Showing posts tagged Branding
What PR Should Know Before Their Brand Takes a Political Stand

What PR Should Know Before Their Brand Takes a Political Stand

Michelle Garrett July 11, 2019

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies…

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How 5 Ecommerce Brands Use Social Media to Gain Customers

How 5 Ecommerce Brands Use Social Media to Gain Customers

Nick Rogers June 30, 2019

We live in one of the most exciting times in ecommerce history—thanks in large part to social media.Over the past decade, thousands of online-first…

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Creating a Flexible Brand Voice That Still Maintains Global Consistency

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald March 12, 2019

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name…

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