With the Super Bowl just around the corner, news organizations and sports-related companies are not only getting their BBQs set-up, but they are also tracking the coverage and impact of sports activities preceding the big game. One of the most recent events that sports media, PR, and other communication professionals were monitoring and analyzing was the Pro Bowl at Camping World Stadium in Orlando, Florida.

But, why track the Pro Bowl? Simple, it is the NFL’s All-Star game that is played annually before the most important game of the year. And everyone’s interested, not only in the sport, but in related stories, as February 5 approaches.

The Pro Bowl matches the NFL’s top players in each of the league’s two conferences, the American Football Conference (AFC) vs the National Football Conference (NFC). This year, the event featured stars such as Odell Beckham Jr., Von Miller, Ezekiel Elliott, Drew Brees, and Richard Sherman, and with it, great coverage throughout social and traditional media was visible even days before the event. Here are some coverage highlights of the Pro Bowl:

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