Customer Marketing Manager


823 Congress Avenue, Austin, TX, USA


Job Description

Meltwater is looking for a skilled, full-time Customer Marketing Manager who will be responsible for managing customer marketing initiatives across the Americas and Canadian market. This person will play an integral role in developing and executing customer marketing strategies that drive product engagement and business revenue.

As a key member of the marketing team, you will be responsible for all outgoing customer communication and develop a promotional calendar as well as nurturing flows to positively impact churn. We are looking for a data driven Customer Marketing Manager with creative marketing and communication skills to take our customer marketing to the next level.

Your area of responsibility includes:

  • Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growth.

  • Develop a customer segmentation approach for the Americas database to ensure customer driven communications.

  • Create tailored communications across new and existing channels like email, website, case studies, blog, webinars, etc. that encourage customer retention and expansion.

  • Own the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases, monthly newsletters, promotional campaigns and general communications.

  • Develop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunches.

  • Work closely with the Customer Experience team to leverage our client-facing Meltwater education services.

Skills & Requirement

What You’ll Bring

  • Completed studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study

  • 3+ years of professional experience in Marketing

  • Experience in Email Marketing and Automation Software

  • Strong understanding of the B2B Customer Life Cycle

  • Strong writer and content creator

  • Strong understanding of Marketing Data & Analytics

  • Initiative, reliability and team spirit as well as a good sense of humor and creativity

What We Will Give You

- An exciting position with a steep learning curve and great opportunities for career advancement

- An attractive salary with bonus opportunities and equity program

- Short decision-making processes and an agile team in an international company

- Space for your ideas and responsibility for your own projects from day 1

- Further education through coaching

- Flat hierarchies and strong corporate culture

- Corporate events, snacks, fruit, drinks

About Meltwater

Why Meltwater?

Meltwater has gone from humble beginnings in Oslo, Norway in 2001 to the global leader in media intelligence with 30,000 global clients today. We provide solutions to help modern PR, communication, and marketing professionals better understand their current media landscape, both in the news & social media.

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values- Moro (fun), Enere (number one) and Respect (Respect). These founding principles stem from our Norweigan roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that focus on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. We only promote our sales leadership team from within the company, and our goal is to facilitate your long-term professional growth.

Our work is fun, challenging and rewarding, and we’re looking for driven individuals, passionate about learning business by doing it.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at:

And “EEO is the Law Supplement” poster is available at:

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