Happy Travels

Detroit Metro Airport, or DTW, is one of the ten busiest airfields in North America in terms of takeoffs and landings and handled more than 34 million passengers in 2016. It’s an efficient airport, ranking first in North America for on-time performance. Customer service and support is managed by a small team, using Meltwater’s platform.

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The Challenge

Staying on Top of Conversations

Large airports functioning as international hubs require 24/7 communications. DTW’s three-person customer service and support team was managing to stay on top of the news plus comments and queries from travelers on social media, they were actively monitoring during the day, but weekends and holidays saw mixed results. Often the team was in reactive mode, when they wanted to be proactively driving conversations through their news releases and social media. Facilitating cooperation with the airport’s many departments and partners is a priority. Doing this effectively with their small staff was a challenge.

“We needed software that would notify us of an important comment or trending theme in real time, instead of forcing us to chase down every mention in every channel, which simply isn’t possible,” says Customer Service Director Fran Wood.

“With Meltwater, we’re seeing a lot of really positive statements about airport staff that we weren’t catching before. Sharing this with others helps us reinforce what we’re doing right.”

Fran Wood
Fran Wood Customer Service Director, Detroit Metro Airport

The Solution

Automatic Alerts Leading to Faster Issue Resolution

Meltwater real-time alerts across traditional and social media automatically notify DTW’s media relations staff of any news related to the keywords they’ve chosen. They monitor 24/7 for any crisis or risk at the airport, while also tracking for kudos and other positive news they can retweet to followers. Meltwater’s news distribution feature enables them to send out press releases on current and upcoming events. And by monitoring for alerts impacting their partners, including the airlines and TSA, the team is able to generate goodwill while enabling faster resolutions.

Fran Wood says, “People have many good things to say about our airport and the airlines. If they aren’t happy, we want to know why so we can address it.”

“If we see a complaint about traffic at our curbs, we’ll get airport police involved. If there's a tweet about restroom cleanliness, that gets forwarded to our facilities team. We put a lot of value on informing the appropriate stakeholders.”

Erica Donerson
Erica Donerson Media Relations Manager, Detroit Metro Airport

The Results

Meltwater Enables Detroit Metro Airport to

Key

Be alerted to potential crises or risks impacting their customers

Key

Publish news releases promoting current and future events

Key

Generate goodwill and increased cooperation among airport personnel

Meltwater Helps Detroit Metro Airport

  • 1

    Operate as efficiently as larger airports, with fewer resources

    “As a large airport, we have one of the smallest staffs when it comes to customer service and managing and monitoring media. I’m so confident now that I won’t miss an alert that I can relax more during my off-hours. Meltwater has given us back the freedom to enjoy our home lives.” – Fran Wood, Customer Service Director

  • 2

    Receive alerts 24/7, automatically, without logging on

    “Of all the companies we spoke with, only Meltwater was able to send us alerts. Because Meltwater has a mobile app, we were able to set it up so we’re notified when our keywords require action. Other companies required us to log onto their site in order to see what people were saying.” – Erica Donerson, Media Relations Manager

  • 3

    Leverage their customer rep to get more from their platform

    “Meltwater has been very responsive when we reach out. I've sent a few emails saying we need to tweak this or change that, and asking how to do this or that. Our rep has been wonderful and always takes time to walk us through the solutions. Being in customer service, that's very important to me.” – Fran Wood, Customer Service Director

Product Shot

Media Intelligence Drives Success

Meltwater’s powerful platform and expertise broaden your reach as a PR professional.

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