Please, sir, may I have S’mores Day? Even during the dog days of summer, there’s still plenty to Tweet about—the Rio Olympics, Hard Knocks: Training Camp (this year with the Los Angeles Rams) and the oft-neglected Middle Child Day. And maybe it’s just an old wives’ tale, but we hear that a National Apple Week a year keeps your content calendar in the clear. So read up and read ahead when you sign up to receive Sidekick straight to your inbox

Celebrate the Month of August

//HEALTH//
National Immunization Awareness Month

//FOOD//
Peach Month, Panini Month, Sandwich Month, Catfish Month

//FUN//
Romance Awareness Month

//SECOND WEEK OF AUGUST//
National Apple Week

Sunday, August 7

//HOLIDAYS//
Purple Heart Day, Sister’s Day, Friendship Day, Lighthouse Day, IPA Day, Psychic Day

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Charlize Theron, Sidney Crosby, David Duchvony, Samantha Ronson

//TV PREMIERES//
Inspector Lewis (9 PM PBS)

//SPORTS EVENTS//
Rio Olympics continue

Monday, August 8

//HOLIDAYS//
International Cat Day, Frozen Custard Day, Bowling Day, Zucchini Day, Frozen Custard Day, Victory Day (Rhode Island)

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Roger Federer, Dustin Hoffman, Princess Beatrice, The Edge (U2)

//TV PREMIERES//
The Rise of El Chapo (8 PM, History), Secret Eats with Adam Richman (10 PM, Travel)

Tuesday, August 9

//HOLIDAYS//
Rice Pudding Day, Book Lovers Day

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #ToungeOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Whitney Houston, Anna Kendrick, Michael Kors, Gillian Anderson, Melanie Griffith, Audrey Tautou  

//TV PREMIERES//
Botched by Nature (9 PM, E!), Hard Knocks: Training Camp with the Los Angeles Rams (10 PM, HBO)

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Wednesday, August 10

//HOLIDAYS//
World Lion Day, S’mores Day, Banana Split Day, Lazy Day, Skyscraper Appreciation Day, Duran Duran Appreciation Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Kylie Jenner, Suzanne Collins, Antonio Banderas, Angie Harmon, Herbert Hoover, Betsey Johnson

//TV PREMIERES//
Hollywood Medium with Tyler Hanley (8 PM, E!)

Thursday, August 11

//HOLIDAYS//
Son and Daughter Day, Play in the Sand Day, Ingersoll Day, Raspberry Tart Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Chris Hemsworth, Hulk Hogan, Viola Davis, Embeth Davidtz, Anna Gunn

//ALBUM RELEASES//
Of Montreal, “Innocence Reaches”; Atmosphere, “Fishing Blues”

Friday, August 12

//HOLIDAYS//
International Youth Day, Vinyl Record Day, Julienne Fries Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Cara Delevingne, Casey Affleck, Francois Hollande

//MOVIE RELEASES//
Pete’s Dragon, Sausage Party, Florence Foster Jenkins

//TV RELEASES//
The Get Down (Netflix)

Saturday, August 13

//HOLIDAYS//
Middle Child Day, Garage Sale Day, Ecological Debt Day, International Left-Handed Day, Filet Mignon Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Annie Oakley, Sebastian Stan

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