The Ten | 10 Group is a boutique marketing and communications firm based in Denver, Colorado. Though small in stature, the firm punches above its weight—in only eight years it has become the communicator of choice for many large, privately held energy companies. Ten | 10 recently adopted Meltwater to highlight the successes of its distinguished clients.
Before engaging Meltwater, Ten | 10 generated its reports manually. They used Google News search to capture mentions of their clients and shared them with clients on an ad hoc basis. The process was time-consuming and often lacked context and detail.
Distribution of press releases was another high-touch affair. The team manually searched for receptive audiences but had no visibility into each media outlet’s interest or whether in fact the release was even opened. There was no way to measure impact or to spot developing trends over time.
“It was all very anecdotal,” says Ten | 10 Founder and Managing Principal Casey Nikoloric. “We knew we could do better.”
Meltwater is helping us understand our clients better and increase our effectiveness, but it's also proving to be a valuable business development tool.Casey Nikoloric Founder and Managing Principal, Ten|10 Group
Meltwater analytics help Ten | 10 generate quarterly reports for their clients automatically. Once a press release is sent, the platform provides visibility into media mentions and incorporates Google Analytics data to reveal traffic to client websites. Meltwater’s versatile search function zeros in on coverage of their clients’ events, and allows Ten | 10 to instantly create reports around the awareness they generated directly from the platform.
The firm uses Meltwater’s press release distribution to track the effectiveness of their efforts, including who picked up a release and who didn’t. Meltwater’s analytics allow them to dig deeper and determine whether they’re targeting the correct audience. They can discern trends and guide clients on future releases, including recommending topics and strategies to increase open rates and drive more engagement.
I might see interest I didn’t expect from CNBC, or Jim Cramer, and start exploring ways we can leverage that.
Track media coverage and the effectiveness of news releases
Generate detailed client reports on demand
Discern trends to drive more targeted engagement
“Our sweet spot is independent oil and gas companies that are backed by private equity, and we think we are the best in that arena. Meltwater helps us retain that.” – Casey Nikoloric, Founder and Managing Principal
“The successful outcome for us is twofold. Being able to report to our clients is positive in itself. But then I can look closely at our press release distribution and wonder why this media outlet didn’t pick this up, and this one did. In each case, we can follow up and turn these outcomes into positives.” – Casey Nikoloric, Founder and Managing Principal
“Meltwater is making a big difference. Our clients will look at these reports and the impact of the coverage we’ve generated over the last month and go ‘wow.’ Meltwater helps with retaining and expanding our current business, as well as attract new clients looking for tangible results.” – Casey Nikoloric, Founder and Managing Principal