Showing posts tagged Reporting & Analytics
The Importance of Competitive Benchmarking in PR Strategy

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett January 2, 2019

When you set out to work on a PR campaign, you may be excited to jump right in and produce results. But, strategy is…

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Top 5 Data Visualization Tools of 2018—And They’re Free

Top 5 Data Visualization Tools of 2018—And They’re Free

Storie Ledger December 12, 2018

As businesses and organizations have become more focused on data, the importance of tracking, measuring, and analyzing every interaction has moved to the forefront.…

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The 3 PR Dashboards Your Comms Strategy Needs

The 3 PR Dashboards Your Comms Strategy Needs

Julia Thornton November 20, 2018

Confession: While media monitoring software was evolving into media intelligence over the last decade, I didn’t as a user. My media monitoring routine remained…

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Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

Kusal De Silva October 13, 2018

As PR and marketing reporting becomes essential in the modern comms department and folks move towards quantifying their efforts, wading through different aspects of…

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