Children’s Advocate

KidsAndCars.org is a national nonprofit dedicated to protecting children in and around motor vehicles. Their advocacy has led to legislative advances in power windows and trunk latches, resulting in fewer accidental children deaths. They use Meltwater for media monitoring, data collection, and in their fundraising efforts.

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The Challenge

No Time to Waste

With Google Alerts returning up to 3,000 hits each week, KidsAndCars.org was drowning in accident reports. Cutting and pasting this data into emails intended for state and federal policymakers was effective but extremely time-consuming. Meanwhile, hundreds more children continued to be hurt in automobile-related non-traffic events every day. The tiny staff was determined to enlist more resources, hoping to spur action and donations. Yet media turnover was limiting their ability to build lasting relationships. Insufficient reporting and analysis were further hindering their operations.

“Saving time is a primary goal,” says Founder Janette Fennell, “along with pinpointing the right influencers to work with for the long haul.”

“If we had a penny for every media hit we receive, we wouldn’t need to live hand-to-mouth. Ideally, we’d love media coverage to turn into donations, and partnering with Meltwater helps us prove the ROI media has to our board and donors.”

Janette Fennell
Janette Fennell Founder/President, KidsAndCars.org

The Solution

Expedited Research and Reporting

KidsAndCars.org uses Meltwater to expand their audience. They’ve made social media a priority and are using Meltwater’s influencer database to identify and engage with prominent “mommy bloggers.” While national TV exposure isn’t a problem—they’ve appeared on CNN, the Today Show, Fox & Friends, and Good Morning America—Meltwater helps monetize this exposure. “We’re confident Meltwater helps us capitalize on our incredible media coverage, and that’s one aspect of the bigger picture goal to keep kids safe,” says Janette Fennell.

An unlimited number of keywords allow KidAndCars.org to track and organize issues by state and region, ensuring important mentions are not missed. Isolating state coverage helps the team plan for legislative meetings or potential bills they are trying pass, and highlights the weight of certain issues in a specific location.

“We are very data-driven. Meltwater’s data is accurate which helps us expedite what we do, while reducing the amount of labor we put into each task. This invaluable for a team of two.”

The Results

Meltwater Enables KidsAndCars.org to

Key

Streamline information gathering and reduce noise

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Understand the weight of issues at a local and state level

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Generate insightful ROI reports to share with donors

Meltwater Helps KidsAndCars.org

  • 1

    Manage high volumes of information

    “We get a tremendous amount of media attention and it was essential to become more efficient because we were beyond stretched. Meltwater helped us transition from being overwhelmed by Google Alerts to something more sustainable.” – Janette Fennell, Founder and President

  • 2

    Identify top influencers through up to date media contacts

    “We want to really pinpoint our efforts. Mainstream media contacts are constantly changing. Although we’ll continue to work with them, we also see opportunities opening up with ‘mommy bloggers’ and on social media. Meltwater helps us figure out how to translate this into donors.” – Janette Fennell, Founder and President

  • 3

    Share data to prove the value of their efforts

    “We own safety data. We have the safety tips, but the data Meltwater provides our organization helps us prove the PR ROI when speaking with our board and donors.”– Amber Andreasen, Director and Volunteer Manager

Product Shot

Media Intelligence Drives Success

Meltwater provides valuable tools and expertise to reach influential journalists and prove PR ROI.

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