Clear call to action, full content calendar, can’t Lollapalooza. Chicago’s answer to Coachella will rock social media the last week of July, along with the Democratic Convention, and the final lap of the Tour de France. Schedule ahead so you can savor your summer—and sign up to receive Sidekick straight to your inbox and get even further ahead. 

Celebrate the Month of July

//FOOD//
Ice Cream Month, Horseradish Month, Picnic Month, Baked Bean Month, Bison Month, Culinary Arts Month, Hot Dog Month, Grilling Month

//FUN//
Cell Phone Courtesy Month, Independent Retailers Month

Sunday, July 24

//HOLIDAYS//
Parent’s Day, Tequila Day, Drive-Thru Day  

//HASHTAGS//
#SundayFunday, #SelfieSunday, #Sinday

//FAMOUS BIRTHDAYS//
Jennifer Lopez, Amelia Earhart, Kristin Chenoweth, Rose Byrne, Anna Paquin, Barry Bonds

//TV EVENTS//
Survivor’s Remorse (Starz, 10 PM)

//SPORTS EVENTS//
Final leg of Tour de France

Monday, July 25

//HOLIDAYS//
Pioneer Day, Thread the Needle Day  

//HASHTAGS//
#ManCrushMonday or #MCM, #MondayBlues, #MotivationMonday, #MarketingMonday, #MeatlessMonday

//FAMOUS BIRTHDAYS//
Iman, Matt LeBlanc

//POLITICAL EVENTS//
Democrat Convention (Philadelphia)

Tuesday, July 26

//HOLIDAYS//
One Voice Day, All or Nothing Day, Aunt and Uncle Day  

//HASHTAGS//
#TransformationTuesday or #TT, #TravelTuesday, #TongueOutTuesday, #Tunesday

//FAMOUS BIRTHDAYS//
Sandra Bullock, Jason Statham, Kevin Spacey, Stanley Kubrick  

//TV PREMIERES//
Born This Way (A&E, 10p), MADtv (The CW, 9 PM)

Wednesday, July 27

//HOLIDAYS//
National Korean War Veterans Armistice Day, Scotch Day

//HASHTAGS//
#WomanCrushWednesday or #WCW, #WayBackWednesday or #WBW, #WineWednesday, #WellnessWednesday, #HumpDay, #WisdomWednesday

//FAMOUS BIRTHDAYS//
Jordan Spieth, Maya Rudolph, Taylor Schilling

//TV PREMIERES//
Ozzy & Jack’s World Detour (10 PM, History)

Thursday, July 28

//HOLIDAYS//
Chili Dog Day, Milk Chocolate Day

//HASHTAGS//
#TBT or #ThrowbackThursday, #Thursdate, #ThoughtfulThursday, #ThirstyThursday, #ThankfulThursday

//FAMOUS BIRTHDAYS//
Jackie O, Beatrix Potter, Hugo Chavez

//TV PREMIERES//
Jeff Ross Presents Roast Battle (10 PM, Comedy

//MUSIC EVENTS//
Lollapalooza begins (Chicago)

Friday, July 29

//HOLIDAYS//
Tiger Day, Lasagna Day, System Admin Appreciation Day, Rain Day

//HASHTAGS//
#FollowFriday or #FF, #FlashbackFriday or #FBF, #FridayFeeling, #FriYay, #FridayReads

//FAMOUS BIRTHDAYS//
Josh Radnor, Tim Gunn

//MOVIE RELEASES//
Bad Moms, Jason Bourne, Cafe Society, Nerve

//TV RELEASES//
Home: Adventures with Tip & Oh, Last Chance U, Tallulah (all Netflix)

Saturday, July 30

//HOLIDAYS//
Cheesecake Day, Father-in-Law Day, Paperback Book Day

//HASHTAGS//
#Caturday, #SexySaturday

//FAMOUS BIRTHDAYS//
Arnold Schwarzenegger, Lisa Kudrow, Henry Ford, Hilary Swank, Christopher Nolan