Showing posts tagged Media Outreach
The Importance of Targeting and the Role of Media Lists

The Importance of Targeting and the Role of Media Lists

Jonas Oppedal June 2, 2019

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is…

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How to Level Up Your Contributed Content Game

How to Level Up Your Contributed Content Game

Michelle Garrett April 11, 2019

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall…

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Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Jon Pushkin February 24, 2019

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism.…

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2018’s 5 Top PR Campaigns

2018’s 5 Top PR Campaigns

Michelle Garrett December 2, 2018

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed…