and collaboration features. But when it comes to uncovering new marketing opportunities, only Meltwater features an influencer discovery and relationship management tool. 

Meltwater offers best-in-class customer support and education resources, including knowledge banks, live and video trainings, phone support, and 24/7 access to a live rep. If you're looking for the leading Zoho Social alternative, our platform takes the top spot.

Meltwater is a leader in social media management solutions, but it's not the only Zoho Social alternative. Others are:

Hootsuite is a well-known platform that lets users manage, monitor, and analyze content on multiple popular social channels (including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok). On the software review site Capterra, many users praise its easy-to-use interface and post scheduling tool.

When it comes to costs, Zoho's pricing is lower than Hootsuite's. But Hootsuite offers more customer support resources, like access to a live representative 24/7 and in-person or live online training.

Generally, Zoho is a good option for small businesses to consider, while Hootsuite has many features that may appeal to enterprise businesses or others with broad, multi-channel social media marketing programs.

One catch is if your business is already using the Zoho CRM — in that case, Zoho Social is an easy choice due to its seamless integration, letting you transfer social leads directly to the CRM.

Tip: Check out our overview of the best alternatives to Hootsuite.

Another platform designed to make the lives of social media managers easier, SocialPilot's main features include a publisher and scheduler, analytics tool, content library, and team management tools. 

According to Capterra, SocialPilot is best suited for businesses with 1000+ team members, while Zoho is better for small- and mid-size businesses with up to 200.

With brand tracking, activity tracking, campaign scheduling, dashboards, and customizable reports, Zoho has a lot going for it in terms of usability and functionality.

It is likely the better option for businesses looking to ramp up their social marketing programs. Luckily, both offer free trials that let you make sure they meet your needs before committing to a plan. 

Designed with agencies in mind, Sendible offers collaboration tools and the ability to create an agency-branded social media management tool.

Its publisher and analytics reporting tool supports Facebook pages, Facebook groups, Google My Business listings, LinkedIn profiles, LinkedIn company profiles, X (Twitter) profiles, Instagram accounts, and YouTube accounts.

Sendible's basic tier starts at $29/month while Zoho's costs $10/month, but many agencies may find that Sendible is worth the extra cost for the collaboration features and higher user limits.

For those same reasons, freelancers and other teams of one may find that Zoho is more cost-effective and worth doing without Sendible's channel-specific reporting tool and intuitive calendar.

Keyhole is an all-in-one social media analytics tool that allows you to track your presence on multiple social platforms. In addition to these features, Keyhole offers social listening with sentiment analysis, unlimited publishing, automatic report generation, trend analysis, and even influencer management. With its free trial option, you can try out any of its plans without providing credit card information.

When it comes to Keyhole vs. Zoho Social, Zoho Social is more commonly preferred by large businesses, while Keyhole offers plans suitable for small, mid-size, and even fancy enterprises. Keyhole's packages are carefully planned to cater to the needs of individuals as well as big teams, ensuring that users can effectively coordinate and maximize the benefits of the tool.


Agorapulse is a social media management software that lets users publish content and measure ROI on seven channels (Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google My Business, and TikTok) and social listen on four (Facebook, Instagram, X (Twitter), and YouTube). It also offers a free version that allows users to schedule 10 posts a month and access a limited, integrated social inbox.

Both Agorapulse and Zoho Social are geared for small to large businesses, but Zoho has the added advantage of being great for freelancers.

It also has much more competitive pricing.

On the other hand, Agorapulse has more workflow management tools, like permissions and approval process controls.

With its campaign management and analytics tools, Agorapulse may be a better option for larger businesses that run many social media campaigns — especially simultaneous ones — each year.

Tip: Learn more about the best Agorapulse alternatives.﻿

A popular social media management software, Sprout Social earns high ratings on review sites for its real-time analytics and reporting features.

The full Sprout platform includes analytics, engagement, publishing, scheduling, social listening, and employee advocacy tools.

If you're looking for a variety of software integrations to make your social media management easier, Sprout offers more than Zoho (including ones with social networks like WhatsApp and Facebook Messenger and CRMs like HubSpot and Salesforce).

8 top alternatives to Zoho Social • How other social media management platforms, like Meltwater and Hootsuite, compare to Zoho Social

The Best Zoho Social Alternatives 2024

Check out more about Meltwater's Social Media Management Solution here: https://www.meltwater.com/en/suite/so...

Knowing the competitive landscape of your business is invaluable. The same is true for the social media management tools you use. Whether you're a current Tailwind user or have it on your list of possible solutions, knowing what options are available is the first step to finding the best platform for your needs. Read on to learn more about the top Tailwind alternatives and how they approach the demands of modern social media marketing. 

The Best Alternative to Tailwind: Meltwater

Tailwind is a social media management software that enables users to create, schedule, and publish content to their social media accounts. Currently, Tailwind supports three social media channels: Instagram, Pinterest, and Facebook. (However, Tailwind's mobile app only supports Instagram.) It also has a Google Analytics integration that lets users track ROI, UTMs, and social media metrics.

The following companies are Tailwind competitors:

Read on to learn more about their pros, cons, and key features.

Our all-in-one social media management and intelligence solutions are the top alternative to Tailwind. Our software enables users to not only create and publish social media content, but also to optimize them with real-time analytics features on a platform that integrates easily with our other marketing solutions. 

Tailwind supports three social networks, but Engage, our social media engagement platform, supports five:

It also integrates seamlessly with Explore, our social listening platform that monitors across numerous social networks (including popular Asian platforms like Weibo and WeChat), as well as forums, blogs, comment sections, news, and other data sources.

With these robust features, social media managers and businesses don't have to create their social media strategies from guesses. Our integrated social analytics and engagement features enable users to make data-driven marketing decisions.

Speaking of data, our platform dashboards feature visual analytics charts that show users critical metrics fast. Some Tailwind users complain that its dashboards show too much information that they don't need and that some of its reporting features are only available to users on certain tiers. Meltwater reporting is customizable, comprehensive, and accurate, making it easier to communicate results to multiple team members and stakeholders. 

Businesses looking to expand social media marketing efforts at any level are also well-served by our all-in-one solutions. From consumer insights to influencer marketing, we're poised to take advantage of whatever marketing possibilities evolve from social media next.

Finally, our customer service excellent. From thorough product training to ongoing, responsive customer support, we pride ourselves on staying step-in-step with our users.

Interested in learning more about our social solutions? Fill out the form below to get a free demo today.

Meltwater is the top Tailwind alternative, but here are how some other options match up.

Crowdfire is a Tailwind alternative that helps users create, publish, and analyze the performance of social media marketing content. It currently supports publishing content on multiple social media platforms, including X (Twitter), Instagram, Pinterest, LinkedIn, and TikTok.

Crowdfire and Tailwind are neck and neck when it comes to most features. But with more supported social profiles, Crowdfire comes out ahead for social media marketing and management.

eClincher is a social media management platform that helps users manage accounts across different social networks, including Facebook, Instagram, and X (Twitter). 

From sentiment analysis to customizable reports, eClincher has more analytical capabilities than Tailwind that strategic social media managers will find useful.

Hootsuite is one of the more well-known alternatives to Tailwind, featuring social media publishing, listening, and analytic features.

Did you know that there are also alternatives to Hootsuite?

Marketers focused almost exclusively on Instagram and Pinterest will appreciate Tailwind's many content suggestions and scheduler tools geared to those two platforms. On the other hand, Hootsuite supports social accounts on more networks, includes more cross-platform integrations, and offers more in-depth analytics. Because of those capabilities, Hootsuite is the more fitting Tailwind alternative for businesses with social profiles on more than a few platforms.

Loomly is a Tailwind alternative with publishing- and workflow-focused social media management tools. Its main features include a post scheduler and multiple content calendars integrated into one dashboard.

Tailwind is very user-friendly for Instagram and Pinterest, but outside of those social media networks, some businesses may find it lacking. Data-driven marketers appreciate Loomly's wide analytic capabilities, like paid campaign tracking and customizable reports.

Sendible is a social media management platform that helps marketers take control of multiple social accounts at once. It also features some collaborative tools for teams, like workflow approvals.

Sendible supports more social media platforms than Tailwind — including LinkedIn, X (Twitter), and YouTube. It also boasts more integrations, such as Slack and X (Twitter). And though Tailwind offers influencer tracking and an API, Sendible's mobile alerts and competitive analysis tools make it a competitive social media marketing software.

Sprout Social is a popular alternative to Tailwind that has some social listening and team collaboration features.

According to online reviews, users like that both platforms are easy to use. However, with capabilities that Tailwind is missing, like follower analysis, social reporting, and influencer identification, Sprout Social is a more comprehensive software.

Last on our list of alternatives to Tailwind is SocialPilot, a scheduler that connects with social media accounts on Instagram, Facebook, LinkedIn, and other social networks.

When it comes to managing and analyzing social media, Tailwind and SocialPilot have many of the same features. Their main differentiator is support. Reviewers on G2 praise SocialPilot's responsive customer support. Strong software support is a boon to any social media strategy, giving SocialPilot an edge over Tailwind. 

Tailwind is a social media scheduler that works for many, but not all. Learn more about what Meltwater, the top alternative to Tailwind, can do for you by scheduling a demo today. 

8 Alternatives to Tailwind • The Top Tailwind Alternative • Tailwind vs. Meltwater, Crowdfire, eClincher, Hootsuite, Loomly, Sendible, Sprout Social ...

Ann-Derrick Gaillot

The Top 13 Social Listening Tools for 2024

11 Examples of the Best Influencer Marketing Campaigns

The Best Zoho Social Alternatives 2024

The Best Tailwind Alternatives 2024

The Best Birdeye Alternatives 2024

The Best Cision Alternatives 2024

The Best Planoly Alternatives 2024

The Best Mention Alternatives 2024

What Is Trend Forecasting? Trend Prediction Guide

The Big Trendspotting Guide: Meaning, Examples, Tips

The Best Agorapulse Alternatives 2024

Trend Detection Definition & Algorithm Guide

2023 Back-to-School Trending Topics

The Online Buzz about Lanternflies

Barbie vs. Oppenheimer: Which Movie Is Making the Biggest Social Media Impact?

Global finance conversations in 2023 (so far)

Why LGBTQ+ Representation in Marketing is Important

5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far

What Brands Can Learn from a Year of “Green” Keyword Mentions

March Madness 2023: Top Conversation Topics and Trends

Which Brand ‘Won’ Football's Big Night?

What Topics Were Trending on Social Media in 2022?

Black Friday by the Numbers

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.

4 Rules of Engagement for Influencer Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

6 Points for Brands to Remember during Pride Month

Devopsicon 12, Meltwater's Beloved Unconference

Meltwater Celebrates G2 Best Software Awards Wins

Happy International Women’s Day, 2022!