Wowing Agency Clients, One Analysis at a Time

Story Public Relations is committed to delivering superior communications strategies, outstanding tactical execution, and unsurpassed client responsiveness. Though small in stature, the firm punches above its weight—building solid client relationships and credibility to become the agency of choice for many notable brands, particularly in the technology and networking sectors. Story PR leverages Meltwater to highlight the successes of its high profile clients.

Download Success Story

The Challenge

Expand Understanding on Client Coverage

Before switching to Meltwater, Story PR relied on Cision for monitoring clients’ brand mentions and benchmarking their coverage against competitors. Stories often went unnoticed and reporting on trends involved a great deal of guesswork. Client notifications of missed coverage became an ongoing theme.

“Cision’s inability to pick up articles got me called on the carpet by clients,” says Michael Schoolnik, Communications Director at Story PR.

Submitting clients for speaking opportunities or award recognition at conferences was another high-touch affair. The team made efforts to stay informed via event mailing lists, but they were inefficient and often led to last-minute submissions. The agency also had little visibility into prospective clients.

Switching from Cision wasn’t an incremental change; it was transformative. Meltwater helps me get my job done better and faster than I previously could with Cision.

Michael Schoolnik
Michael Schoolnik Communications Director, Story Public Relations

The Solution

Media Analysis That Makes Sense

Today Story PR relies on Meltwater for comprehensive monitoring and up-to-the-minute search results to keep a pulse on client coverage, build client visibility at industry events, and scout for new business prospects.

With the use of Meltwater’s drag-and-drop Boolean searches, Story PR builds dashboards that provide a realistic view of each client’s brand and how they match up to their competitors. Dashboard reports are automatically sent to clients on a weekly and monthly basis, tailored around each one’s unique priorities.

“With Meltwater, I am ahead of our clients instead of behind when it comes to identifying key coverage as it happens,” says Michael Schoolnik. “Not once have I had a client tell me about a story in which they were featured and I didn’t know about it.”

Meltwater monitoring enables the agency to identify client speaking and award opportunities as soon as they are published, which provides clients sufficient time for the application process. The team also relies on Meltwater to capture and track leads for new business.

Our clients love the speed and precision we can offer them with respect to on-the-fly reporting, and the new Meltwater platform makes that happen.

The Results

Meltwater Enables Story PR to

Key

Customize accurate client reports on demand

Key

Identify client speaking and award opportunities

Key

Utilize actionable insights to gain a competitive edge

Meltwater Helps Story Public Relations

  • 1

    Effortlessly create & distribute customized client reports

    “My clients absolutely love the accuracy and depth of the weekly dashboard reports. Not only does automation save me hours from piecing articles together, but clients get a quick synopsis of important stories and consistent data they absolutely trust.” - Michael Schoolnik, Communications Director

  • 2

    Increase client award opportunities and identify new business leads

    “I enjoy creating Boolean searches, and building customized search queries on the fly is simple and convenient. We set up one to capture new business targets and another to scoop up any leads for speaking and award opportunities. We’re able to proactively notify clients within minutes of the announcement and ultimately place them at a strategic advantage when it comes to their award submissions.” - Michael Schoolnik, Communications Director

  • 3

    Share key coverage as-it-happens

    “Meltwater’s media monitoring is like a fine-tuned ear that hears when a relevant conversation takes place online. This allows us to provide live updates to our clients on topics and issues trending in their industry, which gives them a jump on the competition.” - Michael Schoolnik, Communications Director

Product Shot

Meltwater Media Intelligence

Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.

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