Smooth Operators

NetScout is a world leader in application and network performance management. Their technology helps companies unlock the power concealed in network data and prevent IT performance issues that could negatively impact users. After tripling in size through acquisitions, NetScout began using Meltwater to monitor communications and help manage their reputation globally.

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The Challenge

Insufficient Data at a Time of High Growth

It’s not surprising that a billion-dollar company founded on performance monitoring would expect a similar level of visibility into their own communications. Before implementing Meltwater, however, NetScout suffered from limited media tracking and search capabilities.

Through the acquisition of a major competitor, NetScout was tasked with integrating a number of business units with various products, target audiences, and buyers into a combined product suite. They had little insight into the competitive landscape and overall performance of each market they were entering. And they lacked reliable data on share of voice (SOV), impressions, engagement, and reach. Reporting to executives was always a challenge.

“Everybody wants to be in the know,” says NetScout Operations Manager Clarissa Wright. “That's what we do for IT, by providing deep visibility into what's going on. And that’s what Meltwater does for us with their dashboards.”

Meltwater is built to keep track of what people are saying about you in real time, and what the impact is. It’s a tool doing exactly what you need it to.

Clarissa Wright
Clarissa Wright Web Analytics Manager

The Solution

Detailed Analytics to Align Global Communications

Meltwater dashboards give NetScout an unobstructed view of their business, allowing them to gain in-depth understanding of each business unit. Media monitoring allows them to follow conversations in each market and gauge sentiment, while the share of voice widget tracks mentions against competitors. If SOV is lagging in any market, NetScout remedies this by utilizing Meltwater’s influencer database to pitch journalists and gain additional coverage.

With a comprehensive view of their business, NetScout now has access to the global analytics required for making informed decisions in their approach to content, campaign development, and influencers across the globe. Reports to executives are rich in graphics, easily understandable, and segmented by market.

“As a global company, we need global data, and Meltwater is the only company we’ve found that can deliver accurate and reliable data for both PR and social on a global level,” says Director of Corporate Communications, Donna Candelori.

It’s all right there on our dashboard, each market graphically outlined with both a benchmark of their competitive landscape and an overview of their KPIs, enabling us to keep a close eye and quickly report on each market's performance across the globe.

The Results

Meltwater Enables NetScout to

Key

Gain a complete view of global communications at a time of exceptional growth

Key

Benchmark against competitors using the share of voice widget

Key

Create data rich, high-level executive reports

Meltwater Helps NetScout

  • 1

    Acquire insight into share of voice, reach, and advertising value equivalency

    “We use Meltwater to see how our share of voice stacks up against the competition. This helps us evaluate brand awareness and market share across each segment, allowing us to understand the impact we’re making and demonstrate the tangible value of our efforts.” – Clarissa Wright, Web Analytics Manager

  • 2

    Easily segment communications data by business unit and geography

    “Our business is split between enterprise and service provider clients, so we needed a view into market data for both, across the globe. Meltwater gives us a complete segmented view of our business.” – Donna Candelori, Director of Corporate Communications

  • 3

    Report in real-time to executive leadership

    “My manager has her hands full with acquisitions, and needs metrics and insights readily available without searching for it. Meltwater’s interactive dashboard provides the information she needs in real-time, allowing her to confidently tell executives the impact we’re making.” – Clarissa Wright,Web Analytics Manager

Product Shot

Media Intelligence Drives Success

Meltwater’s accurate and reliable global data, rich analytics, and interactive dashboards provide deep insights to enhance your effectiveness as a PR professional.

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