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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Having a marketing strategy is essential for business. For many, working with a marketing firm helps them expand their time, resources, and knowledge to drive better, faster results.

However, hiring a marketing agency isn’t a decision to make lightly. This firm will be representing your brand and ensuring the right message lands in front of the right people at the right time. It’s a tall order, one that can be quite costly if you fail to choose wisely.

Use these tips to learn how to hire an advertising agency that will not only deliver results but also keep your brand image intact:

How To Hire a Marketing Agency in 7 Steps

Meltwater: The Best Alternative to Hiring a Marketing Firm

Brands and businesses can’t survive without marketing. While many companies have internal marketing teams that know the brand inside and out, working with a third-party marketing firm can serve as an extension of your business.

Working with a marketing agency gives you:

More time and resources to grow your marketing

Fresh perspectives and outside-the-box thinking

Scalability without hiring additional employees

That said, marketing companies can vary in terms of the services they offer, the type of clients they work with, and the results they deliver. The above benefits aren’t guaranteed, so you’ll need to do your due diligence to make a great hiring decision.

When choosing a marketing firm, consider several factors to ensure they align with your business goals and needs:

Expertise and Experience: Look for agencies with experience in your industry or with similar projects. Check their portfolio and case studies to gauge their expertise.

Services Offered: Ensure they provide the services you need—whether it's digital marketing, SEO, content creation, social media management, etc.

Track Record and Reputation: Check client reviews, testimonials, and references. A good reputation and positive feedback are indicators of reliability.

Creativity and Innovation: Assess their creativity in campaigns or strategies. A fresh perspective and innovative ideas can set an agency apart.

Communication and Transparency: Clear communication and transparency are vital. Ensure they keep you informed and involved in the process.

Metrics and Reporting: A good agency should provide measurable results. Inquire about the metrics they use and how they report progress.

Adaptability and Flexibility: The marketing landscape changes rapidly. Look for agencies that are adaptable, flexible, and willing to adjust strategies when needed.

Cost and Budget: Discuss pricing structures and ensure they fit within your budget. However, don't compromise quality for a lower price.

Technology and Tools: Check the tools and technologies they use. Are they up-to-date with the latest marketing tools and trends?

Team and Culture Fit: A good fit between your company's culture and the agency's can make collaboration smoother and more effective.

Take your time to research and ask questions during the selection process. Meetings or consultations can help you gauge the agency's approach and determine if they're the right fit for your business.

Follow these seven steps when you're looking to hire a marketing firm:

1. Understand the pros and cons of hiring a marketing agency

2. Define what your marketing firm should accomplish

3. Learn the agency’s scope of services

4. Review the marketing agency’s previous work and clients

5. Meet the team you’ll be working with

6. Ask about their creation and delivery processes

Marketing companies can bring immense value to your brand. But before you dive in head first, it’s worthwhile to compare the expected benefits to the potential downsides of partnering with a third-party marketing agency.

On the plus side, when you hire a marketing agency, your business can benefit in the following ways:

Expertise and specialization. Marketing agencies typically specialize in a specific area (e.g., digital marketing companies, print marketing) or industry (e.g., dental marketing companies, SaaS marketing companies), giving you access to specialized knowledge of how to market your product or service.

Cost-effectiveness. Outsourcing can sometimes be more cost-effective since you’re paying for fractional services vs. shouldering the entire cost yourself.

Time savings. Purpose-built marketing firms can handle tasks more efficiently, freeing up time for your internal team to work on other objectives.

Turnkey access to talent. Rather than spend hours on hiring and training, you can skip straight to marketing activities with a ready-made team.

Flexibility and adaptability. Marketing agencies carefully track trends in the market and consumer preferences, allowing them to adapt your strategy at a moment’s notice.

There are some not-so-pretty parts of hiring a marketing agency, too. Possible downsides include:

Communication challenges. Not having all of your marketing happen under one roof can cause lapses in communication, misunderstandings, slow turnarounds, and misaligned expectations.

Less control. Outsourcing to an agency means giving up some control over how your brand is presented, making it difficult to balance their professional suggestions with your own ideas.

Dependency. Relying on a marketing agency can make it more difficult to bring certain tasks in-house in the future.

Quality issues. There’s always the potential for quality to not meet your expectations, leading to reworks and delays in launching campaigns.

A lack of transparency. With marketing work happening outside of your organization, you won’t always know who’s working on your brand or the steps they’re taking to produce your results, which might make it harder to replicate your successes if you stop working with that agency.

Rigid contracts. If you’re in a stiff contract and your marketing firm fails to meet your expectations, you might be stuck with them, which can erode your budget and leave you without the results you expected.

Deciding to hire a marketing agency is no quick and easy decision. Exploring all possible sides of the decision in relation to your business will help you make the right choice.

Let’s say you go to a computer store and tell the salesperson you want a new computer. They wouldn’t just place a computer in your hands and guide you to the checkout, right?

That’s because when you buy a computer, you have certain requirements — brand, size, price, processing speed, and memory, to name a few criteria.

The same applies when choosing a marketing firm. You wouldn’t choose just any marketing agency — you want a partner that will help you achieve specific goals and outcomes.

To do this, you’ll first need to define what results your marketing should produce. Simply saying “increasing sales” isn’t specific enough — it’s kind of like saying, “I need a computer.” Your marketing firm needs to know your specific goals and objectives, such as increasing website traffic, growing your email list, or redesigning your website, for example.

When you meet with potential marketing partners, make sure you have a clear vision of what a successful relationship will look like. Allowing creative freedom can be a good thing, but ultimately you want to know your partner aligns with your needs and will produce the results you expect.

Marketing is a massive ecosystem of activities, and not all agencies offer the same services. For example, some agencies may specialize in PPC ad campaigns, while others focus more on social media marketing. There are also generalized marketing firms that offer a variety of services.

Some marketing activities, such as video marketing, SEO, and PPC, are better provided by a dedicated expert. Each of these areas requires in-depth knowledge, and you’ll benefit from their specialized expertise.

If a marketing firm doesn’t offer a service you need, they may be able to refer you to other partners. 

Keep in mind that piecing out your marketing needs to various specialized agencies can get complex, not to mention costly. The more partners you work with, the more moving parts you have to manage, and this can take away from any time or cost savings you gain from outsourcing.

One of the most fundamental steps of learning how to hire an ad agency is to see their past work. The way a small business markets itself won’t be the same as a regional brand or a global enterprise. Your shortlist of marketing agencies should have experience in working with businesses of your size and industry.

Your agency should be able to provide a portfolio of past projects or a list of client references. Likewise, this information might also be available on the agency’s website for you to review at your leisure.

Compare their creative styles to your own brand. Look up those campaigns online to see how well others responded to them. Check out the agency on LinkedIn, Google, or popular review websites to see what others have said about working with them. 

Whether you want to hire marketing for a small business or a large organization, these very basic steps can give you insight into a marketing firm before you work with them.

Marketing agencies may look good on paper, but your connection with them might be very different when you meet them in person (or via Zoom). Working with a marketing firm isn’t like working with employees, you’ll still need to be able to communicate and collaborate effectively.

Learn who you’ll be interfacing with on a regular basis and who will be working on your projects. Learn how they handle client privacy and how they protect proprietary business information. Many agencies require their employees to sign NDAs, but you might consider furnishing your own NDA that meets your specific requirements.

Personalities can clash, which may lead to creative differences in the future. Pay attention to how you feel about the agency when interviewing them — it could save you some hassle.

Checking the box on marketing activities isn’t the only thing that determines your agency’s success. The ways in which those activities are implemented can make or break your marketing, which is why you should also consider how an agency delivers the end result.

Complex back-and-forths, clunky systems, and long approval processes can lead to bottlenecks, which will delay your launch. Ideally, the agency will work with your existing tool stacks, such as project management boards, communication apps, or file-sharing systems, to enable seamless delivery. This way, you have visibility into what they’re doing and can easily find their deliverables when you need them.

If the agency is implementing marketing activities on your behalf, you’ll need to consider an approval process that lets you have the final say before anything goes live. This helps you establish checks and balances so you can see what’s being produced on your behalf before your customers do. 

You should also inquire about any data or reports the agency can provide. Ask how frequently they report on their activities, how they track results, and how they will measure the impact of their efforts so you can track your marketing ROI. 

One of the most essential parts of learning how to hire a marketing company is knowing what you’re paying for. 

Working with a new marketing firm can take time before you start seeing results. They need time to get to know your brand and audience, and many firms will require a minimum contract period that gives them time to tweak and refine their efforts. 

However, long contracts could mean being stuck with an agency that isn’t living up to your expectations. You might have to pay for services that don’t meet your goals, which takes away resources that could be put to better use.

Not all agencies will guarantee their services, so make sure you understand their contract and payment requirements before entering into an arrangement with no escape.

Knowing how to hire a marketing agency can help you save time and money and ensure you get the best outcomes for your investment. However, hiring an agency isn’t your only option to ramp up your marketing efforts.

The Meltwater suite includes a social media monitoring tool, consumer insights, and more and it gives you turnkey access to a full range of marketing automation. Beef up your operations with the data you need to make critical marketing decisions quickly, ensuring you know who your audience is, where they spend time, and what they’re engaging with so you can meet them where they are.

Consider keeping your marketing efforts in-house by using Meltwater's agency solution instead of hiring a marketing agency. Simply fill out the form below and talk to one of our experts!

How To Hire A Marketing Firm: 7 Tips

Every generation has its moment in the sun when the fashion, music, and slang that define it are at the cutting edge of popular culture. On the flip side, every generation transitions from youth to adulthood, and the latest cultural trends no longer start and end with them. For millennials, the generation born between 1981 and 1996, that time is now, and members of Gen Z, the generation born between 1997 and 2012, are taking notice. 

Over the past few years, Gen-Zers have used social media to identify the many things millennials do, particularly online, that now feel out of touch. They’ve even coined a catchall phrase for those behaviors: millennial cringe. 

In 2023, conversations about millennial cringe became even more mainstream. Gen-Zers continued finding new examples of it (perhaps in response to seeing their own irrelevance on the horizon as Generation Alpha comes online), and millennials and news media kept catching on.

We used our AI-powered social listening and analytics platform to take a closer look at the millennial cringe conversation from November 2022 through October 2023. Here’s what marketers can learn from it.

Tip: Learn more about generational considerations for marketers in our Brands on ESG report.

In a nutshell, millennial cringe refers to anything millennials do that inspires second-hand embarrassment in younger people. Take, for example, the millennial pause, i.e. the moment 30-somethings and older take before speaking in a recorded video. There’s also millennial humor, which younger people skewer as being overly self-critical with lots of references to defining pop culture phenomena like The Office, Friends, or Harry Potter.

What is the Gen Z shake and Millennial pause???

When we zoom out, however, millennial cringe really refers to one generation’s shift in digital literacy. Many people have noted that examples of millennial cringe are artifacts of an online era gone by, with the millennial pause coming from a time when video recording on apps like Snapchat and Instagram had a slight delay. And as Vox points out, internet humor was once sillier, more earnest, and more accessible. Today, it is much more ironic, driven by algorithms, and most importantly, quickly evolving. Inevitably, though, that style of digital communication will also make us roll our eyes. 

For marketers, understanding phenomena like millennial cringe is really about tracking the way communication and meaning are evolving online. 

How much are people talking about millennial cringe?

This graph from Meltwater's social listening and analytics platform shows how the conversation around millennial cringe had viral moments consistently throughout the year.

From November 1, 2022, to October 31, 2023, there was a 119% increase in mentions of millennials and cringiness compared to the 12 months prior (period over period, or PoP). It saw its highest peak on July 19, when Yahoo! Lifestyle picked up this article about cringey millennial interior design trends, pushing its potential reach up to 8.35 million. 

The second highest peak came on September 19, when dating app Plenty of Fish’s survey about what millennials and Gen-Zers think is cringe in dating was publicized in more than 280 news stories, including one in Yahoo! Finance with a potential reach of about 46 million people.

This screenshot of Plenty of Fish's Instagram post shows how the brand added to the generational cringe conversation.

Learn how to analyze the conversations happening around your brand with Meltwater's social listening & analytics solution.

Our AI-powered content clusters feature highlighted the story as the biggest one in this year’s millennial cringe conversation.

These AI-powered content clusters from Meltwater's social listening and analytics platform illustrate how many stories the Plenty of Fish survey spawned within the millennial cringe conversation.

Marketers take note: Plenty of Fish’s survey was a great example of a brand hopping on a relevant cultural trend in a creative, identity-building way. In the process, it took the opportunity to learn more about its audience’s attitudes and preferences.

Schedule a demo to see how you can use our AI-powered solutions to know your audience better.

On Twitter, where the most represented age group is 25-34, about 13,700 unique authors are posting about millennial cringe. According to demographics inferred from their bios, most of them are Gen-Zers and millennials, with relatively equal representation between men and women.

This ring chart from the Twitter analytics feature of Meltwater's social listening and analytics platform shows that authors in the millennial cringe conversation are relatively evenly split by gender, slightly skewing female.

This bar chart from the Twitter analytics feature of Meltwater's social listening and analytics platform shows that the most represented age group in the millennial cringe conversation are ages 25 to 34.

What are some other examples of millennial cringe?

According to some of the most engaged posts, as well as links with the highest Social Echo, more examples of millennial cringe are:

Using the 😭emoji, or emojis in general

Tip: Learn more about The Top Emojis of 2023.

We analyzed conversations specifically about the millennial pause from November 2022 through October 2023. In that time, mentions of it increased by 432% PoP.

This line graph from Meltwater's social listening and analytics platform shows eight spikes in the millennial pause conversation, with most clustered at the beginning of 2023.

The conversation’s biggest spike came on March 17, thanks to a Reddit discussion on the topic that potentially reached 31 million people.

Discover the topics that are trending in your industry with Meltwater’s AI-powered social listening and analytics platform.

Mentions of millennial humor increased by 274% PoP, making it an even hotter topic than the millennial pause. 

This line graph from Meltwater's social listening and analytics platform shows eight spikes in the millennial humor conversation, with most clustered in the second half of 2023.

The millennial cringe conversation can tell marketers a lot about how to approach consumer intelligence, but here are a few major points:

Conversations about audience segments can reveal how they perceive themselves: Really, most people talking about millennial cringe are Gen-Zers and the millennials themselves. Those mentions are shedding light on how these age groups are thinking about their changing places in the wider landscape of current pop culture.

You can let general themes point you to specifics: Analyzing conversations about general topics at scale can help you pinpoint the uniting emotions or concerns behind them. In the case of millennial cringe, that concern is, at its simplest, anxiety about keeping up with the times.

Find your opening: Not every brand or company’s identity gels with the emotions or concerns at the heart of every social trend. Examining them closely helps you understand which ones are opportunities for your brand to get involved and which ones are best to let pass by.

To learn more about how to use social listening and social analytics to get to the heart of rising trends, fill out the form below to schedule a demo with a member of our team.

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

The lines between public relations (PR) and marketing can become easily blurred, even by professionals in the industry. In today's world the objectives, goals, and even some tactics used by both PR and marketing teams may be closely related. 

To keep it simple, marketing is focused on driving sales and doing so by promoting products, services, or ideas on channels like social media. Public relations (PR) is more focused on the maintenance of a positive reputation of a company, brand, or person through the media. 

Download our Ultimate Guide to PR and read our blog about The Basics of Public Relations to discover how PR can act as a champion for the overall marketing strategy and why it is an important part of the communication process to drive business results.

Day-to-day Tactics in Public Relations and Marketing

PR, or Public Relations, is a strategic communication and marketing discipline that focuses on managing and shaping an organization's image and reputation in the eyes of the public, including customers, stakeholders, and the general public. PR is not advertising, but rather it involves creating and maintaining a positive public perception of a company, brand, or individual through various means, such as media coverage, community engagement, and other forms of communication.

What are the key aspects of PR in marketing?

Media Relations: Building relationships with journalists, bloggers, and other media professionals to secure media coverage that promotes the company or its products and services.

Crisis Management: Addressing and mitigating potential PR crises that could damage an organization's reputation, and managing the communication during such situations.

Content Creation: Developing and distributing press releases, articles, blog posts, and other content that showcases the company's expertise, achievements, and contributions.

Event Management: Organizing and promoting events, such as product launches, trade shows, and charity functions, to generate positive publicity and engage with key stakeholders.

Social Media Engagement: Leveraging social media platforms to interact with the audience, respond to inquiries, and share company news and updates.

Employee and Community Engagement: Engaging employees and the local community to foster a positive image and build strong relationships.

Influencer Marketing & Relations: Collaborating with influencers and thought leaders to promote products or services to their followers.

Publicity and Awards: Seeking industry recognition and awards to enhance the company's credibility with proper reputation management.

PR is an essential component of marketing because it can help build trust, credibility, and a positive image for a brand, ultimately influencing consumer perceptions and purchase decisions. Effective PR strategies can complement other marketing efforts, such as advertising and content marketing, to create a more comprehensive and favorable image for a company or product.

Yes, public relations (PR) is a distinct but integral part of marketing. While PR and marketing are separate disciplines, they often overlap and complement each other in the broader context of promoting a brand, product, or service. PR fits into the marketing mix.

In essence, PR and marketing work in tandem to achieve an organization's marketing goals and objectives. They share the common aim of promoting the brand and its offerings, albeit through different strategies and tactics. When integrated effectively, PR and marketing create a comprehensive and cohesive approach to building and promoting a brand.

Each of these important areas serves wider business goals in distinct ways. While they can often be conflated, and it's true that PR and marketing are working more closely than ever as non-traditional media forms blur the lines — there are still some key differentiating factors.

How do the goals of PR and marketing differ?

While PR is focused heavily on reputation management and maximizing the reach for news stories, interviews, and announcements, marketing teams focus on attracting new buyers, retaining current customers, and storytelling. 

Both are deeply engrained in the process of building brand equity, customer loyalty, and positive perception for the brand.

Related resource: How to create & maintain a positive brand reputation

The goals for a public relations team revolve around:

Selling a product, brand, or person by managing a positive reputation through various communication channels with stakeholders and the general public.

The goals for a marketing team center on:

Marketing

How To Hire A Marketing Firm: 7 Tips

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

What is the Difference Between Marketing and PR?

The Top 10 South African TikTokers 2025

Digital 2023 October Global Statshot Report

Why You Need a Marketing Communication Strategy

Transactional Marketing vs Relationship Marketing: What's the Difference?

Owned, Earned, Paid & Shared Media Explained

2023 Back-to-School Trending Topics

Social Media Use Reaches New Milestone: User identities now equal to more than sixty percent of the world’s population

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Recapping Meltwater Summit 2023!

Marketing

How To Hire A Marketing Firm: 7 Tips

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

What is the Difference Between Marketing and PR?

The Top 10 South African TikTokers 2025

Digital 2023 October Global Statshot Report

Why You Need a Marketing Communication Strategy

Transactional Marketing vs Relationship Marketing: What's the Difference?

Owned, Earned, Paid & Shared Media Explained

2023 Back-to-School Trending Topics

Social Media Use Reaches New Milestone: User identities now equal to more than sixty percent of the world’s population

The Best Shopify Podcasts To Boost Your Sales

Recapping Meltwater Summit 2023!

Interested in learning how Meltwater can help you? Fill out the form to learn more.