Senior Marketing Operations Manager

Location

Boston, MA, USA

Charlotte, NC, USA

New York, NY, USA

Miami, FL, USA


Employment


Job Description

The Senior Marketing Operations Manager is responsible for supporting the core demand generation operations and strategy. The primary focus will be operational end-to-end campaign setup, target audience list segmentation based on Ideal Customer Profile, and demand funnel performance tracking & reporting across email creatives, lists, and landing pages. This role will also serve as the primary Marketo administrator, supporting programs, data initiatives, and integrations.

We’re looking for a detail-oriented problem solver, a fast learner, an empathic communicator, and an individual who excels at planning and resource management.

What You’ll Do

  • Operate as the primary Marketo admin and support resource for the Americas and Global demand generation teams for Marketo and lead management process related issues and initiatives

  • Launch and optimize Marketo campaigns, including email template setup, landing page / form creation, campaign setup, testing, scheduling, and tracking

  • Support tech stack integrations that increase lead conversions and improve data hygiene, such as connected systems like 6sense, Wistia, and ON24

  • Manage relationship between Marketo and Salesforce related to lead flow/management, campaigns, data sync and reporting

  • Monitor and maintain data quality within the Marketo database in coordination with other relevant data source stakeholders

  • Continuously identify areas to drive implementation of operations and automation initiatives to improve efficiency and productivity across all Marketing disciplines

  • Ensure a tight interlock is in place between Corporate Marketing, Marketing Operations and Field Marketing to maintain consistent, standardized processes across all teams and regions

  • Build and maintain strong relationships with all internal stakeholders; collaborate across regions and teams to plan and execute integrated demand generation campaigns

  • Communicate proactively with peers, managers, and leadership on plans, progress, and challenges

  • Stay up to date with the latest trends, technologies, and methodologies for email and nurture marketing, including global data privacy requirements and regulations

  • Support essential marketing operations initiatives and other marketing operations duties as required

Skills & Requirement

What You Have

  • 5+ years of hands-on experience with Marketo and Salesforce, ideally in a B2B environment supporting full campaign & lead lifecycle management

  • Deep understanding of the technical relationship between a marketing automation platform and Salesforce including data sync, field mapping, campaign configuration, including basic dashboards and reporting

  • Strong interest in marketing technology and confidence to learn and manage new platforms

  • Knowledge of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC

  • Strong problem solving, analysis, prioritization, tactical execution and planning skills with excellent attention to detail

  • Self-motivated individual who is always looking for opportunities to optimize processes

  • Skilled in managing numerous simultaneous projects with tight deadlines and defined targets in a fast-paced environment with changing needs and priorities

  • Solid knowledge of integrated B2B marketing, Account Based Marketing, marketing technology ecosystems, and industry challenges.

  • A collaborative mindset and desire to be part of a team; ability to interface well with diverse partners, influence without direct authority, and build strong relationships across teams

  • Strong verbal and written communication skills to effectively communicate complex business frameworks, processes, recommendations, and data to audiences across functions, teams, and organizational levels

What We Will Give You

  • Competitive compensation
  • Comprehensive time off & generous leave policies
  • Excellent medical, dental, and vision options
  • 401(k) matching, life insurance, commuter benefits, and parental leave plans
  • Collaborative, transparent and fun loving company culture

About Meltwater

Why Meltwater?

Meltwater has gone from humble beginnings in Oslo, Norway in 2001 to the global leader in media intelligence with 30,000 global clients today. We provide solutions to help modern PR, communication, and marketing professionals better understand their current media landscape, both in the news & social media.

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values- Moro (fun), Enere (number one) and Respect (Respect). These founding principles stem from our Norweigan roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that focus on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. We only promote our sales leadership team from within the company, and our goal is to facilitate your long-term professional growth.

Our work is fun, challenging and rewarding, and we’re looking for driven individuals, passionate about learning business by doing it.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

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