One of the most frequently asked questions about social media marketing is: What is the best time to post on Facebook?
When we Google this question, we find that there are slews of experts and insiders offering definitive answers when it comes to scheduling social media posts. Some say weekdays are the best time to post on Facebook, others say weekends. One narrows down optimal posting time to Wednesdays at 1 p.m., another swears by Thursdays and Fridays at 4. Whose advice should you follow?
Luckily, you no longer have to take anyone’s word for it. Facebook now provides easy-to-use analytics tools so each of us can track the behavior of our page’s visitors and determine the best time to post content on Facebook based on our specific audience. After all, there are a lot of people on Facebook and they don’t all follow the same schedule. The best time to post on Facebook depends on who you are trying to reach and how you are trying to engage them.
You may need to go through a few rounds of trial and error in your marketing strategy for Facebook before you feel like you’re synching up with your audience and getting maximum value from your posts. Here are some things to try:
Experiment #1: For one week, post Facebook content only on your top two or three most visited days. Compare engagement on those days with the engagement you’re used to getting. Does it help to post content only on these high-audience days? If not, try again. Post a day before high-audience days, as Facebook posts tend to peak anywhere between a few hours to a day later. Again, compare results and take note.
The next step is to test out the best times of day for posting. If you click on your “best” days, you’ll see a dark blue line indicating peak audience times for that specific day.
Experiment #2: Test publishing your content during those peak times. Then test again by posting a few hours before the peak. Compare results.
Please note that these times are unique to your fan base and will probably fluctuate. They may even change from month to month—so check back often, test, and keep optimizing.
Now that you’ve got the hang of using Facebook Insights, it’s important to remember that while timing is important, it isn’t everything. What time you publish your posts won’t matter all that much if your target audience simply isn’t interested in what you have to say.
Doug Karr of Marketing Tech Blog explains that the best time to upload your content on Facebook is “when you have time and have something of value to share.” Facebook Insights comes in handy once again in helping us determine what content our audience responds to most.
Below “When Your Fans Are Online,” under the heading “All Posts Published,” you’ll find posts from the past three months listed in chronological order. You can click on the inverted arrow to the very right above the chart to view your posts by various engagement performance criteria. If you want them ranked by engagement, just click on the engagement column header to sort.