Learning Community

In 1888, three sisters from the order of the Faithful Companions of Jesus founded the first Catholic school in Edmonton. Today the publicly funded Edmonton Catholic School District (ECSD) teaches more than 41,000 students in 90 schools. To monitor and manage their media coverage, they put their faith in Meltwater.

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The Challenge

Piecemeal Coverage and Reporting

After finding too many pages missing from the stories they were forwarded, the ECSD communications team decided to switch providers. Cision’s platform wasn’t user friendly, and it didn’t include coverage from a number of local media outlets. ECSD’s Dana Prefontaine says, “Cision didn’t have access to some of the media we wanted. So we’d get some clippings faxed to us, and other articles we had to go print out. Reporting under these circumstances wasn’t easy.”

Communication’s Coordinator, Courtney Naccarato adds, “The daily report became such a chore. Coverage was in a bunch of different places, so it was really cumbersome and the data felt unreliable.”

“Things really went sideways with Cision when they removed all of the local reps and centralized everything in Toronto. You couldn’t reach anyone, and if you did, you were starting from the beginning with each phone call.”

Lori Nagy
Lori Nagy Manager of Media and Community Relations, Edmonton Catholic School District

The Solution

A Complete Platform

For the past year, the communications team has been using Meltwater to monitor and report on coverage relevant to the school district. Meltwater provides a breadth of stories and draws heavily from local sources across Canada. The platform’s customizable dashboards provide a quick, in-depth look at metrics ECSD deems important: social media influencers, trending topics, and the school’s overall sentiment. The dashboard’s top stories feed into their daily newsletter, which is sent to the district’s trustees, senior administrators, and school operations staff, ensuring top officials are in the know.

Meltwater is much more than a monitoring tool—they understand that the client relationship matters most. “Our rep is super responsive and we have a direct line, says Courtney Naccarato. “With Cision there was no phone number and your email went into a general inbox. You never knew what would happen.”

“It’s not only that we’re getting more content with Meltwater. It’s also more thorough and detailed. I never feel as if we’re missing something.”

The Results

Meltwater Enables the Edmonton Catholic School District to

Key

Capture all local media coverage and access reliable data

Key

Easily create appealing dashboards and reports with customized KPIs

Key

Quickly and efficiently share top news with school officials

Meltwater Helps ECSD

  • 1

    Ensure nothing is missed from regional and local media

    “Meltwater pulls from so many different sources. We track the Edmonton Examiner, the Edmonton Metro, the Edmonton Journal, some stories in the National Post, and more. With Cision, we were missing stories from regional and local outlets.” – Dana Prefontaine, Communications Team Coordinator

  • 2

    Easily share stories and findings with school administrators

    “We love the newsletter—it’s clean, easy to read, and takes you directly to the article. The entire platform is user friendly which makes sharing the most important metrics with our directors a one step process.”– Courtney Naccarato, Communications Team Coordinator

  • 3

    Benefit from expert Customer Success reps through proactive consultation

    “The follow-up with Meltwater is amazing. We get frequent calls from our rep asking, how are you guys doing, what do you need? I haven’t experienced that with any company I’ve worked with before. The added comfort allows me to effectively do my job without second guessing our coverage.” – Lori Nagy, Manager of Media and Community Relations

Product Shot

Media Intelligence Drives Success

Meltwater provides valuable tools and expertise to broaden your reach as a PR professional.

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