Twitter turns 11 years old today. It’s gone through some incredible periods of growth, followed by a leveling off. Despite some claims that it’s “dying,” however, it remains one of the top social media sites in the world. According to Statista, Twitter had 319 million active users at the end of 2016. If these are numbers for a failing company, most businesses would welcome this type of failure.
Even more significant than raw numbers is the incredible amount of press that Twitter gets. During the recent presidential campaign, Donald Trump made some of his most newsworthy remarks via Twitter. Similarly, hardly a week goes by when you don’t hear about a famous celebrity, athlete or other public features achieving notoriety from a tweet. All of this has relevance for marketers. Twitter is still a large and highly influential platform for reaching almost any type of audience. Here are some tips to keep in mind for succeeding with Twitter in 2017 and beyond.
Make Use of Twitter Analytics
One of the best things about Twitter is that it’s possible to find out a great deal about your followers and people you might want to follow and other users in general. You can learn a great deal from Twitter Analytics. You might also use additional social media tools for greater insights. Wherever you get your data, let’s look at some of the key metrics to track.
Of course, the real purpose of analytics isn’t just to collect data but to put it to good use. The best way to do this is to get ideas for content. It’s obvious that high engagement for a tweet means that this is a good topic to cover. In addition to Twitter, however, you can use this data for your wider content strategy. A popular tweet might also be a good idea for a blog post, video or even an e-book.
Live streaming video has suddenly gotten extremely popular, with Facebook, YouTube and others coming out with platforms for live broadcasts. If you have a large Twitter following, however, there are advantages to using Periscope, which was acquired by Twitter in 2015. Twitter now lets you broadcast live with its own app, powered by Periscope. Moving seamlessly between tweeting and live streaming is a powerful tool for businesses that want to increase engagement with followers. Here are just a few ways to use live broadcasts for your business:
Use Twitter for Social Listening
Twitter is a powerful tool to track how your customers and prospects feel about many issues. There are certain things that are especially good to monitor for the health of your business.
These are some of the best ways to get the most out of Twitter. As with any marketing strategy, it’s essential to put in consistent effort at connecting with your audience. The number one tip in this regard is to simply tweet regularly on topics that your followers care about. Beyond this, making use of strong analytics, social listening and engagement tools such as Periscope help you make an even stronger impact.