U.S. Global Investors, Inc., is an investment manager focused on mutual and exchange trade funds (ETF). With a legacy of expertise in gold and precious metals, they recently branched out into emerging markets and natural resources. Best known for global investing and launching first-of-their-kind investment products in developing markets, they also launched their first ETF last year.
Between securing interviews for a highly visible CEO and launching new investment products, U.S. Global Investors (USGI) needed a quick, effective way to target and build relationships with top-tier media outlets across global markets. Before Meltwater, the PR team sent out wire releases and spent hours manually scouring the Internet for respected media contacts in countries like Singapore, Canada, and London where their CEO frequently travels for conferences.
Without a media monitoring service, the team was left to search on Google, LinkedIn, Twitter, and other websites to find industry leaders writing about specific airlines and airline industry trends that USGI needed to know prior to launching their first ETF.
The media contacts platform has everything I need in one place. Rather than wasting time scouring a website, or searching through LinkedIn or Twitter profiles to get what I am looking for, I simply log on and BAM! There is the email address, phone number, mailing address, and more.Holly MacRossin Public Relations Leader
Manual, time-consuming searches are a thing of the past. USGI subscribes to the Meltwater monitoring platform to ensure all global mentions of their firm, funds, competitors, and CEO are captured and responded to. The marketing team also monitors for their investments and includes relevant coverage in their feature publication, “Investor Alert,” sent out weekly.
With an all-in-one communications platform, USGI can now distribute SEC compliant, quarterly earnings releases to a wide audience via wire and pinpoint top influencers writing on niche topics in emerging markets from a single platform. Tracking the success of this dual-outreach approach is made simple with the continuously updated earned media graph on their analytics dashboard. As they roll out new products, USGI can confidently track competitors and industry trends during both product development and deployment—and take immediate action when needed.
We have a wide range of products across different sectors in global markets. Meltwater sends us critical mentions about our funds, products, and CEO. We can respond in an instant and include relevant coverage in a weekly newsletter that keeps our investors in the know.Lisa Aston Marketing Leader
Monitor company news and global trends in emerging markets
Identify top-tier, international journalists and set up CEO interviews
Distribute SEC compliant wire releases and pitch products directly to target journalists
“We often see our CEO mentioned in Bloomberg, Barron’s, Investors Daily, and other top investment publications, all through our Meltwater account. The daily news digest emails are a fantastic and easy way for me to see what people are saying, and respond to the media in the right way.” – Holly MacRossin, Public Relations Leader
“We needed a quick and efficient way to uncover and reach out to relevant reporters, distribute press releases on new products, and send out financial releases. Meltwater has met and exceeded these needs.” – Holly MacRossin, Public Relations Leader
“Meltwater product offerings are always evolving, and I appreciate that our customer service rep knows me and my goals, and lets me know which new features we can benefit from most. The platform is great, but it’s the on-demand, personalized help that makes Meltwater invaluable.” – Holly MacRossin, Public Relations Leader