The Communication Workers Union (CWU) depends on Meltwater online media monitoring and PR measurement solutions for deep analysis of media campaigns, enabling their press team to track coverage and measure ROI surrounding union communications. The CWU leads a number of national campaigns, including those aimed at ensuring the Royal Mail stays in public hands, promoting universal access to the social and individual benefits of the Internet, and supporting the development of a modern communications network to benefit the financial and commercial infrastructure of the UK.
Critical to the union’s success is the ability to keep national and regional officials well informed of key developments in their sector, in order to deal with media inquiries in a professional, knowledgeable and proactive way. The CWU requires an online media monitoring service that provides targeted and relevant online news regarding the wide range of issues in which Communication Workers Union (CWU) is involved.
About the Communication Workers Union (CWU)
With more than 206,000 members, the Communication Workers Union (CWU) is the largest union for the communications industry in the UK, representing workers in postal, telecom, mobile, administrative and financial companies such as the Royal Mail Group, UK Mail and BT, O2, Virgin Media and Orange. Members’ expertise includes engineering, computing, clerical, mechanical, driving, retail, financial, call center and manual skills.