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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Doing business beyond borders comes with a range of unique complexities, particularly in learning about the cultural nuances of different markets. For companies interested in attracting Asian audiences, following their local media provides a great starting point. Asian news channels, websites, blogs, and social media can provide insights into current events, economic trends, and other news coverage that can help you tailor your approach.

While it’s widely known that some countries (like China, Russia, and North Korea) keep their media under lock and key from foreign eyes, that’s not the case with all Asian countries. There are many more markets to explore via Asian news media, many of which can also give you inklings into countries that are harder to monitor.

Check out this Asian news channel list and start adapting your PR expansion strategy:

One of the country's free-to-air television channels, TV5 is headquartered in Mandaluyong and covers sports, news, movies, entertainment, children’s programming, and digital content. Its programs can also be found internationally, including Guam, the Middle East, Canada, Europe, and the United States.

Reading Tip: Philippine Media Today: History, Definition, Types & Roles

TV9 is one of the free-to-air television channels based in Malaysia that caters primarily to the Malay demographic.

This network broadcasts a variety of content, including news coverage, home shopping, and more. It has recently become the second-most viewed station in Malaysia, coming in right behind TV3.

Al Jazeera is a global media news organization headquartered in the Arab region.

It covers breaking news from around the world, along with stories on economies, climate change, opinion pieces, sports, science, and technology. The network has grown substantially since its launch in 2006 and now features more than 10 channels and divisions, including a dedicated news outlet for Asia.

Reading Tip: How To Use a Media Database in the Middle East

Based in Washington DC, Radio Free Asia is a non-profit organization that broadcasts news to Asian communities.

Its mission is to provide transparent, uncensored information and timely news coverage in Asian countries where truth, accuracy, and timeliness might otherwise be out of reach. This Asia news channel broadcasts via radio as well as publishes news stories online.

Based in India, The Asian Age serves as India’s first global newspaper.

Essential markets include Delhi, Kolkata, and Mumbai, as well as an international print edition in London. The newspaper is available as digital content via its website and includes global news stories, business, opinion, sports, technology, and entertainment. A dedicated section for India highlights breaking news and stories about key leaders, politicians, celebrities, and other people.

Reading Tip: Media Monitoring Companies in India

Zee TV is a leading Asia news channel in India broadcasting a wide range of content.

Its programming includes dramas, family shows, reality TV, news, and movies available in multiple languages. The network has built a reputation for innovation in pop culture and entertainment.

Currently, the TV channel broadcasts to more than 700 million viewers in more than 160 countries.

ABS CBN is a news station based in the Philippines that also caters to a global audience.

It is the largest of its kind in the country and includes a combination of text, audio, photo, and video content. Offering everything from the weather to business to entertainment, the station serves a wide variety of consumer segments.

One of the oldest Asia Pacific news media outlets, Straits Times is a newspaper spanning a 170-year history.

Based in Singapore, this leading organization is one of the most trusted in the Asian media industry.

Reporters cover local, regional, and international news across multiple categories, including business, politics, economics, sports, and lifestyle. Having fully embraced digital transformation, the paper is available via its website as well as a smartphone app. It also connects with readers on social media (Instagram, TikTok, YouTube, Telegram, Facebook, and Twitter, among others).

Headquartered in Hong Kong, Asia Sentinel publishes independent news regarding politics, culture, and more.

It remains committed to being free of pressures from governments and major media organizations, ensuring a high level of transparency without censorship. Multiple countries, including China, Taiwan, Korea, and India, dot the publication’s headlines. It’s also won a number of awards for investigative reporting and publishes stories from journalists as well as professionals in finance, science, the arts, and diplomacy.

Based in Jakarta, Indonesia, ASEAN (Association of Southeast Asian Nations) combines important political, social, and economic insights spanning 10 Asian countries into a single resource.

Its members include Thailand, Myanmar, Singapore, Malaysia, Vietnam, Cambodia,  Brunei Darussalam, Indonesia, the Philippines, and Lao PDR. Stories published here aim to promote development, social progress, peace, collaboration across borders, and ways to improve the lives of others.

A key source for marketers, public relations professionals, and digital media specialists, Campaign Asia is a leading voice on media trends.

Think of it as the Who’s Who in Asian media. Readers can filter stories by Asia Pacific, Japan, China, or India to dive deeper into local trends. It acknowledges up-and-coming professionals in the media industry, provides agency report cards, highlights noteworthy projects, and promotes a number of awards and accolades.

One of the most recognizable media outlets from Hong Kong, the South China Morning Post covers news in Hong Kong, China, and the rest of the Asia Pacific region. Founded in 1903, it is now owned by the Alibaba Group, the same company that built the eCommerce giant Alibaba to rival Amazon. Among all of the paid newspapers in Hong Kong, South China Morning Post has received the highest credibility rating (according to a 2016 report).

Circulation spans about 100,000 papers on a daily basis and approximately 31 million monthly readers around the world.

Based in Pakistan, News n Blogs covers tech, travel, sports, health, and digital media, among other topics.

It collects articles and news from blogs around the world to provide insight into trends and noteworthy developments.

Catering to the Indian and Thai markets, Indo Thai News is one of the most comprehensive new sources of its kind.

It covers all types of news related to politics, business, sports, entertainment, and lifestyle, all of which are written by experienced journalists committed to accuracy and unbiased reporting. It’s also one of the top sources for breaking news for analysts and consumers to stay up to date on important events.

World Is One News (WION) is a world news channel combing all corners of the Asia Pacific market, Europe, Australia, New Zealand, Africa, and the Americas.

It also covers less media-heavy regions, such as Nepal and Afghanistan, to give readers and viewers insights that are harder to come by. Topics of interest include money, politics, show business, sports, and science, as well as sections dedicated to video and photo journalism.

This Singapore-based media publisher focuses on all things digital media in Asia.

It’s among the best resources to discover trends and the way Asians consume media and marketing. It offers the latest coverage of marketing outlets, social media platforms, emerging tools and technologies, and communication strategies to help marketers better reach their target audiences.

Breaking Asia is a news magazine covering top news stories and trends in pop culture, food, business, government, and lifestyles.

It’s earned attention for its top-notch storytelling and variety of topics, including insights into Asian influencer marketing and current events. The website offers multiple opportunities for engagement, including cross-posting content on YouTube, Instagram, and Facebook.

In addition to this Asian news channel list, don’t neglect the growing power and influence of Chinese social media. Chinese Apps like Tencent QQ, WeChat, Douban, Little Red Book, and Zhihu give you direct insight into Chinese consumerism and influencer marketing. See how brands from around the world are connecting with Asian customers and getting noticed in this flourishing market.

Chinese social media channels can also be great resources to learn about local events, lifestyles, and politics from unbiased lips. Whether you’re interested in learning about the rise and fall of Jacinda Ardern or want to know if Chinese Millennials watch MTV or grew up with Nickelodeon, the content users post on social media can be very telling.

The 18 Top Asian News Channels & Websites to Follow

Wondering how the 2023 March Madness hype played out online? As the college basketball tournament gains more fans each year, the digital conversations surrounding it hold a lot of insights for sports industry brands. We used our social listening solution to look at what NCAA Division I basketball tournament topics got everyone’s keyboards clattering. 

Tip: Read our social listening analysis of the 2024 tournament.

March Madness is the annual championship basketball tournament for teams in the top competitive tier of the National Collegiate Athletic Association (NCAA), the main governing body of college sports in the United States, as well as some schools in Canada. 

Happening primarily during (you guessed it) March, the games draw millions of television viewers every year. This year’s women’s Final Four was ESPN’s most-watched ever, drawing 4.5 million viewers per game and rocketing to 9.9 million viewers for the final. On the men’s side, about 9.4 million people watched each of the semi-final games. (Final numbers for the men’s final were not yet released as of this writing.)

Here’s some of what our social and media intelligence analysis found about the online conversation about March Madness this year. 

From when the women’s and men’s tournaments began in mid-March through the finals on April 3 and 4, there were nearly 4 million mentions of March Madness-related keywords, phrases, and hashtags. About 170,000 of those came from Texas (where the finals took place), which racked up more mentions during the tournament than any other state. It was followed by California — home to the second-place men’s team, San Diego State — and Florida — which had two teams in the men’s Final Four, Florida Atlantic University and the University of Miami.

Interestingly, Ontario had the 23rd-most March Madness mentions, ahead of Alabama and New Jersey, which both had teams that advanced to the men’s Sweet 16 round. This may be because, according to the CBC, more Canadian athletes competed in March Madness this year than ever before. Laeticia Amihere, who hails from Mississauga, Ontario, even made it to the Final Four with the South Carolina Gamecocks. 

Learn more about the rise of satellite fan bases in our 2023 Industry Snapshot: Sports.

Following the trend of television viewership, there were more online mentions of the men’s tournament than the women’s. However, as the series advanced into its final games, there were three days on which the conversation about the women’s tournament surpassed the men’s, including during the women’s final game on April 2. 

Interestingly, though the conversation of the women’s tournament was smaller, it included more mentions of the words “assists” and “rebounds”. This could suggest that people are more likely to talk about specific plays and teamwork in women’s college games, while conversations about men’s college games are more likely to mention shots and points.

Though the men’s tournament generated more mentions than the women’s, Iowa Hawkeyes point guard Caitlin Clark was mentioned 93,000 times during March Madness, more than any other player, man or woman. On the day of and after the women’s final game, conversations about Angel Reese, point guard on the LSU Tigers winning team, began to catch up with 31,000 mentions compared to 36,000 of Caitlin Clark, whose team came in second. 

When it comes to schools, the home of the champion men’s team came out on top. There were 180,000 mentions of UConn (University of Connecticut) and another 35,000 of Huskies, the school’s mascot and team name. 

Learn more about the top athletic entities in our sports industry report.

Often the top sponsor of March Madness teams, Nike and its brand Jordan sponsored 40 men’s teams and 44 women’s teams this year, according to the Sports Business Journal. That spread paid off in the highly-watched final games, with both women’s teams and the champion UConn men’s team sporting the famous swoosh on their jerseys. Meanwhile, UConn’s opponents, the San Diego State men’s team, displayed the arguably just as famous Jumpman logo. By comparison, Under Armour sponsored nine women’s teams and 11 men’s teams, while Adidas sponsored 17 men’s teams and 15 women’s teams. 

With so much visual representation on the court, it’s safe to say that Nike was the brand that won March Madness. Our logo detection comparison analysis shows just how large that win was. Throughout the tournament, Nike’s logo was featured more than those of the other sponsors in images across news, blogs, and Reddit. 

Without a doubt, March Madness 2023 shows just how much attention and interest college sports draw in North America. With Meltwater's social intelligence solutions,  marketers and brands are better able to get in on the conversation.

Interested in learning more about rising sports industry trends across the world? Download our 2023 Industry Snapshot: Sports to get the latest data and insights.

March Madness 2023: Top Conversation Topics and Trends

Most people in the West are unlikely to have heard of the Chinese website, Bilibili, but with around 300 million monthly active users, it’s a serious player in its home market.

While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent), Bilibili is now becoming increasingly popular, as short-form video sees rapid growth and is now the most consumed type of video in China recent months.

Source: Statista - Average number of monthly users of Bilibili Inc

Bilibili is a video sharing platform which, as well as the basic functions of viewing and uploading videos, allows users to post different types of live comments over the videos, creating a kind of enriched real-time chat-room layer on top of the viewing experience.

The site hosts video on a wide range of popular entertainment and culture topics, and also provides a platform for streamers to live-stream content to their audiences.

It’s hugely popular with the Gen Z demographic, and as well as the primary Chinese language site it offers an international version available in English, Indonesian, Thai and Vietnamese.

While it’s free to use, Bilibili offers a premium tier which provides additional features such as access to higher resolution videos.

If your business operates in Asian markets, and particularly in China, Bilibili can be a powerful source of insight and intelligence for your marketing campaigns.

Better understand and engage Chinese Gen Z

What differentiates this platform from others is that there are a lot of engaged people, in particular young and dynamic China’s Gen Z.

For brands who want to deep dive Gen Z’s preferences and habits, and engage them, Bilibili is a great place to identify emerging youth culture trends.

Measuring the impact of marketing campaign

Brands can use the platform to upload and promote their video content, once they are certified.

Adding Bilibili to their marketing toolbox, they are able to track the performance of their campaigns using metrics such as the number of comments, engagement action score, impressions, and estimated reach.

As a platform favored by Gen Z in China, Bilibili is a great channel for businesses to identify new brand ambassadors from that cohort, and to start working with new Key Opinion Leaders who could also prove to be powerful influencers for that target audience.

Simply fill out the form below to get a free consultation and demo.

What is Bilibili and Why Should You Care?

For most of us, life revolves around a few major tech companies. It’s nearly impossible to spend a week without Google these days, and many social networks are the same story.

In fact, chances are you found this article through Google, Facebook, or LinkedIn. Unless you’re reading this from South Korea.

Because unlike most countries in the world, where Google, Apple, Facebook and Amazon reign supreme, Koreans have developed their own digital economy giants.

So what are the main social media platforms? And do Koreans really prefer them over their western counterparts? This article explores these questions in details.

But first, let’s learn a little more about South Korea’s technical infrastructure.

Top social media platforms in South Korea

Are local social platforms or western platforms winning in South Korea?

Korean social media: a story of demographics

Korean social media: a battle of East vs. West?

To understand Korean social media usage, let’s begin with the technological landscape. The Internet has reached more than 95% of the country, the highest rate for any Asian country outside the Middle East.

As the home of electronics giants Samsung and LG, it shouldn’t surprise us to learn that the country is number one in the world for smartphone ownership. And as long as smartphone users have a web connection, they’re probably on social media.

Good news on that front, too. South Korea also has one of the highest rates of LTE coverage in the world. 4G networks are available essentially anywhere in the country. Whether you’re on the subway, in the middle of the countryside, or on board a high-speed train, it’s always possible to connect to social media.

Most South Koreans already use 4G, and have done for years. But the country’s top three service providers rolled out 5G access in April 2019, and speeds are up to 100x faster than 4G.

In fact, South Korea regularly ranks first globally in terms of internet connection speed overall (not just 5G): 

Coupled together, these are ideal conditions for social media users.

Tip: You find more interesting digital marketing and social media statistics in our Global Digital Trends Report 2023.

As a country with such good Internet infrastructure, we’d expect to see social media use at incredibly high levels. Which is exactly the case.

As of January 2019, South Korea had the third highest rate of active social media users in the world. (Interestingly, the top six countries are all in Asia).

85% of South Koreans use social media, far ahead of the United States (70%), the United Kingdom and Canada (both 67%).

But as we’re about to examine, the Korean social media landscape is a little more complicated than westerners might expect. All your favorite social networks are present in the country, and many are thriving.

But South Korea has its own set of platforms that have proven equally or more popular over the last two decades.

A crowded field: domestic social networks alongside American giants

As we’ve already teased, South Korea is home to several social networks that many readers won’t recognize.

Some look similar, of course, and many features were developed as a way to stay ahead of interlopers. Here are the big names in Korean social media:

The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in the market. According to StatCounter, Daum is the 3rd biggest search engine in South Korea with a market share of approximately 6.5% (behind Google and Naver, with market share rates of approximately 66% and 25%, respectively). 

KakaoTalk, on the other hand, is a WhatsApp-style messaging service, which is actively used by 97% of all smartphone users in Korea and serves more than 43 million monthly active users. 

KakaoStory, with its plethora of services, is the equivalent of Facebook. Launched in 2012 by Kakao Corp, it was the most popular network among Koreans. Its popularity is particularly impressive given the prominence of similar tools like WhatsApp and WeChat.

Like the Chinese WeChat, Kakao has since engaged in a diversification strategy, for example offering online banking and taxi services. Kakao users are also able to send each other gifts.

For instance, a Kakao user can easily buy his friend a pizza by sending a bar code to his account, which then can be redeemed online or in store.

KakaoTalk continues to be hugely popular in South Korea, despite the intrusions of other powerful social networks. But as we’ll explore shortly, this may not last.

Naver is basically the Google of South Korea. Of course, South Korea has Google as well, but Naver operates in much the same way. 

The company has a range of different search engines (Blog Search, News Search), Knowledge In (similar to Yahoo Answers), as well as popular products Naver Cafe, LINE, and BAND.

BAND is a communication app for teams and groups. In the US, it’s marketed as more of a business tool - similar to Slack:

But it really became popular in South Korea through the gaming community. When users played online in teams, they needed an easy way to talk to one another. BAND made this easy.

It’s even officially used by the Republic of Korea Army.

It’s to Cyworld that Koreans owe their enthusiasm for social networks. Cyworld created the first major social network back in 1999, well before Facebook or Twitter, and it rapidly became a hit.

One unique feature is that it allows its users to organise, manage and prioritise their relationships according to a hierarchy consisting of three different ‘ranks’, thus matching the structure of Korean society.

For a long time, the company resisted the inexorable rise of Facebook. But eventually Cyworld recently experienced a sharp decline in use:

Number of Cyworld vs Facebook users. Source: The Realtime Report

By 2012, Facebook had overtaken Cyworld for user numbers.

The other networks, however, are still going strong. And as of very recently, they were holding off the outside invaders.

It wasn’t long ago that the Korean social landscape was dominated by domestic companies. But just as it has done in most of the world, Facebook has climbed to the top spot.

Over 60% of South Koreans now use Facebook, 24% use Facebook Messenger, and 39% use Instagram (another Facebook product).

Note: YouTube actually has usage rates even higher than Facebook’s, but this is not what most people think of when they picture a “social network.”

The statistics on social media usage can be confusing

Social Listening

The 18 Top Asian News Channels & Websites to Follow

March Madness 2023: Top Conversation Topics and Trends

What is Bilibili and Why Should You Care?

Explained: The Unique Case of Korean Social Media

The 10 Most Followed TikTok Accounts

UAE Social Media Statistics [Updated 2023]

Which Brand ‘Won’ Football's Big Night?

What Topics Were Trending on Social Media in 2022?

Mental Health Monitoring in Hong Kong: How CSRP saves lives by listening

Current Instagram Trends to Watch

List of the Most Trending Hashtags in Australia

34 Twitter Stats Marketers Need To Know

Social Listening

The 18 Top Asian News Channels & Websites to Follow

March Madness 2023: Top Conversation Topics and Trends

What is Bilibili and Why Should You Care?

Explained: The Unique Case of Korean Social Media

The 10 Most Followed TikTok Accounts

UAE Social Media Statistics [Updated 2023]

Which Brand ‘Won’ Football's Big Night?

What Topics Were Trending on Social Media in 2022?

Mental Health Monitoring in Hong Kong: How CSRP saves lives by listening

Current Instagram Trends to Watch

List of the Most Trending Hashtags in Australia

34 Twitter Stats Marketers Need To Know

Interested in learning how Meltwater can help you? Fill out the form to learn more.