SXSW Infographic 2013 – Final Wrap-Up – Grumpy Cat, Parties & Food
The interactive portion of SXSW 2013 has ended, with Austin making way for the music fans. The 2013 SXSW Infographic summary below gives you a good idea as to what folks were twittering about, as measured by our Meltwater Buzz social media monitoring software. Grumpy Cat upstaged all the human keynotes to be the most talked-about mammal of the conference, proving once again that the internet loves its feline memes. Move over, keyboard cat: there’s a new gal in town.
Insofar as sessions chatter went, Elon Musk was the most talked-about presentation of the conference. The “lounge” word cloud gives you a good idea as to what brands succeeded in resonating with the 25,000 folks who showed up to enjoy free drinks, food and popcorn while they networked with other like-minded web professionals, but overall, free beer seemed to be the most sought-after prize (along with Olivia Wilde).
An interesting data point to note is that Al Gore’s chatter was higher the day after his keynote than the day of it. Gore was roundly taken to task for selling Current TV to Al Jazeera, which filtered out to the world post-keynote and caused a ripple effect that amplified beyond his keynote speech. An inconvenient truth, indeed…
One hilarious data trend that we noticed is the mention of extremely attractive celebrities attending SXSW film (Olivia Wilde, Ian Somherhalder) within the “drinking” word cloud specifically. With all the interactive parties going on and easy access to free beer (and tacos) throughout the conference, it would seem that folks were flexing their late-night beer muscles and looking for a celebrity run-in.
We’d like to thank our friends at Mashable for bringing Grumpy Cat to delight her loyal audience with her supreme grumpiness (this blogger is incredibly disappointed at missing an opportunity for a photo op with the famous feline), and for publishing our daily 2013 SXSW infographics.