Media Relations
Gain access to relevant target audiences and develop strong relationships with journalists and editors. Distribute content directly to journalists or over the wire—and analyze your impact.
Discover Relevant Journalists
Help to eliminate PR spam by uncovering relevant journalists based on the content in their recent work using our NLP search functionality. You can also find journalists via the more traditional way through beats, outlets, and geography, so you have all your bases covered to get your story out there.
Pitch Journalists and Manage Relationships
Craft targeted email pitches to introduce story ideas that resonate with journalists. Manage all your media relationships across your team with our CRM-style platform that logs all correspondence and provides deep insights into any journalist’s published content and online footprint.
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Distribute Wires
Create awareness around important announcements through newswire distributions. With distribution options to circuits on a regional, national and global scale, you can spread your message to as wide an audience as you wish, with the ability to measure the effectiveness of your release pickup.
Measure Earned Media Coverage
Add your media lists and outreach to a ‘Project’ and track your team’s success. Report on the earned media generated by your outreach efforts and measure progress against your own goals and objectives. Organize your team with our end-to-end campaign execution tool and never miss a deadline again.
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