The Best Days and Times for PR Content
We’re producing A LOT of content these days.
But is anyone consuming that content that we work so hard to create?
Chances are that unless we’re posting it at optimal times, the answer could be – no.
Living in the age of Content Shock
Research says that each minute, there are:
- 448,800 tweets sent
- 65,972 photos posted on Instagram
- 1,440 WordPress posts created
No wonder we now live in the age of “Content Shock.”
So, what are the best times to schedule content?
To increase the chances of our audiences tuning into our content, let’s take a closer look at the best days and times to schedule and share.
While journalists might argue that there’s NEVER a good time to pitch them, some PR pros have determined there may be times that are better than others.
“Try any time before 11 a.m. to noon local time for any morning pitching you’re doing,” says Dorothy Crenshaw, CEO, Crenshaw Communications. “Then, I’ve read that statistically speaking, the next highest concentration peak for getting journalists’ attention is around 2:00 p.m.”
Former journalist Sam Colt adds, ‘Some reporters have a lull on Friday mornings during which pitches can get more attention.”
What’s the best time to publish blog posts? CoSchedule says it depends on your goals.
To drive the most traffic, the best publishing day is Monday at 11 am EST. For the most comments, the best publishing day is Saturday at 9 am EST. To earn the most inbound links, the best publishing days are Monday and Thursday at 7 am EST.
While this is based on research, it’s important to remember, “Sometimes you will write an amazing post and publish it on a Friday and still see it go viral. Sometimes your posts published at the optimal time will do nothing. Posting at the best times is like giving the article a helping hand, it’s not an actual traffic strategy,” advises BlogTyrant.
“I use Google analytics to find where my audience is and create custom reports for the best day and time to post on my blog,” Peg Fitzpatrick, co-author of, “The Art of Social Media: Power Tips for Power Users” and blogger at Peg Fitzpatricksays.
Tuesdays are the best day to host a webinar, according to research, followed by Wednesdays and Thursdays. The day to avoid? Friday.
Timing-wise, 1 or 2 p.m. EST seems to work best for a U.S.-based audience.
But, consider your audience when choosing a day and time to host your webinar. What’s the best timing for them?
Ah, Twitter – great for real-time engagement, but the life of a tweet is fleeting. To be exact, it’s 18 minutes. That means you probably need to post A LOT to make headway on Twitter—or at least a lot more than on other social media platforms.
SproutSocial says Fridays are the best days to post on Twitter, while the “safest” times are 10 a.m. to noon. Sunday morning tweets get the least amount of engagement.
Instagram now has 800 million monthly active users. So, what are the best times to post on this increasingly popular platform?
“Surprisingly, Instagram user activity peaks at 3-4 a.m. EST on Sundays, yet Instagram posts on Tuesdays received the best engagement,” says a report published by MarketingProfs.
“For Instagram, I use Tailwind to give me best times to post,” says Peg Fitzpatrick, “It creates a schedule based on your past Instagram posts, and you can choose how many posts by day.”
LinkedIn is known as the world’s largest professional network. When do posts there garner the most engagement?
The best time to post on LinkedIn is Wednesday from 3 to 5 p.m., according to SproutSocial.
Posts shared on Friday through Monday receive the least amount of engagement.
The Bottom Line on Best Times to Post
“It’s very hard to determine the ‘best’ times to post on social media or for blogging but using your own account’s past data is the best indicator,” Fitzpatrick says.
She also recommends using a tool like CoSchedule. “They use data and intelligence to help you build your social schedule.”
For more on optimal posting times, see CoSchedule’s comprehensive report based on 23 studies that cover the major social media platforms. And beyond knowing the best days and times for PR content, make sure you have the data within your stories to support a unique narrative.