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Social Listening

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more. Learn how to use social listening to make sense of all of that data.

Social Listening Guide

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Social Listening

The social intelligence stack: Turning social data into better decisions by ListenFirst

Connect the signals. Improve the decision.

Chase Varga

Oct 7, 2026 • 14 min read

Graphic showing an approximate 2:1 ratio beside a line chart, illustrating that consumer posts about smart glasses outnumbered brand posts in Meltwater’s July–September 2026 analysis sample.

Social Listening

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.

Anna Amarotti and Ann-Derrick Gaillot

Oct 5, 2026 • 9 min read

A bright blue and green glowy image showing a trend line and search icon

Social Listening

Trend Detection Methods & Algorithms Guide

Learn how trend detection works, from visual and statistical methods to AI-powered algorithms that surface emerging trends in real time.

Ann-Derrick Gaillot

Oct 5, 2026 • 11 min read

A bright blue image showing a row of social media logos in transparent square tiles. In the middle of the row is a slightly larger tile showing a person symbol with a tie to represent a CEO

Social Listening

The Data of Influence: Social Listening Analysis of Top CEOs 2026

Discover the top CEOs on social media, and learn how to build influence, drive trust, and shape brand reputation. Explore Meltwater social listening

Anna Amarotti and Samantha Scott

Sep 24, 2026 • 17 min read

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Social Listening

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

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Social Listening

What Is Social Media Monitoring And How Does It Work?

Learn what social media monitoring is, why it matters, and how to turn signals into action with Meltwater.

Chris Hanson

Sep 11, 2026 • 16 min read

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Social Listening

10 Top Social Media Campaigns of 2026

Get inspired by 10 of the top social media campaigns of 2026, plus how to track your own with social listening.

Ellen Kirkpatrick

Sep 11, 2026 • 15 min read

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read

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Social Listening

The Best Talkwalker Alternatives for Social Listening

Compare the best Talkwalker alternatives for social listening.

Chris Hanson

Aug 31, 2026 • 10 min read

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Social Listening

Best Brandwatch Alternatives for AI Visibility (2026)

Listening to your customers on social networks helps you figure out their needs. You can also find out what they’re not getting from your competitors. Explore Meltwater Social Listening

Chris Hanson

Aug 28, 2026 • 15 min read

Social Listening

10 Best Brand Tracking Software & Tools

TJ Kiely

Aug 25, 2026 • 43 min read

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Social Listening

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read