Showing posts tagged Competitive Intelligence
Streaming Services: A Showdown

Streaming Services: A Showdown

Nadeen Jazeh December 19, 2019

It’s a showdown alright...of streaming services that is. Who was the top-performing platform this year? In order for us to find out, we searched…

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The Importance of Competitive Benchmarking in PR Strategy

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett January 2, 2019

When you set out to work on a PR campaign, you may be excited to jump right in and produce results. But, strategy is…

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What Is a Good Marketing Strategy for New Product Development?

What Is a Good Marketing Strategy for New Product Development?

Jaime Nacach September 15, 2018

Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns…