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Social Listening

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more. Learn how to use social listening to make sense of all of that data.

Social Listening Guide

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FIFA World Cup Quarter Final Predictions

Social Listening

FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit

The Round of 16 is complete, all three host nations are out, and the quarter-finals are being shaped by Norway’s Brazil upset, England’s Azteca classic, Messi’s comeback and Ronaldo’s farewell.

Lance Concannon

Jul 9, 2026 • 15 min read

Stat card showing '1.16M engagements' in bold teal text, with the caption 'Hisense leads Chinese World Cup sponsors in early tournament engagement' below in black bold text, on a light grey background.

Social Listening

Chinese Sponsors at FIFA 2026: The First Two Weeks

How Hisense, Lenovo, and Mengniu approached the world's biggest sporting stage, and what the data shows

Samantha Tanizar

Jul 8, 2026 • 14 min read

FIFA World Cup 2026 blog post

Social Listening

FIFA World Cup 2026 Round of 32 Analysis: Upsets, Records & Knockout Heat

The group stage is over, the knockouts are here, and the World Cup conversation is being driven by Paraguay’s shock win, Kane’s record night, Mexico’s breakthrough, and Argentina’s rise. Follow the action on the real-time dashboard

Lance Concannon

Jul 2, 2026 • 15 min read

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Social Listening

How Can Social Media Listening Increase Customer Advocacy?

Learn how social media listening helps brands increase customer advocacy through real-time engagement, sentiment analysis, and personalized interactions.

Samantha Scott

Jun 30, 2026 • 22 min read

The Converseon logo alongside some marketing analytics charts.

Social Listening

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Why the future of media intelligence requires moving beyond sentiment.

Doug Balut, SVP Global Alliances and Partnerships, Meltwater

Jun 30, 2026 • 12 min read

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Social Listening

Earned Media Monitoring: Complete Guide for PR Teams (2026)

See how earned media monitoring gives PR teams real-time insight, reputation protection, and the metrics to prove communications value.

Chris Hanson

Jun 29, 2026 • 11 min read

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Social Listening

Social Media Metrics and KPIs: What to Measure in 2026

Discover the social media KPIs that matter most for brand awareness, engagement, social listening, lead generation, and proving social media ROI.

Samantha Scott

Jun 29, 2026 • 15 min read

Social Listening

FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever

Mexico, Brazil, South Africa and the host nations are driving the next wave of World Cup conversation as the knockout race takes shape. Follow the action: Real time dashboard

Lance Concannon

Jun 26, 2026 • 15 min read

An image with large purple text in the center saying plus sixty percent, followed by a subtitle that says BookTok conversation growth in under six months

Social Listening

The Future of BookTok: What 1.7 Billion Engagements Reveal

From 1.3 million BookTok mentions and 1.7 billion engagements Meltwater analysis uncovers where reader attention is growing, which genres dominate, and what's coming next.

Anna Amarotti and Samantha Scott

Jun 25, 2026 • 14 min read

Glowing yellow tiles with various social listening and social media icons like a magnifying glass, bar graph, and speech bubble, in a line across a glowing yellow futuristic landscape. The first tile shows the TikTok logo. Blog post image for TikTok monitoring tools

Social Listening

10 Best TikTok Monitoring Tools for 2026

List of the 10 best TikTok monitoring tools for data-driven brands in 2026

Samantha Scott

Jun 22, 2026 • 18 min read

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Social Listening

8 Best LinkedIn Monitoring Tools for 2026

8 top LinkedIn monitoring tools for 2026. Compare features to track performance and brand activity on LinkedIn.

Samantha Scott

Jun 22, 2026 • 16 min read

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Social Listening

The 8 Best Facebook Monitoring Tools 2026

Chris Hanson

Jun 22, 2026 • 16 min read