Southern Exposure

Nova Southeastern University (NSU) is an independent research university comprising 18 colleges and schools with a main campus in Fort Lauderdale, Florida. The university’s interest in empirical data extends to their PR department, where they rely on Meltwater for media monitoring, analysis, and engagement.

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The Challenge

Media Coverage Shrouded in Darkness

NSU is among a select group of universities the Carnegie Foundation commends for community engagement. NSU employees were speaking regularly to local, national, and global media outlets, but many of these interviews were going sight unseen by the university’s public affairs team. The reason? NSU’s previous media platform couldn’t monitor broadcast. Equally frustrated at being unable to measure PR ROI, the team switched to Meltwater.

NSU’s Marla Oxenhandler explains, “If a tree falls and no one’s around to hear it, did it really make a sound? We wanted to make sure our faculty knew when we made major news coverage. Meltwater helped us ensure we could share media success with our leadership team.”

“Our faculty surprise us by doing off-the-cuff TV interviews, and we surprise them with links to the clips later. Oftentimes they don’t even know the segment has aired. Meltwater doesn’t miss a thing.”

Marla Oxenhandler
Marla Oxenhandler Associate Director, Office of Public Affairs, Nova Southeastern University

The Solution

Shine a Light on All Media Activities

Meltwater’s automated morning report includes alerts on NSU and other large research institutions, as well as video clips from television stations throughout the country. Daily monitoring enables the PR team to instantly see the latest interviews featuring NSU personnel, as well as soundbites, enhancing insight and credibility.

NBC recently spotlighted the university’s curriculum and achievements, and Meltwater provided ROI figures for easily sharing this return with university leadership. Beyond this spotlight, the PR team compiles impactful coverage into a monthly and yearly report that is shared with leadership and department heads.

“We’re a pretty demanding client, but that’s because we rely so heavily on Meltwater’s platform,” says Marla Oxenhandler. “We get so much value from it.”

“When we opened our new collaborative research facility, we used Meltwater’s news distribution service to communicate the program’s magnitude. And we received even more media attention than anticipated.”

The Results

Meltwater Enables NSU to

Key

Track key local and national news and broadcast coverage in a single platform

Key

Quickly distribute important news to top education influencers

Key

Easily compile and share monthly coverage reports with faculty and leadership

Meltwater Helps NSU

  • 1

    Enlarge their national footprint

    “Meltwater notifies us of faculty interviews we can use to enhance our national exposure. One of our professors does media almost every day and is covered in top tier publications. Meltwater allows us to identify and leverage this major media attention.” – Marla Oxenhandler, Associate Director, Office of Public Affairs

  • 2

    Gain deeper insight into news affecting their community

    “It was Meltwater’s morning report that alerted us to a new NSU student who lost her father at the World Trade Center. We were preparing to host a panel on 9/11 featuring former US Senator Bob Graham as part of a local fundraising effort. This student agreed to join us and share her unique perspective. It added a personal element that was important.” – Marla Oxenhandler, Associate Director, Office of Public Affairs

  • 3

    Create monthly analytic reports to highlight top performing departments

    “All of the broadcast and print is included in an end-of-month report and all key areas of the university are covered. The deans appreciate all of the coverage, because it makes their departments look good.” – Marla Oxenhandler, Associate Director, Office of Public Affairs

Product Shot

Media Intelligence Drives Success

Meltwater’s broadcast capabilities and robust reporting provide valuable insights to gain coverage and share win internally to provide the value of PR ROI.

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