Building Trust with Every News Mention

The Hughes Agency

Hughes Agency is a full-service public relations, marketing, and advertising agency with decades of experience delivering measurable results for consumer, lifestyle, and corporate clients. To influence the news impacting their clients and monitor coverage, they use Meltwater’s “outside insight” technology platform.

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The Challenge

The Story Waits for No One

As a full-service agency, Hughes Agency tasks itself with staying on top of the news while sharing and shaping client coverage. Before Meltwater, some clients received only print clips and others received only digital, when almost everyone wanted to see both. Once the conversation entered and grew on social media, the risks of missed coverage became that much more real. Clients began asking for coverage in real time, and Hughes Agency wanted to deliver.

“We were limited in the insights we could offer clients with our previous tool,” says Account Director Amanda Long. “We wanted to be more on top of things so we could react faster and offer better guidance.”

Meltwater really cares about our business and helping our clients succeed. The people in customer service are quick to jump in and show us new ways to do things.

Amanda Long
Amanda Long Account Director, Hughes Agency

The Solution

Delivering Meaningful Insights in Real Time

Today Hughes Agency relies on Meltwater to capture every media mention, monitor reactions, and respond in real time. Because many of their clients are active on social media, Hughes Agency monitors Facebook, Twitter, and other social feeds to see what’s trending and help with crisis management. If a local story is picked up nationally or a conversation becomes controversial, Hughes Agency immediately alerts its clients.

On the road, Meltwater helps the PR team stay in touch. “We spend so much time at trade shows that logging into our laptops is a challenge,” says Long. Meltwater’s mobile app increases the team’s responsiveness by enabling them to forward important news to clients even as it’s happening.

The mobile app is a game-changer. It’s a mobile world now, and being able to do everything from my phone is awesome.

The Results

Meltwater Enables Hughes Agency to

Key

Satisfy client needs in real-time from the mobile app

Key

Monitor traditional and social media from a single dashboard

Key

Report to clients on trending coverage and reader sentiment

Meltwater Helps Hughes Agency

  • 1

    Gain complete visibility into conversations from anywhere

    “Meltwater’s new platform allows me to be more nimble. An important client of ours was onsite at a conference and wanted all the coverage in real time. We accessed the dashboard, pulled the report, and had it to him within minutes.”

  • 2

    Guide decision-making with detailed reporting

    “We had a hot-button topic that was getting pickup across the country—BuzzFeed, the Huffington Post, other national media—and our client needed to know where the reach was highest. That was important to them and that’s available with Meltwater reporting.”

  • 3

    Listen, monitor, and respond in real-time

    “The mobile app is a lifesaver. I was actually at my son’s daycare when the news came through that my client’s biggest competitor was acquired by a foreign company. I fired off the news to the executive team that minute. Without the mobile app, my client could have been blindsided.”

Product Shot

Media Intelligence Drives Success

Meltwater's platform provides a complete workflow to simplify your life as a PR professional.

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