Showing posts tagged Planning & Strategy
Four Ways PR Can Support Event Marketing

Four Ways PR Can Support Event Marketing

Michelle Garrett February 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to…

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Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Michelle Garrett February 4, 2019

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR…

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PR Collaboration: Don’t Be Afraid to Take the Lead

PR Collaboration: Don’t Be Afraid to Take the Lead

Michelle Garrett January 24, 2019

If you work in public relations, you’re not a lone wolf. Chances are, you collaborate with any number of other departments within a company…

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PR Trendspotting: Meet the New Tool to Help You Spot Trends on the Go

PR Trendspotting: Meet the New Tool to Help You Spot Trends on the Go

Mark Lieberwitz December 19, 2018

Trendspotting, trendjacking, and trend-forecasting are popular strategies savvy communicators use to help their messages gain traction. Now there’s a simple app to quickly validate…

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