Executive Director, CEMEA

Paal Larsen

Paal Larsen is the Executive Director of Meltwater’s CEMEA division (Central Europe, Middle East, United Kingdom, Ireland and Africa). He oversees operations, client acquisition and success, enterprise sales and marketing for 17 offices across the region. With Meltwater since October 2004, Paal rose quickly through the ranks to become Area Director of the UK. Since then, he has helped to launch the company into several new markets including Cape Town, Dubai, Edinburgh, Amsterdam and Sydney.


Paal lives in Bergen, Norway with his family. Bergen is also known as “the gateway to the Norwegian fjords”—not surprising that he’s a fan of fishing.


Paal has a passion for new rock and indie music, especially discovering new bands and going to live shows (Paal’s favorite live band is Wilco). Despite his love for hiking and snow skiing, Paal’s favorite vacation was a trip to Florida where he enjoyed soaking up the sun on those white sandy beaches.


Before Meltwater, Paal worked in the music industry traveling the U.S. with a management company that represented bands signed to major labels.


Paal has a business degree (Sivilokonom) from the Norwegian School of Economics and Business Administration (NHH). He also studied law at the University of Bergen.