Showing posts tagged Content Marketing
How to Get Executive Bylines in Publications

How to Get Executive Bylines in Publications

John Boitnott October 13, 2019

Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a…

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Executive Bylines: 5 Tips for Working with a Ghostwriter

Executive Bylines: 5 Tips for Working with a Ghostwriter

John Boitnott September 29, 2019

As an executive, it's important to distribute more content across all channels. By sharing your thought leadership on LinkedIn and other social media, your…

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4 Smart Ways PR Can Amplify Brand Content

4 Smart Ways PR Can Amplify Brand Content

Erika Heald August 1, 2019

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face…