Showing posts tagged Branding
Being on Brand or Being Real: Which Is Better for Social Media?

Being on Brand or Being Real: Which Is Better for Social Media?

Brian Peters March 5, 2020

What makes for an effective brand positioning strategy on social media? Many brands would say that it's "following strict brand guidelines" while other brands would…

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3-Steps to Social Media Holiday Strategy (With Examples)

3-Steps to Social Media Holiday Strategy (With Examples)

Brian Peters November 28, 2019

Between Thanksgiving, Hanukkah, Christmas, Black Friday, New Year's Eve, and the rest of the winter holidays, this is the most important (and busiest!) time of…

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5 Reasons Why Gaming Is the Next Big Brand Opportunity

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Brian Peters October 3, 2019

Let's face it... Social media platforms are crowded and building a brand on these platforms is becoming more challenging by the day. For forward-thinking…