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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions.

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Harnessing the many moving parts of branding is no simple feat. That’s why you should enter the world of branding podcasts, where each episode is like a mini crash course in the art of branding. These audio gems are equal parts informing and entertaining, giving you an enjoyable experience as you take your brand to new heights.

Whether you’re a seasoned branding expert or a new marketer eager to dive in and start making an impact, podcasts are a great way to unlock your brand’s true potential. You’ll learn the secrets of the world’s most successful brands, discover new brands that are trending hot, and hear case studies about what works and what doesn’t in today’s market. 

Add these branding podcasts to your professional development routine and start building a powerful brand you can be proud of:

Branding agency master Pia Silva hosts the No BS Agency Podcast. Her agency model is designed to help branding experts work smarter, not harder, by simplifying their approach. She traded the traditional retainer model for one-day branding intensives and now teaches her followers how to do the same. Her no-frills truth bombs keep listeners engaged and make learning fun.

Pia features multiple subject matter experts on her podcast to share how they’ve conquered branding challenges and how they’re applying a no-BS approach in their own agencies. Service providers can learn how to run leaner without sacrificing quality or results — and ultimately do less work for bigger profits.

Hosted by Jacob Cass and Matt Davies, the JUST Branding podcast goes beyond surface-level discussions — it dives deep into strategies and techniques that shape successful brands. The hosts focus on real-world branding experiences from renowned industry professionals. You’ll hear in-depth conversations with brand strategists and designers who share their personal journeys, lessons, and invaluable advice for marketers.

The hosts also don’t shy away from controversy. Through thought-provoking discussions and the occasional disagreement, they share new angles on familiar subjects. Past topics include storytelling, brand naming, brand identity, design, and neuroscience, leaving marketers with plenty of food for thought.

Tip: Learn more about developing the ultimate brand strategy framework.

Host Brianne Fleming talks about marketing with a pop culture twist on the Making the Brand podcast. Pop culture, including music, TV, and social media, can have a tremendous effect on branding. That’s why you’ll hear your fill about Barbie, Taylor Swift, American Idol, and other fandoms that can teach you a thing or two about good branding.

Using fun, easy pop culture references makes this podcast relatable to marketers of all ages, no matter how long you’ve been in the profession. Brianne breaks it down into simple, easy-to-digest insights that brands of all sizes can apply to their own strategies. And with nearly 100 episodes to date and more on the way, there’s plenty of content to fawn over.

Hosted by Philip VanDusen, Brand Design Masters Podcast takes things back to the basics and shows marketers the exact construction blueprints other brands are using to build and grow powerful brands.

VanDusen brings together some of the most brilliant minds in the industry to share their insights and experiences. Each episode delves deep into the world of brand design, exploring topics such as storytelling, visual identity, and consumer psychology.

Each episode explores topics like storytelling, visual identity, and consumer psychology. He puts into perspective how successful brands achieve their goals. Marketers can unlock new ways of thinking about branding and create memorable experiences for customers.

Tip: Take a look at the best customer experience examples to inspire you.

Where To Listen To Brand Design Masters Podcast

A logo isn’t everything in branding, but it is something. Your logo is one of the first things customers see, and it’s one common way they come to associate your brand with your products, services, and personality. That’s why The Logo Geek Podcast is one of the best branding podcasts out there — because visual imagery can help or harm your brand.

Hear from host Ian Paget as he discusses the ins and outs of successful graphic design. He speaks with designers and entrepreneurs from around the world about how they approach logo design and bring a brand to life. Freelancers and professional designers benefit from the podcast, too, with conversations focusing on how to get clients, how much to charge, and how to sell design services.

Tip: Learn more about product branding and co-branding.

This weekly branding podcast hosted by Stef Hamerlinck discusses all things brand strategy. Most episodes feature industry experts and brand representatives who dish on their experiences, tips, and problem-solving approaches. Each episode offers fresh perspectives on the ever-evolving landscape of branding.

With more than 140+ episodes to date, marketers have a treasure trove of insights at their disposal.

Previous topics have included AI in branding, brand health, and brand tracking, the creator mindset, and the power of humor in branding, among many others.

Designed for creative entrepreneurs, The Brand Strategy Podcast focuses on elevating brands in practical and intentional ways. Hosted by Bonnie Bakhtiari of B is for Bonnie Design, she speaks about her real-world experience in building thousands of successful brands. With nearly 300 episodes to date and new ones launching every two weeks, marketers can learn tried-and-true strategies to level up their brands.

Previous topics include how to write copy that converts, personalized marketing, content marketing, and how to use AI tools like ChatGPT in branding. This podcast blends classic advice with emerging methodologies along with real-life examples of her suggestions in action.

Further reading on AI: A Practical Guide to ChatGPT for Marketing and PR, How to use ChatGPT for PR Agencies, ChatGPT Social Media Marketing Life Hacks, The Best Tech Podcasts, 9 Powerful ChatGPT Prompts for Marketing, How Meltwater Uses AI, How to Use Chatbots to Improve Your Sales, Meltwater AI Writing Assistant for Social Media Managers, Meltwater's AI-Powered PR Assistant, Why Are Your Brand Mentions Spiking? AI Can Explain, Will ChatGPT Take My Marketing Job?

Where To Listen To The Brand Strategy Podcast

A relatively newer podcast compared to other branding podcasts, Brand Banter Podcast is the collaboration between two friends who met in high school and now share their experiences and passion for advertising and branding.

They feature conversations with industry professionals on everyday branding trends, how to execute on brand campaigns, and how to reverse engineer what other brands are doing.

Where To Listen To The Brand Banter Podcast

Hosted by Bill Gullan, President of Finch Brands, The Real-World Branding Podcast lives up to its name. Bi-weekly episodes feature a branding practitioner who is pulling the strings behind their branding efforts. You won’t find theoretical advice here, just real-world applications in a variety of common and niche industries.

Finch Brands has worked with an impressive portfolio of clients, including Nutrisystem, Conair, Fathead, Splenda, and Samsung. They provide consultancy services for brands that have become household names, and Gullan combines this level of expertise with conversations with other experts to help listeners succeed.

Tip: These are the best tech podcasts and the best finance podcasts you should be listening to.

Where To Listen To The Real-World Branding Podcast

From brand building to brand strategy, The Unified Brand leaves no detail untouched. One of the fundamental rules of branding is consistency, which lends to a brand’s strength and longevity. Host Chris Outlaw helps listeners find their hidden superpowers and use those powers better than their competitors.

Experts from leading companies, agencies, and niche businesses alike share their thoughts about brand identities, positioning, differentiation, and more, all with the goal of helping you walk away with a plan.

Tip: Learn how to gain a sustainable competitive advantage.

Where To Listen To The Unified Brand Podcast

Focused on equal parts personal branding and content marketing, the Brands on Brands podcast helps solopreneurs build credibility and authority in their respective spaces. It’s designed for content creators, consultants, coaches, and other creatives to help them leverage similar branding techniques and strategies to those used by larger companies, but with a personalized look and feel that behemoths simply can’t duplicate.

Past topics have covered everything from building social proof and publishing content to optimizing your web presence for search engines. Host Brandon Birkmeyer invites multiple experts to join the conversation and share their experiences, tips, and strategies that you can put to work right away.

The 11 Best Branding Podcasts to Listen to in 2025

What’s your go-to container for your favorite beverage? Mug, bottle, insulated tumbler with a straw? Whatever it is, grab some water and settle in — today, we are taking a closer look at the phenomenon of the viral Stanley tumbler. 

Marketers have a lot to learn from the success of this once-overlooked drink vessel. We used the Meltwater Media Intelligence Suite to get the numbers on the cup everyone is talking about.

Not to be confused with the hockey championship trophy of the same name, Stanley cups are stainless steel tumblers sold by the Stanley drinkware company. Formally known as the Quenchers, they first went on the market in 2016 but didn’t become big sellers until 2020, when they became a hit on social media. Two years later, they saw a 275% year-over-year increase in sales. Today, Stanley tumblers may very well be the most popular cup in the world — at least when it comes to online conversation. 

Sales of reusable bottles have been on the rise for years, giving birth to other retail hits like the Nalgene bottle, the Hydro Flask, and the S’well bottle. 

The Stanley Quencher stands apart for being huge (it comes in 14-, 20-, 30-, 40-, and 64-ounce versions), highly insulated, extremely durable, having a handle and straw, and coming in a wide range of standard and limited-edition colorways. Together, those qualities make the cup an accessory to keep at hand all day.

The Stanley Quencher first became a trendy bestseller in 2022. That year, The Wall Street Journal, which deemed it “the new office status symbol,” reported that the company’s waitlist for the bottle was 150,000 customers long. 

That success came after Stanely radically changed its marketing strategy. After seeing one shopping blog’s success in selling the cup to its female audience, the company pivoted from marketing the cup primarily to outdoors enthusiasts and workmen to targeting millennial and Gen-Z women. From there, sales took off, and the cup became part status symbol, part collector’s item. 

Stanley then introduced a revamped version of the cup, the Quencher H2.0, in late 2022, paving the way for new levels of virality in 2023.

What does the Stanley cup online conversation look like?

We used our social listening and analytics solution to analyze the Stanley tumbler conversation from January 15, 2023, through January 15, 2024. Over those 12 months, mentions of the cup were almost 900% higher than those in the previous period.

As our analysis shows, online conversations about the cup spiked on November 17, 2023, at more than 20,600 mentions. This was largely thanks to an internet user who posted a video of her Stanley Quencher that survived a car fire. In the video, she revealed that the cup still had ice in it, a testament to its superior insulation.

Stanley responded in what was perhaps the best retail PR move of 2023 — offering to buy the woman a new car. The story spread across social media and was picked up by traditional media outlets in the United States and abroad. 

As a result, “fire” became one of the top keywords in the overall conversation.

Mentions of the cup spiked again on December 28, 2023; that day, the top keyword in the Stanley conversation was “Crocs”.

This was due to a viral tweet that highlighted that the current Stanley CEO, who took the tumbler from the verge of discontinuation to retail success, previously worked at the footwear company.

Most recently, the conversation spiked on January 5, 2024, when Forbes, The Washington Post, and The New York Times all published articles about the Stanley phenomenon on the heels of the company’s viral collaboration with Starbucks. 

The special-edition “Galentine’s Collection” of tumblers launched in Target stores on January 4, prompting fans to camp outside of the retail locations — and even tussle with each other — for a chance to buy the $49.95 cups. As a result, mentions of Starbucks in the Stanley tumblers conversation increased by more than 800% compared to the previous two weeks. 

Stanley cups have a large and enthusiastic following, but our analysis shows that the sentiment of the overall conversation is mixed.

One of the most engaged positive mentions came from this viral Reddit post showing a girl crying and hugging her father after receiving one of the tumblers as a gift.

Meanwhile, one of the most-engaged negative mentions also came from Reddit via a post from someone who doesn’t understand what the hype is all about.

As our AI-powered content clusters tool identified, Stanley cup-related incidents of school bullying, as well as injuries related to the Target launch, have also contributed to negative sentiment about the product and the craze surrounding it. 

What can marketers learn from the Stanley cup craze?

First and foremost, the rise of the Stanley cup shows that brands see success when they follow the lead of their audiences. Had the company continued to pursue the outdoors segment instead of millennial and Gen-Z women, we wouldn’t be talking about it today.

Next, the success of Stanley cups shows just how crucial social media is to attracting attention and building an aesthetic around a product. Partnering with influencers and celebrities who highlighted the cup as a lifestyle product rather than a strictly utilitarian one was key to its success. For example, our analysis shows that mentions of #ad in the Stanley cups conversation from January 15, 2023, through January 15, 2024, were 4,480% higher than those during the previous 12 months. (That random car fire helped, too!)

The brand’s partnership with country star Lainey Wilson has proved particularly successful, with a recent collaborative Instagram post racking up more than 131,000 likes.

If you’re looking for a Stanley cup-like boost to your bottom line, start by using social and media intelligence to see where your audiences are and how they are connecting with your brand. See how the Meltwater Suite can take the guesswork out of your marketing by scheduling a demo today.

The Stanley Cup Craze — a Social Listening Analysis

Computer programming pioneer Grace Hopper once said: 

One accurate measurement is worth a thousand expert opinions.

Who wouldn't want a thousand expert opinions? With so much energy going into the smooth running of your daily operation, thoughtful and accurate insight and reflection often feel like a nice-to-have rather than a pressing need. 

But, if you can't measure your media coverage performance how can you grow or repair any holes in your strategy?

Analysing Media Coverage: We’ve Come A Long Way

What Should be Included in Your Media Coverage Report?

Just as an accurate measurement helps you to grow and progress, the industry is constantly working to grow the selection and efficiency of the measurements of media coverage available to you.

Traditionally, Advertising Value Equivalency (AVE) was used to measure the amount of space a piece of content occupied, compared with the cost of an equivalent paid advertisement which was a common way to analyse media coverage.

While this may have been the best way to demonstrate value in the past, it doesn't have the same efficacy today. This is partly due to the differences between PR and advertising today, as Claire O'Sullivan, Director of Client Services at Metrica, points out: "Advertising agencies do not report their success or failure in terms of PR equivalence".

AVE also fails to account for the tone of media coverage, who has seen the coverage, or the digital impact of that coverage in the world of social media. Traditional advertising is also no longer the focus for many brands, who instead focus on influencer marketing, paid social advertising, or web-based pay-per-click style ads.

Despite this, a UK study showed that 35% of agencies still use it. For many, AVE is useful as the only form of measurement that attributes a monetary value for content. However, due to the restrictions mentioned above, this must be used in conjunction with newer, more digital-focused methods of measurement to give a fuller picture.

Meltwater has got you covered. The age of digital media has brought with it advanced media monitoring tools to help bridge the gap and more effectively measure and analyse your media coverage, campaign successes, gaps, and ROI.

Learn more about media monitoring in our extensive social listening guide.

Need to create a media monitoring analysis report? This guide will support you.

Your job is to put together a media coverage report? Then you should cover the following topics:

Media Coverage Item #1: Monitoring Website Traffic

As the saying goes, “Simplicity is the ultimate sophistication.” This holds true when deciding to measure the amount of traffic you generate for your site, especially in the context of your media coverage.

The Meltwater platform uses a Google Analytics plugin to give you more detailed information on your users and their behaviour. Find which news articles converted to the most traffic, or which social post resulted in more visits, demonstrating your ROI and contribution to getting your brand out there. Interested in getting a free tour of our platform? Simply fill out the form at the bottom of this blog and we will be in touch.

Reach looks at an article’s (or any other type of content) potential viewership by looking at monthly unique visitors to the publisher. Publishers of physical content, such as monthly magazines, know exactly how large their audience reach is, based on subscription information.

Some online media has subscription content behind a paywall, and the reach can be analysed in a similar way to print. However, the majority of published articles or press releases are usually free. By tracking the reach of your content, you get to know the various traffic sources of each campaign.

You can also determine the referral sites, that is, how your audience ended up on your website. Additionally, mobile use is increasing, making it more important than ever to analyse which devices users are accessing content from, in order to tailor your campaign and strategy.

Tip: Take a look at the most popular US magazines, the largest US newspapers, and the state of print media in South Africa.

Measuring your share of voice helps you to understand how much of the conversation around a certain topic your brand commands. You can also calculate the value of your audience’s brand perception and see where you stand against your competitors.

These conversations can be tracked in real-time using media monitoring tools, as well as using our retrospective data. By comparing your metrics over time, you can determine which areas need more attention. Another plus? This data gives you a competitive edge over industry rivals.

Media Coverage Item #4: Tracking Brand and Industry Mentions

Monitoring your brand’s mentions is an integral part of your organisation’s social listening strategy. Users are constantly conversing on the subjects of your brand, competitors, and topics related to your industry.

Monitoring is necessary because one small tweet can make or break your reputation. You can keep up to date with the conversation and follow key stakeholders, product names, and industry news.

Tip: Learn more about brand reputation measurement.

Media Coverage Item #5: Sentiment Analysis

Sentiment analysis or opinion mining helps to discover the sentiment of social media posts and editorial news media, that is, whether the commentary is positive, negative, or neutral. Tracking this information helps inform you of the tone of the article or post, with regards to the brand or topic under analysis.

Get to understand your industry through tracking the media coverage of your brand. Once you have this information you can do something about it before it becomes a potential crisis. Ultimately, you can use it to redesign your business strategy by playing to your strengths and addressing your weaknesses in the eyes of consumers.

Media Coverage Item #6: Audience Insights

Engagement is a necessary metric to track because it helps to analyse how your audience relates to your content and how much of their attention you've managed to capture. Understand if your audience stays engaged or, even better, responds to what you’ve put out there.

Social media platforms each have their own metrics, including likes, views, and votes. Start by figuring out what insights you want to discover about your audience and have a goal in mind before considering different types of impressions.

Tip: Read about 'The Importance of Social Media Metrics - Definitions and Calculations'

Media coverage is one of your greatest weapons in terms of winning the credibility battle and gaining additional reach for your wins. But it also opens your brand to potential negative coverage. Media monitoring allows you to be on the pulse. 

Pitching the right content to the right publications is also integral for a successful media strategy. By targeting the most relevant journalists, you can pitch ideas that are creative, insightful, or thought-provoking and reap the rewards of a targeted approach (rather than throwing spaghetti at the wall and hoping some of it sticks).

In order to identify wins and spot bad press, you'll need a media monitoring tool that picks up on where you're mentioned. 

One Meltwater customer story of maximised media coverage involves HASSELL, an international design leader. Before approaching Meltwater, they needed to track and collect media coverage as they struggled to effectively monitor media metrics and were strategising in the dark.

They managed to streamline workflows and measure the impact of PR activity in their organisation. They gained insights that could be easily shared with stakeholders, while saving valuable time.

If you would also like to maximise your media coverage or find effective ways of measuring it, then contact Meltwater to access our arsenal of media monitoring tools by filling out the form below. You can also view our free, on-demand webinar on maximising media coverage for a more in-depth analysis of how to go about it. 

How To Measure & Analyse Media Coverage

Every successful Instagram marketing strategy starts with a goal. To help you determine whether you reached that goal (or passed it with flying colors), you’ll need to check your metrics. That’s where Instagram analytics comes in handy.

Like other social media platforms, the photo-sharing site Instagram offers built-in social analytics to help you track your progress. Instagram metrics are specific to the platform and can tell you everything from follower growth to hashtag engagement to post performance and more.

In this ultimate guide, we’re sharing the basics of Instagram insights, what to look for, and how to use your metrics report data to your advantage. Let’s dive in!

What Are Instagram Metrics You Can See Via Instagram Analytics?

What Can You Learn from Instagram Analytics?

What Are The Best Instagram Analytics Tools?

Instagram analytics (sometimes called Instagram insights or Instagram metrics) represent data collected from your Instagram account activity and performance. These metrics help you better understand your audience, see how your content is performing, and improve your Instagram marketing.

In short, using Instagram analytics for business is a must!

You can access Instagram analytics via Instagram’s built-in features. You can also use a platform or tool like Meltwater's Social Media Analytics Features within our Social Listening Tool to support and add context to your findings.

Instagram provides a range of marketing metrics and information to support your strategy. 

Instagram’s native analytics tool can be accessed within the Instagram app – no separate tool or download is required.

Some examples of Instagram data you can view here include:

Tip: Learn more about Instagram impressions and reach.

Many of the key metrics mentioned above can be broken down by individual posts, such as the number of likes, comments, and shares on your top posts. Likewise, you can break down some of these important metrics even further by features, such as Instagram Stories or Instagram Reels.

Some of this data can be very basic, such as follower count, likes, shares, or comments. It gives you a snapshot of a moment in time but doesn't reveal much about your strategy as a whole.

And some of the data can provide deeper insights and add context to your basic metrics. For example, is your audience growing over time? Has engagement on your posts increased, decreased, or remained about the same over a six-month period?

Social Listening

The 11 Best Branding Podcasts to Listen to in 2025

The Stanley Cup Craze — a Social Listening Analysis

How To Measure & Analyse Media Coverage

The Ultimate Instagram Analytics & Insights Guide

Facebook Monitoring: How to Get The Best Facebook Page Analytics

The Best Birdeye Alternatives 2025

Understanding Sentiment Analysis: A Complete Guide

The Best eCommerce Podcasts to Listen to in 2025

The Top Emojis of 2023

What Is Trend Forecasting? Trend Prediction Guide

The 13 Best Marketing Podcasts You Need to Be Listening To in 2025

The 20 Best Finance Podcasts 2025

Social Listening

The 11 Best Branding Podcasts to Listen to in 2025

The Stanley Cup Craze — a Social Listening Analysis

How To Measure & Analyse Media Coverage

The Ultimate Instagram Analytics & Insights Guide

Facebook Monitoring: How to Get The Best Facebook Page Analytics

The Best Birdeye Alternatives 2025

Understanding Sentiment Analysis: A Complete Guide

The Best eCommerce Podcasts to Listen to in 2025

The Top Emojis of 2023

What Is Trend Forecasting? Trend Prediction Guide

The 13 Best Marketing Podcasts You Need to Be Listening To in 2025

The 20 Best Finance Podcasts 2025

Interested in learning how Meltwater can help you? Fill out the form to learn more.