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Social Listening

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more. Learn how to use social listening to make sense of all of that data.

Social Listening Guide

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The Knicks and Spurs online conversation changed dramatically after a historic Knicks win

Social Listening

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

A 29-point comeback and a game-winning tip-in led to one of the most dramatic NBA Finals games ever played. Here's how Game 4 reshaped the online conversation. See the NBA Finals Prediction Dashboard

Samantha Scott

Jun 11, 2026 • 7 min read

results from the FIFA world cup

Social Listening

FIFA World Cup 2026 Predictions: Key Matches, Teams & Trends

Before the first whistle blows, the world's biggest football stories are already taking shape. Explore the matches, teams, and narratives driving World Cup 2026 conversation worldwide. See the FIFA World Cup Prediction Dashboard

Samantha Scott

Jun 10, 2026 • 9 min read

An image showing how engagement signals have changed pre and post Game 3 of the NBA finals

Social Listening

NBA Finals Game 3: How Sports Fans Engaged Online

Game 3's series-high mentions volume highlights how narrative shifts create the biggest engagement opportunities for brands during live events. See the NBA Finals Prediction Dashboard

Jenny Force

Jun 9, 2026 • 7 min read

Graphic highlighting social engagement around NBA Finals Game 2. A large purple “807,000” appears at the center of the image, representing the total number of engagement actions generated by online conversations about the game. The number sits over a faint basketball court illustration, with a basketball positioned to the right. Meltwater branding appears in the top-left corner. The headline reads: “807,000 Total engagement actions for the NBA Finals Game 2.”

Social Listening

NBA Finals Game 2: The Data Points That Defined the Conversation

See how a 340% engagement spike, Instagram's dominance, and the Knicks' 2-0 lead shaped the conversation around the NBA Finals Game 2. See the NBA Finals Prediction Dashboard

Jenny Force

Jun 8, 2026 • 5 min read

Graphic highlighting that 10% of Hannover Messe 2026 conversation came from one country, with a large orange '10%' displayed above the headline on a light gray background.

Social Listening

How China Dominated Hannover Messe 2026 Conversations

A snapshot of global conversations around Chinese innovation at the manufacturing industry’s biggest tradeshow.

Samantha Tanizar

Jun 8, 2026 • 12 min read

Meltwater graphic highlighting the volume of FIFA World Cup conversation from January 1 to June 1, 2026. Large text in the center states “2.4 million,” representing the total number of FIFA World Cup mentions across traditional, digital, and social media sources during the period.

Social Listening

Who Won World Cup Marketing Before Kickoff?

Learn how to turn global cultural moments into marketing opportunities. See Meltwater in Action

Ann-Derrick Gaillot and Anna Amarotti

Jun 5, 2026 • 17 min read

An image of several large pink transparent three dimensional tiles standing upright on a reflective pale pink surface

Social Listening

Best Social Media Analytics Tools & Software 2026

Samantha Scott

Jun 4, 2026 • 13 min read

A glowing delicate web of purple strands in an amorphous shape floating across a dark purple background. In the center is a glowing purple Grok logo

Social Listening

Grok Brand Monitoring: A Step-by-Step Guide to Tracking Brand Mentions

Learn how to track your brand in Grok. Methods, metrics, and tools to measure and improve AI visibility.

Chris Hanson

May 28, 2026 • 10 min read

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Social Listening

Why 2026 Is the Year of “Maxxing”

Explore how internet slang spreads and what brands can learn from online trends.

Ann-Derrick Gaillot and Anna Amarotti

May 27, 2026 • 10 min read

A shiny gold 3D YouTube logo on a bright orange background.

Social Listening

Top 10 YouTube Monitoring and Analytics Tools

The strongest monitoring platforms reveal trends early enough for teams to respond and course correct.

Chris Hanson

May 19, 2026 • 14 min read

An image with a large floating pinkish purple glowing tile in the center, with other tiles around the corners. Main image for a blog post about the best X (Twitter) monitoring tools

Social Listening

Best Twitter Monitoring Tools for Tracking Brand Mentions

X monitoring tools have become strategically important for maintaining competitive advantage. See the best platforms.

Chris Hanson

May 19, 2026 • 13 min read

An image showing two light teal hashtag symbols on a gradient background of blue purple and pink. Hashtag tracking tools blog post main image

Social Listening

10 Most Effective Hashtag Tracking Tools

Browse the tools you need to read hashtag signals and how to use hastags effectively. Ebook: Social Listening Guide

Chris Hanson

May 19, 2026 • 17 min read