Showing posts tagged Media Outreach
How to Get Executive Bylines in Publications

How to Get Executive Bylines in Publications

John Boitnott October 13, 2019

Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a…

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3 Steps for Preparing Executives for Media Interviews

3 Steps for Preparing Executives for Media Interviews

Michelle Garrett August 25, 2019

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can…

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4 Smart Ways PR Can Amplify Brand Content

4 Smart Ways PR Can Amplify Brand Content

Erika Heald August 1, 2019

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face…