The Meltwater Blog

Categories

Topics

An illustration of different gadgets

Marketing

The Top 5 TikTok Influencers in the Philippines

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Measuring tool.

How to Measure Share of Voice: PPC, SEO and Social Media

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

Desktop computer showing media intelligence dashboard

PR & Communications

5 Ways to Use Media Intelligence

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Image showing speech bubble surrounded by smaller speech bubbles in different colors. Blog post detailing what employees should never share on social media

PR & Communications

10 Things You Should Never Share on Social Media

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Large Facebook logo on blue background. Facebook management tips blog post

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2022 [Infographic]

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update

PR & Communications

B2B PR Essentials and Tips

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2022

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis

PR & Communications

Crisis Management Guide: How to Manage a PR Crisis in 5 Steps

A pink laptop on a bright pink backdrop

PR & Communications

How to Pitch Your Press Release to Journalists

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2022

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2022

A 3D cartoon version of a computer with an iPad and a phone hovering in front of the screen. The three devices display windows with duplicative content demonstrating how to repurpose content across devices.

Marketing

Repurposing Content: Definition, Software, Examples

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2022

A pile of lightbulbs against a yellow background in this image for a blog about Meltwater's Devopsicon unconference.

Company News

Devopsicon 12, Meltwater's Beloved Unconference

Image of a YouTube screen with video progress bar, on a light blue background. Quick tips for social videos blog post.

Marketing

5 Quick Tips for Social Video Content

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Planoly.

PR & Communications

The Best Planoly Alternatives 2022

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

Illustration of a checklist in front of a pink background

PR & Communications

Best Press Release Distribution Companies in Australia

This image for a blog about database normalization shows a screen displaying graphs and charts.

Data Science

An Introduction to Database Normalization

One man is holding a tablet, another one is working on his laptop, a woman is sitting above them inside a round infographic

Data Science

What Is Data Analytics? [Beginner’s Guide 2022]

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

An image of a white smartphone against a pink background surrounded by red message boxes.

PR & Communications

Social Media Comments Guide: How to Respond to Instagram Comments

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

A device screen floats against a blue background surrounded by speech bubbles and notification icons

PR & Communications

How to Conduct a Media Impact Analysis

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2022

The Twitter logo appears on a 3D blue tile in this image for a blog about Twitter stats for marketers and brands.

Marketing

34 Twitter Stats Marketers Need To Know in 2022

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

31 YouTube Statistics Marketers Need to Know in 2022

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

Marketing

The Guide To Marketing Automation

A woman and a man standing beside a telescope. The man is looking through the lens while the woman points in the direction he should be looking. The pair are looking for a new social listening and social media management platform to grow their brand.

Marketing

The Best Sprout Social Alternatives 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Data Science

The Ultimate Guide to Master Data Management

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2022

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2022

A rocket ship taking off from a laptop keyboard. This image is being used for a blog on how Business Intelligence can improve your corporate strategy.

Data Science

How Business Intelligence Can Fuel Your Efforts

Graphic of a credit card hovering near a smartphone with a receipt coming out of its screen

Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

Fake followers robot

Marketing

What You Need to Know About Fake Followers on Social Media

A blue and black retro television with a leaning antenna set against a coral pink background

Marketing

The Ultimate Brand Awareness Guide 2022

brand tone of voice

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

Photo of a printed report

PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

green hand pointing to a round mirror

Marketing

How to Find the Right Influencers to Partner with Your Brand

A layout of different design creation tools that a marketer may toggle between when creating a marketing infographic.

Marketing

How to Create an Infographic [for Non-Designers]

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

A picture of an influencer in a mobile phone and other influencers liking his content

Marketing

How to Use an Influencer Marketing Hub

Meltwater won seven awards from G2. Here two badges displaying the awards for Best Marketing Products and Best Software are featured in the center of the image with text above that reads, "2022 Best Software Awards".

Company News

Meltwater Celebrates G2 Best Software Awards Wins

The LinkedIn logo against a blue-grey background

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

Silhouettes of different women from a number of cultures and backgrounds. This image is being used for a blog on International Women's Day 2022 from Meltwater.

Company News

Happy International Women’s Day, 2022!

Cartoon image of clipboard with checklist and pencil against a pink background. Main image for blog post on creating a media database for maximum PR ROI

PR & Communications

Media Contacts & Database: How to Create A List Of Journalists

On a laptop display we see an envelope with a letter and a notification symbol, a man and a woman are looking at it.

Internal Communications – Key to a Successful Business & Happy Employees

An image of a phone with speech bubbles around it

PR & Communications

CEO Communications: Building & Maintaining Trust

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.

Data Science

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.

Data Science

AI in Marketing: Why AI-Powered Insights Are Important for Marketing in 2022

Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

Marketing

The Most Important Influencer Marketing Statistics for 2022

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

An illustrated image of an imaginary digital world where cartoon people are popping out of several screens. The people are interacting with icons representing some of the biggest marketing trends of 2022, like AR, VR and social media.

Marketing

Marketing Trends To Watch in 2022

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | February 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | January 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Black and white image of a man sitting at a desk with a laptop

Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

neon lightning bolt

PR & Communications

Online Reputation Repair: Everything You Need to Know

mobile phone.

Marketing

The Best Content Marketing Tools for 2022

A guy wearing a metaverse headpiece

Marketing

Metaverse - How will virtual spaces be used in the future?

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2022

Digital image of people standing together with 3 on a screen

Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2022

A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.

PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

A pie chart with a magnifying glass focused on a segment of the data. It's always important to analyze the trends and data around your industry, so in this blog, we dive into the top PR statistics for 2022.

PR & Communications

20 Most Important PR Statistics for 2022

Image of Netflix logo on black background

PR & Communications

5 Lessons From Netflix’s Public Affairs Strategy

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Slightly open pink envelope on light pink background. Header image for blog post: why you need an internal newsletter

PR & Communications

Why Your Organization Needs an Internal Company Newsletter

Group of lightbulbs with one yellow colored in the middle signifying a PR trend amongst the bunch.- TJ to update

PR & Communications

5 Massive PR Trends in 2022 Your Brand Should Be Dominating

Three colorful arrows cut out of paper pointed upwards. The arrows are meant to reflect the direction of a graph that you might find after creating a PR or marketing report.

Data Science

The Big Reporting Guide: Why It's Important And Which Types Exist

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2022