Showing posts tagged Risk Management
What PR Should Know Before Their Brand Takes a Political Stand

What PR Should Know Before Their Brand Takes a Political Stand

Michelle Garrett July 11, 2019

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies…

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Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Erika Heald May 12, 2019

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen…

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How Key Influencers Can Help You During Crisis Communications

How Key Influencers Can Help You During Crisis Communications

Liz Alton March 1, 2018

During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.…