Showing posts tagged Reporting & Analytics
Globally Standardized KPIs for Enterprise Comms Reporting

Globally Standardized KPIs for Enterprise Comms Reporting

Erika Heald September 22, 2019

In the U.S., there is widespread acceptance and understanding that key performance indicators (KPIs) are critical for all communications professionals to translate the value…

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PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite

PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite

John Boitnott April 21, 2019

Most comms and PR leaders only interact with top execs when there is a crisis. When a social media debacle erupts on Twitter, or if…

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The Importance of Competitive Benchmarking in PR Strategy

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett January 2, 2019

When you set out to work on a PR campaign, you may be excited to jump right in and produce results. But, strategy is…