Showing posts tagged Competitive Intelligence
The Importance of Competitive Benchmarking in PR Strategy

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett January 2, 2019

When you set out to work on a PR campaign, you may be excited to jump right in and produce results. But, strategy is…

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What Is a Good Marketing Strategy for New Product Development?

What Is a Good Marketing Strategy for New Product Development?

Jaime Nacach September 15, 2018

Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns…

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Infographic: Black Friday’s Retail and Brand Competition

Infographic: Black Friday’s Retail and Brand Competition

Mai Le November 27, 2017

The 2017 holiday season is in full swing and while we’re still in the midst of Cyber Monday and Giving Tuesday, we recently bid…

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